Indy interactive presentation
- 1. Anum Ahmed, Michael Auffrey, Kaylee Fulford, Sarah Grossi, Allison Morrill, and Alex Petersen November 8th, 2012
- 2. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion The Need Our customers are looking for: • Affordability; inexpensive alternatives • Fun destinations to explore in the Indianapolis area • Convenience in creating entertainment packages What are you doing this weekend?
- 3. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Preview Discover Experience Enjoy!
- 4. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion 5. Financial Plan The Products Predesigned Packages Indy Interactive Code: 118-752967 Date(s): 11/3/12 Included: • 1 Tour Active Indy Tours- Broad Ripple • 1 Burger- Boogie Burger • 1 Sundae- BRICS Name:_______________
- 5. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion The Products Second Type: Punch cards • A 10% Discount at any of our merchant locations Indy Interactive Discount Card Name________________________ ____ 1 2 3 4 65 7 8 9 10
- 6. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Business Model Business Partners Discount Cards Predesigned Packages
- 7. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Each package has a unique identification code • codes distributed to vendors • accepted during a specific time-period • Packages can be purchased online Punch cards will be sold directly to customers • Selling on Butler’s Campus once a week • Punch cards good at any partner http://www.indyinteractive.org Operations
- 8. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Competition Info Interactive Indy Groupon LivingSocial Visitindy Target Market Broad 18-55 Younger 18-30 Affluent Consumers Older 30-55 Emphasizes the product experience Yes No Yes No Guaranteed immediate delivery with purchase Yes No No No Provides tourist Information about surrounding area Yes No No Yes Personal relationships with company Yes No No No Consistent availability of product Yes No No No
- 9. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Target Markets Two main consumers: 1. Exploring the Area- Packages • Indianapolis Tourists and Residents • Prospective and Current Butler Students • Looking for Activities to do with Students 2. Looking to save just Money- Discount Cards • Butler Students: Population of 4,156
- 10. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion To Market Strategy Marketing to Businesses • Contact Executives • Negotiate Discounts • Benefits to Companies • Expand Packages
- 11. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Marketing Marketing to Consumers: • Promotional cards, brochures, flyers • Conventions and Events at Butler University and Indianapolis • Local Advertising – Butler Collegian and Butler Connection • Promotional Material at Hotels • Social Media Presence
- 12. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Proof of Concept • Established business partners • Created custom packages • Developed promotional materials – Flyers and business cards – Launch website • Selling Period: October 29 - November 2 –Learning experience
- 13. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Takeaways • Surveyed Students online and in person - Butler consumers want Punch Cards not Packages - Butler consumers want more options on the punch chards • Businesses are willing to work with Indy Interactive
- 14. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Projections Sales Forecast January February March April Totals Individual Units Sold (Forecasted) 35 115 195 200 545 Sales Price per Unit $5.00 $5.00 $5.00 $5.00 Product Sales-Individual Units $175 $575 $975 $1000 $2725 Group Units Sold (Forecasted) 25 72 152 163 412 Sales Price per Unit $24.75 $24.75 $24.75 $24.75 Product Sales- Group Units $618.75 $1782 $3762 $4034.25 $10,197 Total Unit Sales 60 187 347 363 957 Total Sales Revenue: $12,922
- 15. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Assumptions • January – Relatively slow sales – Only 2 weeks of sales • February – Full month of sales – Valentine’s Day – 35% of gifts for Valentine’s Day are dinner or an evening out – Full month of tours at Butler – First month of marketing materials in hotels
- 16. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Assumptions • March – More established companies – Promotion in hotels continues to grow – Spring Break is one of the busiest Butler tour times • April – High school spring breaks are still occurring – Nicer weather will provide more opportunities to participate in outside events such as Active Indy Tours
- 17. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Financials Start-Up Marketing Expense (Fixed) $410 TOTAL $410 Operating Expenses Marketing Expense $660 Interest Expense $8 Software Expense $16 TOTAL $684 Total Expenses $1,094 Contribution Margins Punch Card Package Selling Price $5.00 $24.75 COGS $18.50 Contribution Margin $5.00 $6.25
- 18. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Financials Cash Flow January February March April Beginning Cash Balance $0 $392 $1,121 $2,183 Butler Borrowings/Repayments $500 $0 ($500) $0 Pretax Income ($108) $729 $1,562 $1,649 Ending Cash $392 $1,121 $2,183 $3,832 • 225 Labor Hours • $17/Hour Wages Break Even Analysis Individual Packages Units to Break Even 219 175 Sales $ to Break Even $1,094 $4,331 Income Statement Sales $12,922 Less: COGS COGS (Individual Unit) $0 COGS (Package) $7,622 PayPal Charge (2.9%) $375 Total COGS $7,997 Gross Profit $4,925 Less: General Expenses $1,094 Net Income $3,832
- 19. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Timeline
- 20. 1. Introduction 2. Business Model 3. Operations Plan 4. Competition 5. Marketing 6. Proof of Concept 7. Sales 8. Financials 9. Timeline 10. Conclusion Review
Editor's Notes
- #9: Customers guaranteed the couponsBroad target age rangeMales and females benefit equallyIndy Interactive has a larger variety of options