Downloaded 30 times
Uploaded bychristenashantaram
Information, Education & communication for health (IEC)
IEC (information, education and communication) aims to empower individuals and communities to play an active role in health through strategies that increase knowledge and modify behaviors. Effective IEC activities are based on needs assessments, educational principles, and evaluation. They should be developed as part of broader health programs and never independently. IEC relies on increasing awareness through health education, developing personal skills, and strengthening community involvement to promote healthy choices.
More Related Content
Similar to Information, Education & communication for health (IEC)
Information, Education & communication for health (IEC)
- 1.
- 2. INTRODUCTION • IEC FORHEALTH • IT COMBINES THE strategies, approaches and methods that enables individual, families, groups, organisation and communities • In order to play active role in achieving , protecting and sustaining their on health • Embodied in IEC is the process of learning that empowers people to make decisions, modify behaviours and change social conditions • Activities are developed based upon needs assessment, sound educational principles, and periodic evaluation using a clear set of goals and objectives • IEC activities should never be developed or implemented independently from a broader reproductive health programmes that is being designed and executed in the country
- 3. HEALTH PROMOTION ANDHEALTH EDUCATION
- 4. HEALTH PROMOTION • Aimsto help people to live healthy lives • Involves increasing people's knowledge and awareness • Enabling them to take actions to improve their health • Ensuring that their circumstances allows them to make healthy choices • It includes • Health education • Developing personal skills • Strengthening community action • Re-orienting health services • Building healthy public policy • Creating supportive environments
- 5. HEALTH EDUCATION • Itaims to increase knowledge and awareness and is and important component of health promotions • It is the part of health care that is concerned with promoting healthy behaviour • The modern concept emphasis on healthy behaviour and related actions of individual • Many health education programme hope, in someway , o influence behaviour or attitude
- 6. PLANNING FOR HEALTHEDUCATION
- 7. HEALTH EDUCATION 1.Diagnosis the health problem 2.Design appropriate educational content 3.Planfor appropriate settings 4.Use of appropriate teaching methods/ AIDS
- 8.
- 9. Before the designingand implementing the health education programme, the health worker must understand as much as possible about, • General socio-economic situation • Pattern of illness • Target group in the population • Health needs • Attitudes, customs, feelings, and ideas that can be changed by education • Identification of communication
- 10.
- 11. The message ofthe programme must be • clear, • understandable and • acceptable
- 12.
- 13. The health educationprogramme should be conducted at time and place most suitable for the people. This may include, • At home • Clinics or health centres • Hospitals • Community meeting places • Anganwadi and • Schools
- 14. 4.USE OF APPROPRIATETEACHING METHODS/ AIDS
- 15. The health educatormust learn to use appropriate audio-visual aids
- 16. DEFINITION AND CONCEPTS INFORMATION Definedas to be describe it as one or more statement or that is received by a human which have some forms of to him EDUCATION It is the process by which behavioural changes takes place an individual as a result of experience which he has undergone COMMUNICATION It is the process of attempting to change the behaviour of others
- 17. OBJECTIVES OF IEC 1. I n c r e a s e t h e r e a c h o f s e r v i c e s b y m a k i n g v i s i t o f w o r k e r a n d s u p e r v i s o r m o r e p r e d i c t a b l e a n d r e g u l a r 2 . I m p r o v e t h e q u a l i t y o f s e r v i c e s t h r o u g h k n o w l e d g e a n d s k i l l s d e v e l o p m e n t o f w o r k e r 3 . M a k e s u p e r v i s i o n m o r e o r i e n t e d t o w a r d s p r o b l e m s o l v i n g 4 . L i n k s u p e r v i s i o n w i t h t r a i n i n g a t v a r i o u s l e v e l 5 . C o n c e n t r a t e o n l o c a l f i e l d s p r o b l e m b o o t h f o r d e v e l o p m e n t o f t r a i n i n g m a t e r i a l ; a n d t h e i r u s e r s 6 . C o m b i n e i n t e r p e r s o n a l c o m m u n i c a t i o n s t r a t e g y w i t h m a s s m e d i a a p p r o a c h 7 . I m p r o v e p e r f o r m a n c e l e v e l t h r o u g h c o n t i n u o u s w i t h v i l l a g e c o m m u n i t y v o l u n t e e r s
- 18.
- 19.
- 20. Under IEC schemethe tour program of health worker one drawn as a weekly schedule rather than date wise calendar schedule, new system attempts to make the visit regular. To establish the link between villager and workers
- 21.
- 22. Training should notonly cover technical aspects of program but also focus on problem solving skills of workers Training in this project in conducted at sector PHC level & district level according to a predetermined schedule
- 23.
- 24. • Each supervisorduring visit, • Records • Target achievement • New instruction are supervised
- 25.
- 26. Success of anyprogram depends on ability to monitor & evaluate program adequately and accurately and to take corrective action if necessary
- 27. PRINCIPLES OF EDUCATIONVERSUS COMMUNICATION
- 28. Principles of educationPrinciples of communication Education as a process of development The sender’s & receiver’s perception should be as close as possible The doctrine of liberty The message should be a good quality , a good message should be, • Simple • Accurate • Adequate • Clear • Specific • Significant • Applicable • Appropriate • Timely • attractive
- 29. Principles of educationPrinciples of communication Principles of the growth of individuality Communication should involve as many sense organ as possible Principles of self –education Communication should be two ways Principles of muscular training Direct communication is more effective Training of the sense -
- 30. ROLE OF COUNSELLOROF IEC
- 31. It is toprovide accurate and complete information to help the user make their own decision It is not to offer advice or decide on the service to be used Effective counselling requires understanding one’s own values and influencing the user’s by imposing, promoting or displaying them
- 32. CONCLUSION • Develop IECmessage , which is short accurate and relevant. • It should be disseminated in the language of the target audience and should use vocabulary appropriate for that audience • Thus to train the people in healthy living or to impact health education one has to motivate them to de things conductive to health or to adopt health practice