Innovation workshops

Meme Time Introduction Presentation A “meme” consists of any unit of cultural information, such as a practice or idea - Wikipedia

About Us A potted history...... Meme Time

Leadership & Coaching programme Ashridge Business School. MA: Film & Television Studies Westminster University Provided creative & editorial leadership BBC, Media Trust, Community Channel Led high performing teams CBBC, BBC Teens, BBC 4 interactive Multiplatform expertise delivered strategies for multiplatform interactive output (public/private/not for profit sector) Led creativity & innovation workshops BBC, Media Trust, Community Channel Background: Wendy Shearer, Innovation Coach

Our vision : Empower staff & boost performance Improve strategic awareness & creative coherence across all platforms Our values : to provide Inspiration & motivation Creativity & innovation Collaboration & team work Our business : Agile, value for money & customer focused Workshops : Engaging, focused & structured Meme Time

Workshops run for: Interactive (web) teams TV production teams Youth groups (16-25 year olds) Campaign teams Management teams Case study: Blue Peter, children’s TV show Challenge: provide a creative and inspirational area online for 100,000 Blue Peter badge winners. Workshops provided: Collaborative Innovation Result : Awarded funding from the ‘Board’ to produce the first social media networking site for Blue Peter badge holders. Experience:

Workshops run for: Interactive (web) teams TV production teams Youth groups (16-25 year olds) Campaign teams Management teams Case study: Media Trust Challenge: redesign & redevelop their 12 years old website to integrate 8 departments including 1 TV Channel & 1 TV production team. Workshops: CPS & Collaborative innovation Result : A new commissioning process, a redesigned website with new technical architecture and broadband service. Experience:

Creative Thinking & Innovation Meme Time workshops

Workshops Creative collaboration Techniques to master collaborative working processes and challenge common perspectives Generating creative ideas Techniques to master effective idea generation and evaluation including removing barriers to innovation. Stimulate and create Tools to overcome innate assumptions, master direction setting and effective idea generation. Collaborative innovation – connect diverse perspectives & innovate as a team Change Cafe - discover, explore and address powerful questions with a commitment to act Enhancing interactive/multiplatform projects – using applied innovation techniques, engage with the process for developing and launching your project starting with your target audience.

Workshop structure Meme Time workshops

Multiplatform project process 1 2 3 4 Sign off Editorial Technical Idea generation & evaluation Audience profile Requirements Stakeholder mapping Launch Testing Development Prototyping 5 6 7

ENHANCING MULTIPLATFORM DELIVERY Full day workshop These sessions allow you to visualise and participate in the necessary stages for developing your project from concept to launch. Profile creation: your target audience Outcomes: This exercise ensures you identify the needs of your target audience first Question relay: setting your direction Outcomes: An essential part of establishing your objectives and priorities. Stakeholder mapping Outcomes: Using this framework will identify everyone who has a stake in the project and focus attention on key champions and influencers. Effective idea generation & evaluation Outcomes: An abundance of original ideas developed using applied creativity techniques. Appropriate methods to 'analyse' and 'select' the ideas that you wish to refine further. Development: prototyping & mock-ups Outcomes: Experience the ‘user-journey’ and test drive the ideas. Testing Outcomes: Understanding the value of building advocacy for your service and increasing collaboration with your target audience.

CREATIVE COLLABORATION WORKSHOP Creativity is the launch pad for innovation. This session uses group activities to develop your creative thinking and idea evaluation skills Agenda: Mud slinging 4,3,5 Idea evaluation Questions Feedback Forms MUD SLINGING Outcomes: A huge list of areas for development. A criteria to avoid. 4, 3, 5: [Four people come up with 3 ideas in 5 minutes] Ideas are recorded on handout ‘4,3,5’. Outcomes: An abundance of original ideas. Practice in collaborative creativity IDEA EVALUATION Notes are made on the handout 'criteria sheet'. Outcomes: Refining technique, understanding where evaluation sits

GENERATING CREATIVE IDEAS WORKSHOP Creativity is the launch pad for innovation. This session encourages you to participate in a climate of creativity, mastering individual and group techniques. Agenda: A-Ha Moment Outrageous Opp Idea evaluation Questions Feedback Forms A-HA MOMENT Outcomes: Removes barriers to creativity, takes you out of your creative lethargy. Recreates the feeling before beginning a new challenge OUTRAGEOUS OPPOSITES Outcomes: An abundance of original ideas. An applied creativity technique to use individually or in a group. IDEA EVALUATION Outcomes: This technique can help you 'analyse' and 'select' the ideas that you wish to refine further.

STIMULATE AND CREATE WORKSHOP Creativity is the launch pad for innovation. This session ensures everyone enjoys a high level of engaging exploration Agenda: Mind Sprint Obstacle Map Idea evaluation Questions Feedback Forms MIND SPRINT Outcomes: Harnesses creative tension. Encourages a logical approach to creativity. OBSTACLE MAP / COLLAGE Outcomes: An overview of your idea and how to implement it. A brilliant exercise for setting the direction that you need to go in. IDEA EVALUATION Outcomes: A creative and collaborative technique. It uses a democratic approach to select the ideas that you wish to refine further.

COLLABORATIVE INNOVATION WORKSHOP ‘ A Question not asked is a door not opened’ Marilee Goldberg This session ensures everyone enjoys a high level of engaging exploration Agenda: Question Relay Wall 2.0 Graffiti Wall Implementation Questions Feedback Forms QUESTION RELAY Outcomes: Excellent technique for direction setting. Stimulates creativity and focuses energy and attention. GRAFFITI WALL Outcomes: Visualisation of ideas, motivates fresh thinking and identifies key challenges. WALL 2.0 Outcomes: Collaborative working, strengthens team building and collaboratively addresses challenges. IMPLEMENTATION Outcomes: Addresses decision-making traps and reveals decision making techniques.

CHANGE CAFE WORKSHOP ‘ ..once I know the proper question, I could solve the problem in less than 5 minutes’. Albert Einstein This workshop creates a hospitable, relaxed space for everyone to explore questions, connect diverse perspectives and encourage contributions. CHANGE CAFE The 'café style' set up makes use of small tables for each group with menus listing key challenges to address and tablecloths for capturing notes. Instead of swapping business cards and remaining at the same table, participants are given 'prompt cards' to swap, stimulating further discussion whilst they rotate around the room. After the initial round of conversation, one person is asked to remain at the table as the host for the next round whilst the others go to new tables. The table host welcomes the new guests and summarises the previous discussion. A new round of discussion then starts, building upon ideas from the previous tables. At the end of the session, all notes are displayed for participants to read, discuss further and prioritise into action points. Everyone takes away a receipt of 'action points' to assist with the implementation of their ideas after the workshop. Outcomes: Discover, explore and address powerful questions with a commitment to act. Surfaces underlying assumptions.

All workshops involve a mixture of: Group exercises Brainstorming Individual idea and action planning Collective assessment Participants will: Work in a climate of creativity Channel creative tension into creative solutions Generate fresh insights and ideas What’s involved?

Techniques will equip you to: Optimise your performance Inspire others to develop Innovate with the tools learnt Engage in collaborative innovation Identify priorities for projects Creative Outcomes

Meme Time Innovation Value-building Cycle

To provide you with tools and training to keep your innovation engines running smoothly. Our focus

Appendix Testimonials & booking

"At one particular brainstorming session, Wendy used creative techniques to stimulate brain activity through the use of different senses. I found her method of brainstorming both innovating and inspiring." Pareena Khairdin BBC World Service Trust Testimonials

"... always manages to get to the core of what's required and guided our sessions towards a practical outcome. Wendy brings a fresh approach and a moderator's skills to this kind of work." Rachel Stabb, Community Channel Testimonials

"... brilliant at thinking of great new ways to encourage creativity. From timed stream of consciousness ideas in a group to using smell as a catalyst, Wendy is able to encourage a team to think in ways they wouldn't expect.” Louise Goodspeed, BBC Children's Testimonials

Once a booking is made, we conduct an interview with you to: Assess your business needs Assess your current working climate Confirm location and on site materials In advance

We hold each workshop at your location and require a meeting room to cater for the agreed number of participants. During each workshop participants are given Meme Time hand-outs which contain details of techniques to record their ideas and retain for future reference. At the end of each session, participants are given feedback forms which can be made available to you afterwards. If requested, we will collate all the data and assemble the information in a user friendly format for you to have and use as a reference for implementing any ideas generated. Process

Innovation workshops

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