Influencer worksheet

Influencer worksheet

• 1.
  Pick the rightgoal to steer your campaign The answers listed here will help you envision your campaign from start to finish. This section will get the juices flowing and don’t forget to consult these answers again when you reach out to your target influencers so that you approach them with a clear plan in order to score effective brand shout outs. What is the main message you want to convey through your influencers? How does your brand make their lives better? Check one: Are you working on brand awareness? Are you trying to improve your brand’s perception? Are you promoting a specific product? Are you building a network of brand fans? Consult buyer personas to identify who your targets want to hear from The answers in this section will help you determine the top level topics your influencers should specialize in. These also are considered the “genre” keywords when building your list of influencers. This will be the initial pool you drill down from with all of your “influence identifiers.” What keywords does your target buyer monitor for in their Google Alerts, social media monitoring tools, etc.? What 2 types of blogs do your current consumers follow? What are two common interests that your buyers share? Influencer Identification Worksheet Step 1 Step 2
• 2.
  Embrace your niche Theanswers in this section will steer you to specific niches within a common genre of influence so that you reach the right people. What are some common pain points your buyers experience? What terms do your targets Google for when making a purchase decision? What post topics would get the attention of your buyer personas? Determine the best multi- channel strategy The answers in this section are here to help you think past one earned post and design a campaign that reaches out to the right people on the right channels and scores posts across many mediums through one influencer. Are your buyers drawn more to content such as a thorough product review or are they drawn mostly to images? What social channels do your buyer personas engage the most on? What branded items can you equip influencers with to score sharable photos? What experience do you want your influencers to have with your brand? Step 3 Step 4 Visit us at GroupHigh.com for More Information