Retailers are expected to focus on convergence and diversification to innovate and differentiate in a competitive market, with technology identified as the top trend for transformation. A significant increase in e-commerce revenues is projected, and utilizing shopper insights effectively can enhance business performance, leading to higher operational margins. Sustainability in supply chains is becoming crucial for brand loyalty, with a forecasted increase in global retail sales by 5.5% to reach $28.3 trillion by 2018.
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