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INNOWIZ Creativity tools - presentation for Digital Arts & Entertainment students at Howest University, Belgium
Industrial Design Center at Howest University College is a knowledge center that connects industry with education programs in industrial product design and industrial design engineering. It has expertise in areas like prototyping, lighting technology, design methodology, sustainability, and user-centered design. The center puts its equipment and resources at the disposal of external users, organizes training, and assists companies with projects through collaboration with students and research partnerships. The synergy between industry and education leads to commercialization of research and services for companies and non-profits.
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INNOWIZ Creativity tools - presentation for Digital Arts & Entertainment students at Howest University, Belgium
- 1. MANAGE YOU CREATIVITY2December 2010 Becky Verthé, Pieter Michiels
- 2. Industrial Design Centeris a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations.
- 3. WHOCELL CREATIVITY –INDUSTRIAL DESIGN CENTER/HOWEST WHATRESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY HISTORYTETRA (IWT), EFRO, INTERREG IV B
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- 5. [ DESIGNER][ TECHNICIAN OR WORKMAN][ RESEARCHER ][ MANAGER ]How can we stimulate creativity within companiesand the educational systems of today. How can we make it tangible?
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- 7. YOU ARE CREATIVEOR YOU’RE NOT!
- 8. STRUCTURES ARE BADFOR CREATIVE THINKING
- 9. THE LONGER THEBRAINSTORM CONTINUES, THE BETTER
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- 11. “BRAINSTORMING, WE KNOWAND USE IT ALREADY…”
- 12. “Drillforoil? Youmeandrillinto theground to try and findoil? You’re crazy.”Drillerswhom Edwin L.Draketried to enlist to his project to drillforoil, 1859 “A rocket will never be able to leave the Earth’s atmosphere.”New York Times, 1936“IT IS IMPOSSIBLE!”
- 13. “I HAVE NOTIME FOR CREATIVITY!”
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- 16. THINKING SYSTEM:PATTERNS &ROUTINES BREAK ‘THROUGH’&CREATIVE THINKING
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- 18. CREATIVITY ORDER &CHAOS
- 19. HOW ‘WELL-ORGANIZED’ PEOPLEDEALWITH THE WORLD
- 20. HOW ‘CHAOTIC’’ PEOPLELOOKAT THE WORLD
- 21. STRUCTURED PEOPLENEED INSPIRATIONCHAOTICPEOPLENEED A METHOD
- 22. METHOD4-step-methodINSPIRATIONvisual and interactiveopen-source database www.innowiz.beCONTEXTtechniques fit are do not fit in the context, set made-to-measure
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- 30. PROBLEM DEFINITION ATTITUDEResearchjournalist, reporter on the spot, searching for boundaries, information and defining the assignment (box) & looking for opportunities (out of the box).POINTS OF INTEREST question (need or opportunity), stakeholders, deadlines, planning, deliverables, possibilities, restrictions, strengths and weaknesses.
- 31. IDEA GENERATIONATTITUDEstand-up comedian,advertiser, adventurer. Open up, accept, let go. POINTS OF INTEREST Many ideas, speed, flexibility, keep moving, don’t stop until the deadline is reached.
- 32. IDEA SELECTION ATTITUDELawyer, retrieve useful information from a wild bunch of ideas, collect evidences and arguments, prepare a plea, prepare a plan B. POINTS OF INTERESTTrim, underpin, rank, enrich.
- 33. IDEA COMMUNICATIONATTITUDESalesman, politician,negotiator, crisis manager,…POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win…
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- 35. IDEA GENERATIONPROBLEM DEFINITIONIDEAGENERATIONIDEA GENERATION
- 36. TIME TEAM THINK TYPE PHASE
- 37. CREATIVITY TOOLS DIGITALANALOG[Visual Thesaurus][ More inspiration ][ Post-it wall ][ Sketching ][ Tilt viewer ][ Many eyes][ Rapid prototyping ][ Moodboard ]INTERACTIEF| COMMUNITY | HYPERLINKS
- 38. NED HERRMANN BRAINNickSouter, breakthrough thinking
- 39. THINKTHE QUESTION ISNOT,"How smart am I?“IT’S RATHER,HOW am I smart?HOWARD GARDNER
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- 43. DEFINITIONDefine the playgroundof yourproblem, draw the box you want to think out of.Become a specialist in this topic you are workingon.Redefine things in a challenging way.Take a deep breath before you start…
- 44. PROBLEM DEFINITIONWORDLE.NETGenerate wordcloudsfromlargetexts
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- 46. PROBLEM DEFINITIONBOUNDARY EXAMINATIONVerhogenvan de stijfheid van lichtgewichtthermoplastische composiet structuur met als doel te komen tot nieuw hardschaligkofferconcept met 2- of 3- puntssluiting.
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- 48. PROBLEM DEFINITIONSYSTEM OPERATORUsedbyCREAX (9 windows)
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- 50. EXPLORATIONMaximizeyourideas.Aimforquantity.Improvise, move fast,changeyour point of view, zoom in & out and in again.Check yourhair…
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- 52. IDEA GENERATIONBUBBL.USFree webapplicationfor brainstorming onlinehttps://bubbl.us/beta/
- 53. IDEA GENERATIONOSBOURNE CHECKLISTSubstituteWhoelse instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?Other approach?Other tone of voice? AdaptWhat else is like this?What other idea does this suggest?Does the past offer parallel?What could I copy?Whom could I emulate? New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes?MagnifyWhat to add?More time?Greater frequency?Stronger?Higher?Longer?Thicker?Extra Value?Plus ingredient?Duplicate?Multiply?Exaggerate? ModifyNew twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? ReverseTranspose positive and negative?How about opposites?Turn it backward?Turn it upside down?Reverse roles?Change shoes?Turn tables?Turn other cheek? RearrangeInterchange components?Other pattern?Other layout?Other sequence?Transpose cause and effect?Change pace?Change schedule? CombineHow about a blend, an alloy, an assortment, an ensemble?Combine units? Combine purposes? Combine appeals?Combine ideas? EliminateWhat to subtract? Smaller?Condensed?Miniature?Lower?Shorter?Lighter?Omit?Streamline?Split up?Understate? Put to other usesNew ways to use as is?Other uses if modified?
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- 55. IDEA GENERATIONPATENT DATABASEShttp://www.google.com/patents
- 56. IDEA GENERATIONBRAINWRITING 6– 3 – 5108 ideas in 30 minutes
- 57. IDEA GENERATIONSUPERHEROES Howwould… meet thischallenge?http://www.gocreate.com/tools/index.htm
- 58. IDEA GENERATIONFLICKRwww.flickr.comTAGGALAXYwww.taggalaxy.comCOLRPICKR http://krazydad.com/colrpickr/RETRIEVR http://labs.systemone.at/retrievr
- 59. IDEA GENERATIONSPEZIFY –INSPIRED SEARCHwww.spezify.com
- 60. IDEA GENERATIONASK NATUREHowwouldnature solve…? www.asknature.com
- 61. SELECTIONCombine, enrich anddevelopyourideas.Select the fittest ideas and rank them.Accept and let go…
- 62. IDEA SELECTIONSTICKING DOTSIntuïtievevoorkeuren.
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- 66. IDEA SELECTIONSIX THINKINGHATS (Edward de Bono)Beoordeel uw ideeën vanuit verschillende perspectieven
- 67. MATERIALIZATIONBuild a story,makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.
- 68. IDEA COMMUNICATIONIDEA SHEETTITLETEXT: WHAT IS IT?WHAT DOES IT?……………………………………………
- 69. IDEA COMMUNICATIONSTORY BOARD/ SCENARIO
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- 72. IDEA COMMUNICATIONPECHA KUCHA20slides, 20 seconden, 6.40 minuten
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- 75. IDEA COMMUNICATIONMADE TOSTICKSellyour top idea and makeit even stronger. (Chip & Dan Heath)Simple – Unexpected – Concrete – Credible – Emotional – Story
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- 78. contact:Industrial Design CenterHowestMarksesteenweg588500 Kortrijk 056 24 12 [email protected]@innowiz.be