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Influencer strategy presentation
This document discusses influencer marketing and its importance for brands. It explains that influencer marketing can help communicate a brand's message to its target audience in a subtle but massive way. Some key benefits of influencer marketing include reaching targeted audiences, increasing brand awareness and advocacy, and driving conversions. The document also discusses different types of influencers, like macro vs micro influencers, and notes that micro influencers often have higher engagement rates and are more affordable and authentic. It provides examples of why brands use influencer marketing and statistics on its effectiveness.
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Influencer strategy presentation
- 1. influencer strategy. Pump upthe brand’s speakers
- 2. Why is Influencer Marketing importantin our brand’s strategy?
- 3. How can we communicatea brand’s message to our core target in a massive but subtle way?
- 4. The importante of InfluencerMarketing: mobile channels endorsed product placement meaningful engagement naturality
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- 8. This is notnew... why the interest now? proven more effective BTS as a trend for some years everything is digital smart budget Wait a sec... 1 2 4 3
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- 13. Why Brands use InfluencerMarketing? brand advocacy specific targeted audiences brand awareness conversions 1 2 4 3
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- 15. Brands using Influencer Marketing:Awareness
- 16. Brands using Influencer Marketing:Targeting macro vs micro targeted locations interests, hobbies, activities
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- 19. Macro vs Micro Influencers Betterengagement rates: Influencers with less than 10k followers have 10% engagement, compared to a 3.6% to influencers with more than that Micro are more affordable: Some celebrities can command up to 75,000$ for one post, a micro influencer will have a far reduced rate, or even free More targeted followers: Those following micro influencers are more likely to share the interests of the micro influencer They are more authentic: With Social Media algorithms looking for real and unsponsored posts, it’s all about authenticity Micro Wins
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- 22. The many facesof influence
- 23. Brands using Influencer Marketing:Conversions
- 24. Why Brands use InfluencerMarketing? 92% of the world trusts peers above all other advertising 83% of buyers prefer 3rd party opinions when evaluating vendors 419 million people actively block web adverts 65% of brands now run influencer marketing campaigns Need more?
- 25. What is theideal network for Influencer Marketing?
- 26. It all dependson the sector of your client.
- 27. Components of asuccessful influencer campaign. Connect: Who are the key influencers Finding the right influencer for your brand will be the key to your success. It’s about finding an individual that shares your passion and vision and has an engaged and active communi- ty. Amplify: Utilize the relevant mediums to boost exposure You’ll need to look at all the rele- vant channels to amplify the content shared by your influencer. You can use your own offline and online chan- nels to advise your influencer to do the same for maximum impact. Create: It’s vital to develop authentic content You’ll need to create content that not only resonates with your influencer, but also with their community. You can create blogs, social posts or pre- sentations that they can give on your behalf. Provide the content for them to share.
- 28. Finding your brand’stribe, and who connects with it.
- 29. Challenge Two: Influencer Marketingfor a Startup Influence Marketing Identify Attract Selection Criteria