Instagram Ads - Advertising on Instagram
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Instagram offers advertising solutions for businesses to promote their brands and drive actions like website clicks, video views, mobile app installs, and mass awareness. Advertisers can use photo, video, and carousel ad formats to creatively tell their stories through images and video to highly engaged audiences. The document provides tips for crafting effective content strategies, such as having a clear goal, celebrating a brand's look and feel, and focusing on high quality, artistic ads.
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Instagram Ads - Advertising on Instagram
- 2. Advertising on Instagram With a community of more than 400M, Instagram is one of the world's largest mobile ads platforms. Business can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads. Instagram ads are now available globally for all businesses — big and small.
- 3. Instagram Ad Solutions Clicks to Website ● Send people to important sections of your website ● Available Ad Formats: Photo, Video, Carousel Video Views ● Tell a story using video ● Available Ad Formats: Video Mobile App Installs ● Get people to install your mobile app ● Available Ad Formats: Photo, Video, Carousel Mass Awareness* (Direct Contact Sales) ● Drive mass awareness to a broad audience with guaranteed impressions and placement in the top ad position of Instagram’s fee ● Available Ad Formats: Photo, Video, Carousel
- 4. Instagram Ad Formats Photo Ads With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.
- 5. Instagram Ad Formats Video Ads Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.
- 6. Instagram Ad Formats Carousel Ads Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.
- 7. Content Strategy Tips 1. Start with a clear goal and creative concept Compelling ads on Instagram have a strong concept tied to a clear objective. Whether you're driving brand awareness, website clicks or app installs, create concepts that align to your campaign goal.
- 8. Content Strategy Tips 2. Celebrate your brand look & feel Make your ads branded, and keep strong brand consistency across campaigns. Establish connective elements across your images and videos — like an identifiable color palette, composition or photographic style — to make your business recognizable.
- 9. Content Strategy Tips 3. Focus on craft Use well-crafted ads to enhance the equity of your business on Instagram. Ads do best when they're well shot, interesting to look at and artistic. What you create should draw people in and keep them wanting more.