Initial magazine research

Initial magazine research

• 1.
  Look magazine isa high-street fashion magazine which is aimed at young women. Look focuses on high-street fashion, celebrity trends and shopping news. The magazine discusses current fashion trends that people can get for a cheap price, these include clothing, hairstyles and makeup. The target audience for Look is young women from a working class background. This is because the magazine centres around high-street fashion, meaning that the target audience would probably not be able to afford high-end fashion brands. The magazine, although not advertised this way, is a cross between a fashion magazine and a gossip magazine, which would be more likely to appeal to young women who are interested in celebrity culture. Look is sold for £1.50, showing that it isn’t a high-end fashion magazine. Look is aimed at people looking for a bargain with fashion, so is therefore priced cheaply so that it is more accessible to their intended audience. Look is published by Time Inc. UK. They are one of the world’s leading media companies and have a monthly global print audience of 120 million and worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites. They publish other popular magazines including; NME, InStyle, Entertainment Weekly and Real Simple—just to name a few. They are a well-established company with a huge following of consumers.
• 2.
  Vogue is pricedat £3.99. This magazine is slightly more expensive that the high-street fashion magazines because it is publicises high-end, designer fashion brands. So their magazine is published at a high price so it is consistent with the content of the magazine. Vogue is published by Condé Nast UK. They are known for publishing other high-end magazines, including the likes of Vanity Fair, Wired, Tattler and GQ UK. The company attracts more than 164 million consumers across is 20 print and digital media brands. They are based at One World Trade Centre (the Freedom Tower) in NYC. Due to the status of the publishing company, this could be another reason why Vogue is priced more highly. The magazine is aimed at young women and those interested in celebrity culture. This is because, generally, women are more interested in fashion magazines and the magazine publishes a lot of articles of celebrity fashion, parties, etc. The magazine is also likely to be aimed at those who have money more freely available, this is because Vogue is likely to feature many designer brands. Vogue is a high-end fashion magazine which focuses on designer brands and celebrity news. It provides a look at the new fashion trends and is aimed primarily at women.