@wassxILV Informationsvisualisierungen
Information
Visualisation
#viz_lnz
Information
Visualisation
Lecture 1 - Foundations
ILV Informationsvisualisierungen #viz_lnz @wassx 2
Why Visualize?
"The first and main goal of any graphic and
visualization is to be a tool for your eyes and brain to
perceive what lies beyond their natural reach".
Alberto Cairo in "the functional art"
ILV Informationsvisualisierungen #viz_lnz @wassx 3
Knowledge transfer
www.nickmilton.com
ILV Informationsvisualisierungen #viz_lnz @wassx 4
Knowledge transfer
http://imgur.com/gallery/S83PHzp
ILV Informationsvisualisierungen #viz_lnz @wassx 5
Analysis and exploration
http://xkcd.com/552/
ILV Informationsvisualisierungen #viz_lnz @wassx 6
Analysis and exploration
https://en.wikipedia.org/wiki/Correlation_and_dependence
ILV Informationsvisualisierungen #viz_lnz @wassx 7
Planning and decision making
© The New Yorker Collection. 2002. Leo Cullum from cartoonbank.com.
ILV Informationsvisualisierungen #viz_lnz @wassx 8
Planning and decision making
http://wol.iza.org/articles/redesigning-pension-systems/long
ILV Informationsvisualisierungen #viz_lnz @wassx 9
Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the
visual system to move a huge amount of information into the brain
very quickly.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
ILV Informationsvisualisierungen #viz_lnz @wassx 10
Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the
visual system to move a huge amount of information into the brain
very quickly.
• Visualisation takes advantage of our brains built-in "software" to
identify patterns and communicate relationships and meaning.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
ILV Informationsvisualisierungen #viz_lnz @wassx 11
Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the
visual system to move a huge amount of information into the brain
very quickly.
• Visualisation takes advantage of our brains built-in "software" to
identify patterns and communicate relationships and meaning.
• Visualisation can inspire new questions and further exploration.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
ILV Informationsvisualisierungen #viz_lnz @wassx 12
Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the
visual system to move a huge amount of information into the brain
very quickly.
• Visualisation takes advantage of our brains built-in "software" to
identify patterns and communicate relationships and meaning.
• Visualisation can inspire new questions and further exploration.
• Visualisation helps identify sub-problems.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
ILV Informationsvisualisierungen #viz_lnz @wassx 13
Why Visualize?
• Visualisation leverages the incredible capabilities and bandwidth of the
visual system to move a huge amount of information into the brain
very quickly.
• Visualisation takes advantage of our brains built-in "software" to
identify patterns and communicate relationships and meaning.
• Visualisation can inspire new questions and further exploration.
• Visualisation helps identify sub-problems.
• Visualisation is really good for identifying trends and outliers,
discovering or searching for interesting or specific data points in a
larger field.
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
ILV Informationsvisualisierungen #viz_lnz @wassx 14
Why Visualize?
Move information from point A to B.
ILV Informationsvisualisierungen #viz_lnz @wassx 15
Exploratory vs Explanatory
Exploratory
Point A is the dataset and point B is the designer's
own mind.
ILV Informationsvisualisierungen #viz_lnz @wassx 16
Exploratory
"You have a whole bunch of data and you're
not sure what's in it."
"This type of visualisation is typically part of the data
analysis phase, and is used to find the story the data has
to tell you."
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
ILV Informationsvisualisierungen #viz_lnz @wassx 17
Exploratory
http://www.messenger-education.org/workshops/MLA_topography_print_labels.jpg
Water Ice Data from Mercury
ILV Informationsvisualisierungen #viz_lnz @wassx 18
Exploratory vs Explanatory
Explanatory
Point A is the designer's mind and point B is
the mind of the reader.
ILV Informationsvisualisierungen #viz_lnz @wassx 19
Explanatory
"You know what the data has to say, and you are trying to
tell that story to somebody else."
"This type of visualisation is typically part of the
presentation phase."
Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
ILV Informationsvisualisierungen #viz_lnz @wassx 20
Explanatory
http://messenger.jhuapl.edu/news_room/presscon12_multi.html
Water Ice Data from Mercury
ILV Informationsvisualisierungen #viz_lnz @wassx 21
Explanatory
http://www.bloomberg.com/graphics/2015-whats-warming-the-world/
ILV Informationsvisualisierungen #viz_lnz @wassx 22
From Information to Wisdom
ILV Informationsvisualisierungen #viz_lnz @wassx 23
From Information to Wisdom
1970's Richard Saul Wurman,
Prof. of architecture in North
Carolina, predicted oncoming
information explosion needs
professionals in organising data:
ILV Informationsvisualisierungen #viz_lnz @wassx 24
From Information to Wisdom
1970's Richard Saul Wurman,
Prof. of architecture in North
Carolina, predicted oncoming
information explosion needs
professionals in organising data:
"Information Architects"
ILV Informationsvisualisierungen #viz_lnz @wassx 25
From Information to Wisdom
Information Architect's main goal:
"Fight information anxiety"
Superhero by Mordok78
www.deviantart.com
ILV Informationsvisualisierungen #viz_lnz @wassx 26
From Information to Wisdom
Information Architect's main goal:
"Fight information anxiety"
„The black hole between data and knowledge“
aka
Superhero by Mordok78
www.deviantart.com
ILV Informationsvisualisierungen #viz_lnz @wassx 27
From Information to Wisdom
Superhero by Mordok78 www.deviantart.com
• Structural design of shared information environments
ILV Informationsvisualisierungen #viz_lnz @wassx 28
From Information to Wisdom
Superhero by Mordok78 www.deviantart.com
• Structural design of shared information environments
• Combination of organisation, labelling, search, and
navigation systems within websites and intranets
ILV Informationsvisualisierungen #viz_lnz @wassx 29
From Information to Wisdom
Superhero by Mordok78 www.deviantart.com
• Structural design of shared information environments
• Combination of organisation, labelling, search, and
navigation systems within websites and intranets
• The art and science of shaping information products and
experiences to support usability and find-ability
ILV Informationsvisualisierungen #viz_lnz @wassx 30
From Information to Wisdom
Superhero by Mordok78 www.deviantart.com
• Structural design of shared information environments
• Combination of organisation, labelling, search, and
navigation systems within websites and intranets
• The art and science of shaping information products and
experiences to support usability and find-ability
• An emerging discipline and community of practice focused
on bringing principles of design and architecture to the
digital landscape
ILV Informationsvisualisierungen #viz_lnz @wassx 31
From Information to Wisdom
DIKW Hierarchies
Unstructured
Information
Data
Outer world
Gathering and filtering
First level of encoding
ILV Informationsvisualisierungen #viz_lnz @wassx 32
From Information to Wisdom
DIKW Hierarchies
Unstructured
Information
Data
Structured
Information
Outer world
Second level
of encoding
Gathering and filtering
First level of encoding
Communicators
ILV Informationsvisualisierungen #viz_lnz @wassx 33
From Information to Wisdom
DIKW Hierarchies
Unstructured
Information
Data
Structured
Information
Knowledge
Outer world
Second level
of encoding
Gathering and filtering
First level of encoding
Audiences decode
what is presented using
memories and experiences
Communicators
ILV Informationsvisualisierungen #viz_lnz @wassx 34
From Information to Wisdom
DIKW Hierarchies
Unstructured
Information
Data
Structured
Information
Knowledge Wisdom
Outer world
Second level
of encoding
Gathering and filtering
First level of encoding
In-depth understanding
and memorization
Audiences decode
what is presented using
memories and experiences
Audience
Communicators
ILV Informationsvisualisierungen #viz_lnz @wassx 35
From Information to Wisdom
Further Literature
„Polar Bear Book“
Peter Morville & Lois Rosenfeld
ILV Informationsvisualisierungen #viz_lnz @wassx 36
Summary
• Visualisation is a tool to transfer information
• Different use cases (Exploratory vs. Explanatory)
• Consider „information consumers“ (knowledge)
• Give information the right shape -> Information Architect
ILV Informationsvisualisierungen #viz_lnz @wassx 37
Brainwork
ILV Informationsvisualisierungen #viz_lnz @wassx 38
from „the functional art“, Alberto Cairo
ILV Informationsvisualisierungen #viz_lnz @wassx 39
from „the functional art“, Alberto Cairo
ILV Informationsvisualisierungen #viz_lnz @wassx 40
from „the functional art“, Alberto Cairo
0
100
200
300
400
Brazil Colombia Venezuela Peru Argentina Chile Ecuador Bolivia
Discussion
vs
ILV Informationsvisualisierungen #viz_lnz @wassx 41
from „the functional art“, Alberto Cairo
Absolute values
ILV Informationsvisualisierungen #viz_lnz @wassx 42
from „the functional art“, Alberto Cairo
Relative values
ILV Informationsvisualisierungen #viz_lnz @wassx 43
ArmedForces(Thousandsofpeople)
0
100
200
300
400
Population (Millions of people)
0 50 100 150 200
21,6
7,1
2,6
1,2
2,14,6
0,9
0,2
million dollars per year
Brazil
Colombia
Bolivia
Ecuador
Chile
Venezuela
Argentina
Peru
check $ per year
ILV Informationsvisualisierungen #viz_lnz @wassx 44
Form follows function
ILV Informationsvisualisierungen #viz_lnz @wassx 45
Form follows function
Louis Sullivan
American Architect
"The Tall Office Building Artistically Considered", 1896
ILV Informationsvisualisierungen #viz_lnz @wassx 46
Form follows function
"All things in nature have a shape ... an outwards
semblance, that tells us what they are ... Unfailing in
nature these shapes express the inner life, the native
quality of the animal, tree, bird, fish that they present
to us.

It is the pervading law of all things organic and
inorganic ... that the life is recognisable in its
expression, that form ever follows function. This is
the law."
Louis Sullivan, "The Tall Office Building Artistically Considered," March, 1896
http://academics.triton.edu/faculty/fheitzman/tallofficebuilding.html
ILV Informationsvisualisierungen #viz_lnz @wassx 47
Form follows function
• "The form of a thing is a clue to its nature" 

(->Affordances: Spoon vs. iPod)
ILV Informationsvisualisierungen #viz_lnz @wassx 48
Form follows function
• "The form of a thing is a clue to its nature" 

(->Affordances: Spoon vs. iPod)
• Influence on 20th century architecture (Bauhaus)
ILV Informationsvisualisierungen #viz_lnz @wassx 49
Form follows function
• "The form of a thing is a clue to its nature" 

(->Affordances: Spoon vs. iPod)
• Influence on 20th century architecture (Bauhaus)
• Today's interpretation: human centred design
http://www.bethkanter.org/wp-content/uploads/130.png
Used under „Fair use“ doctrine
ILV Informationsvisualisierungen #viz_lnz @wassx 50
Form follows function
unidirectional relationship?
ILV Informationsvisualisierungen #viz_lnz @wassx 51
Functions constrain forms
ILV Informationsvisualisierungen #viz_lnz @wassx 52
Functions constrain forms
Relationship between forms and function is
bidirectional
ILV Informationsvisualisierungen #viz_lnz @wassx 53
Brainwork
ILV Informationsvisualisierungen #viz_lnz @wassx 54
Functions constrain forms
ILV Informationsvisualisierungen #viz_lnz @wassx 55
Functions constrain forms
ILV Informationsvisualisierungen #viz_lnz @wassx 56
Functions constrain forms
ILV Informationsvisualisierungen #viz_lnz @wassx 57
Functions constrain forms
ILV Informationsvisualisierungen #viz_lnz @wassx 58
Functions constrain forms
ILV Informationsvisualisierungen #viz_lnz @wassx 59
Functions constrain forms
ILV Informationsvisualisierungen #viz_lnz @wassx 60
Functions constrain forms
Morgan Stanley
RBS
Deutsche Bank
Crédit Agricole
Société Générale
Barclays
BNP Paribas
Unicredit
UBS
Credit Suisse
Goldman Sachs
Santander
Citigroup
JP Morgan
HBSC
0 100 200 300 400
January 2007 January 2009
ILV Informationsvisualisierungen #viz_lnz @wassx 61
Functions constrain forms
Morgan Stanley
RBS
Deutsche Bank
Crédit Agricole
Société Générale
Barclays
BNP Paribas
Unicredit
UBS
Credit Suisse
Goldman Sachs
Santander
Citigroup
JP Morgan
HBSC
0 100 200 300 400
Value Change
Loss 

(2007 - 2009)
2009 2007
Morgan Stanley
RBS
Deutsche Bank
Crédit Agricole
Société Générale
Barclays
BNP Paribas
Unicredit
UBS
Credit Suisse
Goldman Sachs
Santander
Citigroup
JP Morgan
HBSC
0 100 200 300 400
ILV Informationsvisualisierungen #viz_lnz @wassx 62
Functions constrain forms
ILV Informationsvisualisierungen #viz_lnz @wassx 63
Functions constrain forms
Are bubbles always bad?
ILV Informationsvisualisierungen #viz_lnz @wassx 64
Functions constrain forms
http://www.xocas.com/blog/en/wp-content/uploads/2012/11/map_shift_margin_big.png
Xaquín G.V.
ILV Informationsvisualisierungen #viz_lnz @wassx 65
Tufte vs. Holmes
Artist unknown
Used under the fair use doctrine
ILV Informationsvisualisierungen #viz_lnz @wassx 66
Edward Tufte Nigel Holmes
vs.
„The engineer“ „The designer“
ILV Informationsvisualisierungen #viz_lnz @wassx 67
Edward Tufte
Edward Rolf Tufte
„The engineer“
„is an American statistician and professor
emeritus of political science, statistics, and
computer science at Yale University. He is
noted for his writings on information design and
as a pioneer in the field of data visualization.“
https://en.wikipedia.org/wiki/Edward_Tufte
ILV Informationsvisualisierungen #viz_lnz @wassx 68
Edward Tufte
Minimalism and Efficiency
„A visual design project is good if it
communicates a lot with little.“
Edward R. Tufte
ILV Informationsvisualisierungen #viz_lnz @wassx 69
Edward Tufte
Minimalism and Efficiency
• Graphical excellence is the well-designed presentation of
interesting data - a matter of substance, of statistics, and of design.
ILV Informationsvisualisierungen #viz_lnz @wassx 70
Edward Tufte
Minimalism and Efficiency
• Graphical excellence is the well-designed presentation of
interesting data - a matter of substance, of statistics, and of design.

• Graphical excellence consists of complex ideas communicated
with clarity, precision, and efficiency.
ILV Informationsvisualisierungen #viz_lnz @wassx 71
Edward Tufte
Minimalism and Efficiency
• Graphical excellence is the well-designed presentation of
interesting data - a matter of substance, of statistics, and of design.

• Graphical excellence consists of complex ideas communicated
with clarity, precision, and efficiency.

• Graphical excellence is that which gives to the viewer the greatest
number of ideas in the shortest time with the least ink in the
smallest space.
ILV Informationsvisualisierungen #viz_lnz @wassx 72
Edward Tufte
ILV Informationsvisualisierungen #viz_lnz @wassx 73
Edward Tufte
ILV Informationsvisualisierungen #viz_lnz @wassx 74
Edward Tufte
Data-ink ratio
Data-ink ratio =
Ink that encodes data
Total amount of ink used to print the graphic
Replace „ink“ with „pixels“ for our usage…
ILV Informationsvisualisierungen #viz_lnz @wassx 75
Edward Tufte
Data-ink ratio
Data-ink ratio =
150px
1000px
= 0.15
The closer the data-ink ratio is to 1.0, the better the
graphic is, according to Tufte.
Data pixel
„Chartjunk“
ILV Informationsvisualisierungen #viz_lnz @wassx 76
Nigel Holmes
„The designer“
Nigel Holmes
„Is a British/American graphic designer, author,
and theorist, who focuses on information
graphics and information design…In 1977,
worked in the map and chart department of
Time magazine, where Holmes later became
graphics director.“

https://en.wikipedia.org/wiki/Nigel_Holmes
ILV Informationsvisualisierungen #viz_lnz @wassx 77
Nigel Holmes
ILV Informationsvisualisierungen #viz_lnz @wassx 78
Nigel Holmes
ILV Informationsvisualisierungen #viz_lnz @wassx 79
Nigel Holmes
17.500
35.000
52.500
70.000
1978 1979 1980 1981 1982
ILV Informationsvisualisierungen #viz_lnz @wassx 80
Discussion
ILV Informationsvisualisierungen #viz_lnz @wassx 81
Hands-on #1
Search an information graphic for each category:
1. Exploratory
2. Explanatory

in the internet or newspaper. Write a brief review (one
paragraph) concerning topics learned in this lesson. 

Propose and explain improvements.
~3 people present their results as a basis for discussion
next time.
ILV Informationsvisualisierungen #viz_lnz @wassx 82
Related
People:
Peter Morville
@morville
nigel holmes
@nigelblue
Edward Tufte
@EdwardTufte
Alberto Cairo
@albertocairo

Information Visualisation - Lecture 1

  • 1.
  • 2.
    ILV Informationsvisualisierungen #viz_lnz@wassx 2 Why Visualize? "The first and main goal of any graphic and visualization is to be a tool for your eyes and brain to perceive what lies beyond their natural reach". Alberto Cairo in "the functional art"
  • 3.
    ILV Informationsvisualisierungen #viz_lnz@wassx 3 Knowledge transfer www.nickmilton.com
  • 4.
    ILV Informationsvisualisierungen #viz_lnz@wassx 4 Knowledge transfer http://imgur.com/gallery/S83PHzp
  • 5.
    ILV Informationsvisualisierungen #viz_lnz@wassx 5 Analysis and exploration http://xkcd.com/552/
  • 6.
    ILV Informationsvisualisierungen #viz_lnz@wassx 6 Analysis and exploration https://en.wikipedia.org/wiki/Correlation_and_dependence
  • 7.
    ILV Informationsvisualisierungen #viz_lnz@wassx 7 Planning and decision making © The New Yorker Collection. 2002. Leo Cullum from cartoonbank.com.
  • 8.
    ILV Informationsvisualisierungen #viz_lnz@wassx 8 Planning and decision making http://wol.iza.org/articles/redesigning-pension-systems/long
  • 9.
    ILV Informationsvisualisierungen #viz_lnz@wassx 9 Why Visualize? • Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly. Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
  • 10.
    ILV Informationsvisualisierungen #viz_lnz@wassx 10 Why Visualize? • Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly. • Visualisation takes advantage of our brains built-in "software" to identify patterns and communicate relationships and meaning. Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
  • 11.
    ILV Informationsvisualisierungen #viz_lnz@wassx 11 Why Visualize? • Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly. • Visualisation takes advantage of our brains built-in "software" to identify patterns and communicate relationships and meaning. • Visualisation can inspire new questions and further exploration. Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
  • 12.
    ILV Informationsvisualisierungen #viz_lnz@wassx 12 Why Visualize? • Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly. • Visualisation takes advantage of our brains built-in "software" to identify patterns and communicate relationships and meaning. • Visualisation can inspire new questions and further exploration. • Visualisation helps identify sub-problems. Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
  • 13.
    ILV Informationsvisualisierungen #viz_lnz@wassx 13 Why Visualize? • Visualisation leverages the incredible capabilities and bandwidth of the visual system to move a huge amount of information into the brain very quickly. • Visualisation takes advantage of our brains built-in "software" to identify patterns and communicate relationships and meaning. • Visualisation can inspire new questions and further exploration. • Visualisation helps identify sub-problems. • Visualisation is really good for identifying trends and outliers, discovering or searching for interesting or specific data points in a larger field. Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
  • 14.
    ILV Informationsvisualisierungen #viz_lnz@wassx 14 Why Visualize? Move information from point A to B.
  • 15.
    ILV Informationsvisualisierungen #viz_lnz@wassx 15 Exploratory vs Explanatory Exploratory Point A is the dataset and point B is the designer's own mind.
  • 16.
    ILV Informationsvisualisierungen #viz_lnz@wassx 16 Exploratory "You have a whole bunch of data and you're not sure what's in it." "This type of visualisation is typically part of the data analysis phase, and is used to find the story the data has to tell you." Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
  • 17.
    ILV Informationsvisualisierungen #viz_lnz@wassx 17 Exploratory http://www.messenger-education.org/workshops/MLA_topography_print_labels.jpg Water Ice Data from Mercury
  • 18.
    ILV Informationsvisualisierungen #viz_lnz@wassx 18 Exploratory vs Explanatory Explanatory Point A is the designer's mind and point B is the mind of the reader.
  • 19.
    ILV Informationsvisualisierungen #viz_lnz@wassx 19 Explanatory "You know what the data has to say, and you are trying to tell that story to somebody else." "This type of visualisation is typically part of the presentation phase." Designing Data Visualizations, Noah Iliinsky & Julie Steele, O'Reilly 2011
  • 20.
    ILV Informationsvisualisierungen #viz_lnz@wassx 20 Explanatory http://messenger.jhuapl.edu/news_room/presscon12_multi.html Water Ice Data from Mercury
  • 21.
    ILV Informationsvisualisierungen #viz_lnz@wassx 21 Explanatory http://www.bloomberg.com/graphics/2015-whats-warming-the-world/
  • 22.
    ILV Informationsvisualisierungen #viz_lnz@wassx 22 From Information to Wisdom
  • 23.
    ILV Informationsvisualisierungen #viz_lnz@wassx 23 From Information to Wisdom 1970's Richard Saul Wurman, Prof. of architecture in North Carolina, predicted oncoming information explosion needs professionals in organising data:
  • 24.
    ILV Informationsvisualisierungen #viz_lnz@wassx 24 From Information to Wisdom 1970's Richard Saul Wurman, Prof. of architecture in North Carolina, predicted oncoming information explosion needs professionals in organising data: "Information Architects"
  • 25.
    ILV Informationsvisualisierungen #viz_lnz@wassx 25 From Information to Wisdom Information Architect's main goal: "Fight information anxiety" Superhero by Mordok78 www.deviantart.com
  • 26.
    ILV Informationsvisualisierungen #viz_lnz@wassx 26 From Information to Wisdom Information Architect's main goal: "Fight information anxiety" „The black hole between data and knowledge“ aka Superhero by Mordok78 www.deviantart.com
  • 27.
    ILV Informationsvisualisierungen #viz_lnz@wassx 27 From Information to Wisdom Superhero by Mordok78 www.deviantart.com • Structural design of shared information environments
  • 28.
    ILV Informationsvisualisierungen #viz_lnz@wassx 28 From Information to Wisdom Superhero by Mordok78 www.deviantart.com • Structural design of shared information environments • Combination of organisation, labelling, search, and navigation systems within websites and intranets
  • 29.
    ILV Informationsvisualisierungen #viz_lnz@wassx 29 From Information to Wisdom Superhero by Mordok78 www.deviantart.com • Structural design of shared information environments • Combination of organisation, labelling, search, and navigation systems within websites and intranets • The art and science of shaping information products and experiences to support usability and find-ability
  • 30.
    ILV Informationsvisualisierungen #viz_lnz@wassx 30 From Information to Wisdom Superhero by Mordok78 www.deviantart.com • Structural design of shared information environments • Combination of organisation, labelling, search, and navigation systems within websites and intranets • The art and science of shaping information products and experiences to support usability and find-ability • An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape
  • 31.
    ILV Informationsvisualisierungen #viz_lnz@wassx 31 From Information to Wisdom DIKW Hierarchies Unstructured Information Data Outer world Gathering and filtering First level of encoding
  • 32.
    ILV Informationsvisualisierungen #viz_lnz@wassx 32 From Information to Wisdom DIKW Hierarchies Unstructured Information Data Structured Information Outer world Second level of encoding Gathering and filtering First level of encoding Communicators
  • 33.
    ILV Informationsvisualisierungen #viz_lnz@wassx 33 From Information to Wisdom DIKW Hierarchies Unstructured Information Data Structured Information Knowledge Outer world Second level of encoding Gathering and filtering First level of encoding Audiences decode what is presented using memories and experiences Communicators
  • 34.
    ILV Informationsvisualisierungen #viz_lnz@wassx 34 From Information to Wisdom DIKW Hierarchies Unstructured Information Data Structured Information Knowledge Wisdom Outer world Second level of encoding Gathering and filtering First level of encoding In-depth understanding and memorization Audiences decode what is presented using memories and experiences Audience Communicators
  • 35.
    ILV Informationsvisualisierungen #viz_lnz@wassx 35 From Information to Wisdom Further Literature „Polar Bear Book“ Peter Morville & Lois Rosenfeld
  • 36.
    ILV Informationsvisualisierungen #viz_lnz@wassx 36 Summary • Visualisation is a tool to transfer information • Different use cases (Exploratory vs. Explanatory) • Consider „information consumers“ (knowledge) • Give information the right shape -> Information Architect
  • 37.
  • 38.
    ILV Informationsvisualisierungen #viz_lnz@wassx 38 from „the functional art“, Alberto Cairo
  • 39.
    ILV Informationsvisualisierungen #viz_lnz@wassx 39 from „the functional art“, Alberto Cairo
  • 40.
    ILV Informationsvisualisierungen #viz_lnz@wassx 40 from „the functional art“, Alberto Cairo 0 100 200 300 400 Brazil Colombia Venezuela Peru Argentina Chile Ecuador Bolivia Discussion vs
  • 41.
    ILV Informationsvisualisierungen #viz_lnz@wassx 41 from „the functional art“, Alberto Cairo Absolute values
  • 42.
    ILV Informationsvisualisierungen #viz_lnz@wassx 42 from „the functional art“, Alberto Cairo Relative values
  • 43.
    ILV Informationsvisualisierungen #viz_lnz@wassx 43 ArmedForces(Thousandsofpeople) 0 100 200 300 400 Population (Millions of people) 0 50 100 150 200 21,6 7,1 2,6 1,2 2,14,6 0,9 0,2 million dollars per year Brazil Colombia Bolivia Ecuador Chile Venezuela Argentina Peru check $ per year
  • 44.
    ILV Informationsvisualisierungen #viz_lnz@wassx 44 Form follows function
  • 45.
    ILV Informationsvisualisierungen #viz_lnz@wassx 45 Form follows function Louis Sullivan American Architect "The Tall Office Building Artistically Considered", 1896
  • 46.
    ILV Informationsvisualisierungen #viz_lnz@wassx 46 Form follows function "All things in nature have a shape ... an outwards semblance, that tells us what they are ... Unfailing in nature these shapes express the inner life, the native quality of the animal, tree, bird, fish that they present to us.
 It is the pervading law of all things organic and inorganic ... that the life is recognisable in its expression, that form ever follows function. This is the law." Louis Sullivan, "The Tall Office Building Artistically Considered," March, 1896 http://academics.triton.edu/faculty/fheitzman/tallofficebuilding.html
  • 47.
    ILV Informationsvisualisierungen #viz_lnz@wassx 47 Form follows function • "The form of a thing is a clue to its nature" 
 (->Affordances: Spoon vs. iPod)
  • 48.
    ILV Informationsvisualisierungen #viz_lnz@wassx 48 Form follows function • "The form of a thing is a clue to its nature" 
 (->Affordances: Spoon vs. iPod) • Influence on 20th century architecture (Bauhaus)
  • 49.
    ILV Informationsvisualisierungen #viz_lnz@wassx 49 Form follows function • "The form of a thing is a clue to its nature" 
 (->Affordances: Spoon vs. iPod) • Influence on 20th century architecture (Bauhaus) • Today's interpretation: human centred design http://www.bethkanter.org/wp-content/uploads/130.png Used under „Fair use“ doctrine
  • 50.
    ILV Informationsvisualisierungen #viz_lnz@wassx 50 Form follows function unidirectional relationship?
  • 51.
    ILV Informationsvisualisierungen #viz_lnz@wassx 51 Functions constrain forms
  • 52.
    ILV Informationsvisualisierungen #viz_lnz@wassx 52 Functions constrain forms Relationship between forms and function is bidirectional
  • 53.
  • 54.
    ILV Informationsvisualisierungen #viz_lnz@wassx 54 Functions constrain forms
  • 55.
    ILV Informationsvisualisierungen #viz_lnz@wassx 55 Functions constrain forms
  • 56.
    ILV Informationsvisualisierungen #viz_lnz@wassx 56 Functions constrain forms
  • 57.
    ILV Informationsvisualisierungen #viz_lnz@wassx 57 Functions constrain forms
  • 58.
    ILV Informationsvisualisierungen #viz_lnz@wassx 58 Functions constrain forms
  • 59.
    ILV Informationsvisualisierungen #viz_lnz@wassx 59 Functions constrain forms
  • 60.
    ILV Informationsvisualisierungen #viz_lnz@wassx 60 Functions constrain forms Morgan Stanley RBS Deutsche Bank Crédit Agricole Société Générale Barclays BNP Paribas Unicredit UBS Credit Suisse Goldman Sachs Santander Citigroup JP Morgan HBSC 0 100 200 300 400 January 2007 January 2009
  • 61.
    ILV Informationsvisualisierungen #viz_lnz@wassx 61 Functions constrain forms Morgan Stanley RBS Deutsche Bank Crédit Agricole Société Générale Barclays BNP Paribas Unicredit UBS Credit Suisse Goldman Sachs Santander Citigroup JP Morgan HBSC 0 100 200 300 400 Value Change Loss 
 (2007 - 2009) 2009 2007 Morgan Stanley RBS Deutsche Bank Crédit Agricole Société Générale Barclays BNP Paribas Unicredit UBS Credit Suisse Goldman Sachs Santander Citigroup JP Morgan HBSC 0 100 200 300 400
  • 62.
    ILV Informationsvisualisierungen #viz_lnz@wassx 62 Functions constrain forms
  • 63.
    ILV Informationsvisualisierungen #viz_lnz@wassx 63 Functions constrain forms Are bubbles always bad?
  • 64.
    ILV Informationsvisualisierungen #viz_lnz@wassx 64 Functions constrain forms http://www.xocas.com/blog/en/wp-content/uploads/2012/11/map_shift_margin_big.png Xaquín G.V.
  • 65.
    ILV Informationsvisualisierungen #viz_lnz@wassx 65 Tufte vs. Holmes Artist unknown Used under the fair use doctrine
  • 66.
    ILV Informationsvisualisierungen #viz_lnz@wassx 66 Edward Tufte Nigel Holmes vs. „The engineer“ „The designer“
  • 67.
    ILV Informationsvisualisierungen #viz_lnz@wassx 67 Edward Tufte Edward Rolf Tufte „The engineer“ „is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization.“ https://en.wikipedia.org/wiki/Edward_Tufte
  • 68.
    ILV Informationsvisualisierungen #viz_lnz@wassx 68 Edward Tufte Minimalism and Efficiency „A visual design project is good if it communicates a lot with little.“ Edward R. Tufte
  • 69.
    ILV Informationsvisualisierungen #viz_lnz@wassx 69 Edward Tufte Minimalism and Efficiency • Graphical excellence is the well-designed presentation of interesting data - a matter of substance, of statistics, and of design.
  • 70.
    ILV Informationsvisualisierungen #viz_lnz@wassx 70 Edward Tufte Minimalism and Efficiency • Graphical excellence is the well-designed presentation of interesting data - a matter of substance, of statistics, and of design.
 • Graphical excellence consists of complex ideas communicated with clarity, precision, and efficiency.
  • 71.
    ILV Informationsvisualisierungen #viz_lnz@wassx 71 Edward Tufte Minimalism and Efficiency • Graphical excellence is the well-designed presentation of interesting data - a matter of substance, of statistics, and of design.
 • Graphical excellence consists of complex ideas communicated with clarity, precision, and efficiency.
 • Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.
  • 72.
  • 73.
  • 74.
    ILV Informationsvisualisierungen #viz_lnz@wassx 74 Edward Tufte Data-ink ratio Data-ink ratio = Ink that encodes data Total amount of ink used to print the graphic Replace „ink“ with „pixels“ for our usage…
  • 75.
    ILV Informationsvisualisierungen #viz_lnz@wassx 75 Edward Tufte Data-ink ratio Data-ink ratio = 150px 1000px = 0.15 The closer the data-ink ratio is to 1.0, the better the graphic is, according to Tufte. Data pixel „Chartjunk“
  • 76.
    ILV Informationsvisualisierungen #viz_lnz@wassx 76 Nigel Holmes „The designer“ Nigel Holmes „Is a British/American graphic designer, author, and theorist, who focuses on information graphics and information design…In 1977, worked in the map and chart department of Time magazine, where Holmes later became graphics director.“
 https://en.wikipedia.org/wiki/Nigel_Holmes
  • 77.
  • 78.
  • 79.
    ILV Informationsvisualisierungen #viz_lnz@wassx 79 Nigel Holmes 17.500 35.000 52.500 70.000 1978 1979 1980 1981 1982
  • 80.
  • 81.
    ILV Informationsvisualisierungen #viz_lnz@wassx 81 Hands-on #1 Search an information graphic for each category: 1. Exploratory 2. Explanatory
 in the internet or newspaper. Write a brief review (one paragraph) concerning topics learned in this lesson. 
 Propose and explain improvements. ~3 people present their results as a basis for discussion next time.
  • 82.
    ILV Informationsvisualisierungen #viz_lnz@wassx 82 Related People: Peter Morville @morville nigel holmes @nigelblue Edward Tufte @EdwardTufte Alberto Cairo @albertocairo