information economy
               & social networking



                                                                       Noppadol Weerakitti
   Noppadol                        information technology and facility management director
                                                  Thailand Creative & Design Center (TCDC)
facebook.com/noppadol.weerakitti
today
the word creative
understanding global trends
social networking & library
library; knowledge infrastructure for the 21st
century
creative



      quality            qualitative change
solution         choices
                                 technology
           positive      skill
                                  practical
commonsense           material
    knowledge          human observation
what is our product?

Starbucks       ... a third place between work and home.

     Cisco      ... human connections that change the way
                we live, work, play, and learn.

     Apple      ... tools to unleash human potential.

Our Library     .......
understanding global trends
global trends
long tail

            Unlimited Supplies create unlimited demands




mass customization




         lowered flight costs = more travel, more risk-taking
         lower search costs = broader vistas, more willingness to go off the beaten path
         better word-of-mouth tools = bottoms-up hits
         peer ratings, reviews reinforce authentic success, punish manufactured
         experience
freemium economy             = free + premium




        free songs, pay for loyalty




           free play, pay for extra
crowdsourcing + wikinomics




                              www.siamsquare.co.th




www.innocentive.com

       www.local-motors.com
un-conferencing
a new form of social organization
                      1. Whoever comes are the right people
                      2. Whatever happens is the only thing that could have
                      3. Whenever it starts is the right time
                      4. When it's over, it's over
                      5. The Law of Two Feet ("If you are not learning or
                      contributing to a talk or presentation or discussion it is
                      your responsibility to find somewhere where you can
                      contribute or learn").
                      Like all 'laws' or 'principles' at an Unconference,
                      participants should feel free to break any or all of
                      these rules if they feel that they are not contributing to
                      the intellectual rigour or content of the event.
                      From the UnConference 'Rules' via Scratchpad
critical mass

(Critical Mass)                    (Global IT
                          Superpower)
      (Critical Number)


                                                  IT
                          Kiosks




                                                12 . .49
{new business model}

groupon model = group + coupon
"The Web is Dead. Long Live the Internet"




You ve spent the day on the
Internet  but not on the Web.
And you are not alone.
social networking




  www.youtube.com/watch?v=6a_KF7TYKVc
2010
                                                   Internet

                                                 17,486,400



                                    66,404,688

                                    26.3 %



                                    19,824,200
http://www.internetworldstats.com
2005                                 2010




6.2%                                 11.7%




105,000        Broadband Internet   2,630,800




          (euromonitor international)
Facebook
Online    70.30 %




                             47.5%
                    52.5%




                            (checkfacebook.com)
Social Network & Library




: http://www.libraryhub.in.th/2011/04/27/poll-library-need-social-media/
Social Networking                Social Media

         Big 3 Social Media          Facebook Twitter        Youtube
                                       Social Media              2009               $665
         million               $835 million 2010
              42%
              23%       Social Networking (           16%)
              10%
              8.3%         (      12%)
              4.4% Online portal    Yahoo          Google    (          5.5%)
              3.9%                    (           3.5%)

                                         Social Media as Search Engine
                     Facebook                                                              Social
    Network as Information Resourcce     Twitter                  Online Word of Mouth
                          iPhone     BackBerry

: Social Networking   Social Media                  (http://www.stks.or.th/blog/?p=6050)
Generation Y
                 1978-2000           2010       Generation Y
    10                         16%
    Generation Y
              Confidence
              Connection
              Choice
              Spend and Shorter attention




: Social Networking   Social Media            (http://www.stks.or.th/blog/?p=6050)
LibcampUbon :
LibCamp




Libcampubon#1                      1
    3       2554   09.00-16.00 .       21
/
    (TACIT   à EXPLICIT   )

                              1   +
                                  1 +




/
/   (   )
        (Coffee Table
mobile applications




           library services
       videocast          eContent
              podcast

                        delivery
=
Free content based PR
                   24
location-based services
 The Mayor of the TCDC,
Mr. Somchai Duangdee,
Recommends
Creative Economy by                                                                         twitter facebook
John Howkins
                                                                  google map
                                           wifi

                                                                               :


                          "Dance with your imagination
                          and change your life"

                          6th Floor
                          The Emporium Shopping Complex
                          622 Sukhumvit 24,
                          Bangkok 10110 Thailand

                          Twitter.com/TCDC




                                             Library, Design Center, Exhibition, Resource Center, Design Shop, Coffee shop

                                             Bangkok, Sukhumvit, Emporium, design, creative, coffee, wifi, music, books, seminar
28
www.twitter.com/kindaiproject




           225




                                29
www.facebook.com/kindaiproject
                          951




                                 30
www.facebook.com/kindaiproject
                          951




                                 31
library, knowledge infrastructure
              for the 21st century
Information economy and social networking
Information economy and social networking
critical needs                              ?




Source: How libraries stack up: 2010
http://www.oclc.org/us/en/reports/pdfs/214109usf_how_libraries_stack_up.pdf
Source: How libraries stack up: 2010
?
?




Source: How libraries stack up: 2010
?




Source: How libraries stack up: 2010
Information economy and social networking

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Information economy and social networking

  • 1. information economy & social networking Noppadol Weerakitti Noppadol information technology and facility management director Thailand Creative & Design Center (TCDC) facebook.com/noppadol.weerakitti
  • 2. today the word creative understanding global trends social networking & library library; knowledge infrastructure for the 21st century
  • 3. creative quality qualitative change solution choices technology positive skill practical commonsense material knowledge human observation
  • 4. what is our product? Starbucks ... a third place between work and home. Cisco ... human connections that change the way we live, work, play, and learn. Apple ... tools to unleash human potential. Our Library .......
  • 7. long tail Unlimited Supplies create unlimited demands mass customization lowered flight costs = more travel, more risk-taking lower search costs = broader vistas, more willingness to go off the beaten path better word-of-mouth tools = bottoms-up hits peer ratings, reviews reinforce authentic success, punish manufactured experience
  • 8. freemium economy = free + premium free songs, pay for loyalty free play, pay for extra
  • 9. crowdsourcing + wikinomics www.siamsquare.co.th www.innocentive.com www.local-motors.com
  • 10. un-conferencing a new form of social organization 1. Whoever comes are the right people 2. Whatever happens is the only thing that could have 3. Whenever it starts is the right time 4. When it's over, it's over 5. The Law of Two Feet ("If you are not learning or contributing to a talk or presentation or discussion it is your responsibility to find somewhere where you can contribute or learn"). Like all 'laws' or 'principles' at an Unconference, participants should feel free to break any or all of these rules if they feel that they are not contributing to the intellectual rigour or content of the event. From the UnConference 'Rules' via Scratchpad
  • 11. critical mass (Critical Mass) (Global IT Superpower) (Critical Number) IT Kiosks 12 . .49
  • 12. {new business model} groupon model = group + coupon
  • 13. "The Web is Dead. Long Live the Internet" You ve spent the day on the Internet but not on the Web. And you are not alone.
  • 14. social networking www.youtube.com/watch?v=6a_KF7TYKVc
  • 15. 2010 Internet 17,486,400 66,404,688 26.3 % 19,824,200 http://www.internetworldstats.com
  • 16. 2005 2010 6.2% 11.7% 105,000 Broadband Internet 2,630,800 (euromonitor international)
  • 17. Facebook Online 70.30 % 47.5% 52.5% (checkfacebook.com)
  • 18. Social Network & Library : http://www.libraryhub.in.th/2011/04/27/poll-library-need-social-media/
  • 19. Social Networking Social Media Big 3 Social Media Facebook Twitter Youtube Social Media 2009 $665 million $835 million 2010 42% 23% Social Networking ( 16%) 10% 8.3% ( 12%) 4.4% Online portal Yahoo Google ( 5.5%) 3.9% ( 3.5%) Social Media as Search Engine Facebook Social Network as Information Resourcce Twitter Online Word of Mouth iPhone BackBerry : Social Networking Social Media (http://www.stks.or.th/blog/?p=6050)
  • 20. Generation Y 1978-2000 2010 Generation Y 10 16% Generation Y Confidence Connection Choice Spend and Shorter attention : Social Networking Social Media (http://www.stks.or.th/blog/?p=6050)
  • 21. LibcampUbon : LibCamp Libcampubon#1 1 3 2554 09.00-16.00 . 21
  • 22. / (TACIT à EXPLICIT ) 1 + 1 + /
  • 23. / ( ) (Coffee Table
  • 24. mobile applications library services videocast eContent podcast delivery
  • 25. =
  • 27. location-based services The Mayor of the TCDC, Mr. Somchai Duangdee, Recommends Creative Economy by twitter facebook John Howkins google map wifi : "Dance with your imagination and change your life" 6th Floor The Emporium Shopping Complex 622 Sukhumvit 24, Bangkok 10110 Thailand Twitter.com/TCDC Library, Design Center, Exhibition, Resource Center, Design Shop, Coffee shop Bangkok, Sukhumvit, Emporium, design, creative, coffee, wifi, music, books, seminar
  • 28. 28
  • 32. library, knowledge infrastructure for the 21st century
  • 35. critical needs ? Source: How libraries stack up: 2010 http://www.oclc.org/us/en/reports/pdfs/214109usf_how_libraries_stack_up.pdf
  • 36. Source: How libraries stack up: 2010 ?
  • 37. ? Source: How libraries stack up: 2010
  • 38. ? Source: How libraries stack up: 2010