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Innovative ways to make social marketing work for you
- 1. Innovative ways to make social marketing work for youAlaa HassaniNeVideo.com
- 2. Don’t you just love Social Marketing?
- 3. ROI in real social life (my experience)Got divorced………yay!
- 4. ROI in real social life (my experience)What’s next??Dating sites
- 5. FacebookROI in real social life (my experience)My first connection!We took the relationship to the next level by connecting via:EmailsMSN MessengerBlackberry MessengerFacebook Friends
- 6. ROI in real social life (my experience)Became a fan of iNetVideoFanpage!..................now knows where I work
- 7. ROI in real social life (my experience)6 months pass…………..still no date!......but she was engaging with iNetVideoFanpage and with me on Facebook
- 8. ROI in real social life (my experience)Great News…..She’s getting married!......not to me......but she is still engaged with iNetVideoFanpage
- 9. ROI in real social life (my experience)Show me the ROI in this story!!!!!Decides to give DVD movies for guests at the wedding
- 10. Take away from that story.........Be Patient!ROI might show up 3,6 to 12 months
- 11. 3 Tips for great ROI with Social Marketing1) Blog = Your Social Marketing Hub2) Value Added content 3) Engagement
- 12. Blog = Your Social Marketing HubMake your blog the go-to destination for all your social efforts
- 13. Blog = Your Social Marketing Hub
- 14. Blog = Your Social Marketing HubWhy?Content is owned by you
- 15. Helps your SEO efforts
- 16. Improved analytics-Easier to manage contentTools to considerHow? Wordpress.org + extensions (blog)- Google Analytics (tracking)
- 17. Google URL Builder (improved tracking)- Google URL Shortner (http://goo.gl/ )Value Added Content
- 18. One thing to keep in mind............Stop SELLING
- 19. and instead.........Find ways to make people WANT to BUY!Stop SELLING
- 20. Type of ContentIt MUST serve a PURPOSE:Stop SELLINGEntertainment
- 21. Education-Raise AwarenessExamples Top 10 Lists (make them fun & Unique)
- 23. Gift ideas for events (Father’s day, Xmas)
- 24. Gossip news, breaking news
- 25. Our projects
- 26. News about the Entertainment Industry
- 27. How-to articles
- 29. Product tests, reviews, testimonials, studiesStop SELLING
- 30. Engagement! Social Marketing Success is all about Engagement!!Stop SELLING
- 31. Engagement means having users.......Like ReadBookmarkCommentParticipateClick your links Follow / TweetReply/ForwardShare with others and much more……..
- 32. Get them to engage by..... Giveaways!!!!!! People love free stuff
- 33. Contests
- 34. Surveys/Polls
- 36. Ask for tips, advice, input
- 37. Share pics/videos of employees at work
- 39. Customer feedbackGreat books to consider