Infographics and Other Cool Tools
Download as PPTX, PDF2 likes455 views
The document discusses using images and infographics on social media to increase engagement. It notes that posts with images get more than double the shares as text-only posts. Various free and low-cost tools for creating graphics and infographics are mentioned, including Canva, Infogram, Piktochart, and mobile apps. Different types of infographics like timelines, maps, and comparisons are listed. Tips for designing effective infographics are provided. Examples of infographics on various topics are shown and sources for the tools are included.
Infographics and Other Cool Tools
- 1. Evelyn McCormack Mack Digital Communications NYSPRA 2016
- 2. › If you’re still posting mostly text, you’re not going to get views › Having at least one image in a post leads to more than double the shares on Facebook and Twitter › Using an image on Twitter increases retweets by 28% and favorites by 36% › Engagement-grabbing social media images are like a magic wand on social media. Social media users are looking for photos, videos and graphics › Plenty of mostly free (or low-cost) options for creating graphics and infographics that work well on social media sites
- 3. › Keep it simple! Don’t try to do too much in one picture. › Research your facts and statistics. › It’s a visual essay: ensure your arguments work and are relevant. › Remember that it’s all about quickly conveying the meaning behind complex data. › Viewer should be able to draw conclusions. › Reference your facts in the infographic. › Include a URL so people can be sure who made it and where the info came from.
- 4. • In 2007, there were 750 online graphics • In 2011, 2 million online graphics • Provide more variety to the content we’re digesting daily • Infographics give us more content, links and web traffic. • Infographics tend to go viral
- 5. › Timelines › Annotated maps › Graphs › Venn diagrams › Size and other types of comparisons › Viisual article › Numbers, numbers, numbers Infographic Types
- 7. › Lots of numbers and a little visualization to aid comprehension. The figures themselves need to be impressive and the design must be engaging (noone wants to look at a spreadsheet)
- 9. NSPRA infographic based on results of a membership survey regarding social media use. Attribution and website at the bottom
- 10. NSPRA infographic on mobile app use based on Electronic Communication Survey.
- 11. Sophisticated marketing infographic by Blackboard, Fix the Disconnect.
- 12. Comparison infographic – Pinterest vs. Facebook Produced by whiteglovesocialmedia.com, which used as its source Bizrate study of 2012.
- 13. A simple explanatory infographic from a social studies teacher. A bit more engaging than two pages of written text, no?
- 14. › Canva (free and paid versions) › Infogram (free) › Piktochart (free and paid version) › Assorted mobile apps I love
- 15. • Two versions • Free version is free, except whe/if you want to purchase individual graphics to dress up your design • Can download your own photos • You can purchase individual graphics or backgrounds for $1 each. All paid graphics are labeled with $1 • Canva for Work offers more options. Free for 2 months, then $9.95 a month if you pay annually, $12.95 per month if you pay month to month.
- 21. › Go to Canva.com › Create a FREE account. You’ll need your email address and a password. › Follow along with me once you’re there.
- 23. › Free desktop version › Works a lot like Canva, but more limited › You can install a Chrome extension to use whenever you see cool stuff on the web › Sizes graphics for use on Instagram, Pinterest, Facebook and Twitter › 50,000 images available, copyright-free
- 26. › Allows you to upload a group of photos and create a collage › Desktop and mobile versions › Ability to add frames, filters and text › Limited, but great for creating collages and saving them to your hard drive for use on social media channels. › FREE › https://pixlr.com/
- 28. › Allows users to create infographics using range of templates. › Uses HTML publishing capabilities to generate search engine readable infographics and user clickable elements. › Free version limited to 11 templates for users to choose from. Pro users have access to 100+ templates designed by professionals and uploaded monthly. $40 a year for individual education accounts. › Free version = Piktochart watermark at the bottom of all infographics
- 30. Mobile Apps I Love • Over – allows you to superimpose text on any photo. • You can then automatically post the photo to Twitter, Instagram or Facebook. • I often email these to myself so I can use on websites or print materials. • FREE
- 31. › Fontcandy: › Perfect for beginners › Search for their copyright- free images or choose your own image. › Easily edit photo, add text with fun fonts or choose pre-made sayings and quotes. › Basic version is free but will include watermark › Full version is $2.99 - worth it for all extra artwork and fonts.
- 32. › Canva tutorial: https://www.youtube.com/watch?v=nShmwzh879g › Canva for beginners: https://www.youtube.com/watch?v=7VMhwlCnMbg › Piktochart Education pricing: › http://piktochart.com/pricing/education/ › Piktochart video tutorial: › https://www.youtube.com/watch?v=SzI9RzvnwZA › Using Pablo: › http://www.pageonepower.com/linkarati/pablo-creating-social- images