MANAGE YOU CREATIVITY2 December 2010  Becky Verthé, Pieter Michiels
Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations.
WHOCELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST  WHATRESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY HISTORYTETRA (IWT), EFRO, INTERREG IV B
CREATIVITY
[ DESIGNER][  TECHNICIAN OR WORKMAN][ RESEARCHER ][  MANAGER ]How can we stimulate creativity within companiesand the educational systems of today. How can we make it tangible?
CREATIVITYMYTHS
YOU ARE CREATIVE OR YOU’RE NOT!
STRUCTURES ARE BAD FOR CREATIVE THINKING
THE LONGER THE BRAINSTORM CONTINUES, THE BETTER
CommonreactionsCREATIVITY TYPICAL REACTIONS…
“BRAINSTORMING, WE KNOW AND USE IT ALREADY…”
“Drillforoil? Youmeandrillinto the ground to try and findoil? You’re crazy.”Drillerswhom Edwin L.Draketried to enlist to his project to drillforoil, 1859  “A rocket will never be able to leave the Earth’s atmosphere.”New York Times, 1936“IT IS IMPOSSIBLE!”
“I HAVE NO TIME FOR CREATIVITY!”
DEFINITION
INNOWIZ Creativity tools - presentation for Digital Arts & Entertainment students at Howest University, Belgium
THINKING SYSTEM:PATTERNS & ROUTINES BREAK ‘THROUGH’&CREATIVE THINKING
ATTITUDECREATIVITYKNOWLEDGESKILLS
CREATIVITY ORDER & CHAOS
HOW ‘WELL-ORGANIZED’ PEOPLEDEAL WITH THE WORLD
HOW ‘CHAOTIC’’ PEOPLELOOK AT THE WORLD
STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD
METHOD4-step-methodINSPIRATIONvisual and interactive open-source database www.innowiz.beCONTEXTtechniques fit are do not fit in the context, set made-to-measure
METHOD
TRIZ BASIS
INNOWIZ TRANSLATION
INNOWIZ Creativity tools - presentation for Digital Arts & Entertainment students at Howest University, Belgium
CREATIVITY ITERATIVE THINKING
ITERATIVE THINKINGIDEAIDEASELECTIONGENERATION PROBLEMIDEADEFINITIONREALISATION
CREATIVITEITMINDSWITCHING
PROBLEM DEFINITION ATTITUDEResearch journalist, reporter on the spot, searching for boundaries, information and defining the assignment (box) & looking for opportunities (out of the box).POINTS OF INTEREST  question (need or opportunity), stakeholders, deadlines, planning, deliverables, possibilities, restrictions, strengths and weaknesses.
IDEA GENERATIONATTITUDEstand-up comedian, advertiser, adventurer. Open up, accept, let go. POINTS OF INTEREST  Many ideas, speed, flexibility, keep moving, don’t stop until the deadline is reached.
IDEA SELECTION  ATTITUDELawyer, retrieve useful information from a wild bunch of ideas, collect evidences and arguments, prepare a plea, prepare a plan B. POINTS OF INTERESTTrim, underpin, rank, enrich.
IDEA COMMUNICATIONATTITUDESalesman, politician, negotiator,  crisis manager,…POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win…
INSPIRATION
IDEA GENERATIONPROBLEM DEFINITIONIDEA GENERATIONIDEA GENERATION
TIME     TEAM    THINK     TYPE      PHASE
CREATIVITY TOOLS DIGITALANALOG[ Visual Thesaurus][ More inspiration ][ Post-it wall ][ Sketching ][ Tilt viewer ][ Many eyes][ Rapid prototyping ][ Moodboard ]INTERACTIEF| COMMUNITY | HYPERLINKS
NED HERRMANN BRAINNick Souter, breakthrough thinking
THINKTHE QUESTION IS NOT,"How smart am I?“IT’S RATHER,HOW am I smart?HOWARD GARDNER
CONTEXTUAL
CREATIVITYA PERSONAL MATTER
INNOWIZ Creativity tools - presentation for Digital Arts & Entertainment students at Howest University, Belgium
DEFINITIONDefine the playground of yourproblem, draw the box you want to think out of.Become a specialist in this topic you are workingon.Redefine things in a challenging way.Take a deep breath before you start…
PROBLEM DEFINITIONWORDLE.NETGenerate word cloudsfromlargetexts
PROBLEM DEFINITIONVISUAL THESAURUSwww.visualthesaurus.net
PROBLEM DEFINITIONBOUNDARY EXAMINATIONVerhogen van de stijfheid van lichtgewichtthermoplastische composiet structuur met als doel te komen tot nieuw hardschaligkofferconcept met 2- of 3- puntssluiting.
PROBLEM DEFINITIONWIKIMINDMAPhttp://www.wikimindmap.org
PROBLEM DEFINITIONSYSTEM OPERATORUsedby CREAX (9 windows)
PROBLEM DEFINITIONGOOGLE SWIRLhttp://image-swirl.googlelabs.com/
EXPLORATIONMaximizeyourideas.Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…
IDEA GENERATIONTAGNAUTICAhttp://www.quasimondo.com/tagnautica.php
IDEA GENERATIONBUBBL.USFree web applicationfor brainstorming onlinehttps://bubbl.us/beta/
IDEA GENERATIONOSBOURNE CHECKLISTSubstituteWho else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?Other approach?Other tone of voice? AdaptWhat else is like this?What other idea does this suggest?Does the past offer parallel?What could I copy?Whom could I emulate? New twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes?MagnifyWhat to add?More time?Greater frequency?Stronger?Higher?Longer?Thicker?Extra Value?Plus ingredient?Duplicate?Multiply?Exaggerate? ModifyNew twist?Change meaning, color, motion, sound, odor, form, shape?Other shapes? ReverseTranspose positive and negative?How about opposites?Turn it backward?Turn it upside down?Reverse roles?Change shoes?Turn tables?Turn other cheek? RearrangeInterchange components?Other pattern?Other layout?Other sequence?Transpose cause and effect?Change pace?Change schedule? CombineHow about a blend, an alloy, an assortment, an ensemble?Combine units? Combine purposes? Combine appeals?Combine ideas? EliminateWhat to subtract? Smaller?Condensed?Miniature?Lower?Shorter?Lighter?Omit?Streamline?Split up?Understate? Put to other usesNew ways to use as is?Other uses if modified?
IDEA GENERATIONSOUNDSNAPhttp://www.soundsnap.com/
IDEA GENERATIONPATENT DATABASES http://www.google.com/patents
IDEA GENERATIONBRAINWRITING 6 – 3 – 5108 ideas in 30 minutes
IDEA GENERATIONSUPERHEROES Howwould … meet thischallenge?http://www.gocreate.com/tools/index.htm
IDEA GENERATIONFLICKRwww.flickr.comTAGGALAXYwww.taggalaxy.comCOLRPICKR  http://krazydad.com/colrpickr/RETRIEVR  http://labs.systemone.at/retrievr
IDEA GENERATIONSPEZIFY – INSPIRED SEARCHwww.spezify.com
IDEA GENERATIONASK NATUREHowwould nature solve…? www.asknature.com
SELECTIONCombine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…
IDEA SELECTIONSTICKING DOTSIntuïtieve voorkeuren.
IDEA SELECTIONCOCD BOX
IDEA SELECTIONDOODLEwww.doodle.com
IDEA SELECTIONPAIRED COMPARISON
IDEA SELECTIONSIX THINKING HATS (Edward de Bono)Beoordeel uw ideeën vanuit verschillende perspectieven
MATERIALIZATIONBuild a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.
IDEA COMMUNICATIONIDEA SHEETTITLE TEXT: WHAT IS IT?WHAT DOES IT?……………………………………………
IDEA COMMUNICATIONSTORY BOARD / SCENARIO
IDEA COMMUNICATIONSKETCH
IDEA COMMUNICATIONPROTOTYPING
IDEA COMMUNICATIONPECHA KUCHA20 slides, 20 seconden, 6.40 minuten
IDEA COMMUNICATIONMOOD WALL
IDEA COMMUNICATIONSTIXYhttp://www.stixy.com/
IDEA COMMUNICATIONMADE TO STICKSellyour top idea and makeit even stronger. (Chip & Dan Heath)Simple – Unexpected – Concrete – Credible – Emotional – Story
INNOWIZ Creativity tools - presentation for Digital Arts & Entertainment students at Howest University, Belgium
INNOWIZ TOOLBOX OP MAAT
contact:Industrial Design CenterHowestMarksesteenweg 588500 Kortrijk 056 24 12 68info@innowiz.beinfo@innowiz.be

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INNOWIZ Creativity tools - presentation for Digital Arts & Entertainment students at Howest University, Belgium