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Instagram and pinterest for business in hancock oct 2015
Christine Halvorson provides training on using social media strategically for businesses. This document outlines tips and best practices for using Pinterest and Instagram for business purposes. The key points covered include how to set up business accounts, create high quality visual content, engage with other users, drive traffic back to websites, and measure engagement. Advanced strategies like creating landing pages and contests to promote on Pinterest are also mentioned.
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Instagram and pinterest for business in hancock oct 2015
- 2.
- 3. 11/11/2015 3Go LIKEmy Page! Facebook.com/HalvorsonNewMedia
- 4. What I do 4 •7 Twitter accts • 3 FB Pages • 2 blogs • Create online courses • Lead workshops for small biz owners • Spend 1.5 hours each day just learning
- 5. Who are youand why are you here? HalvorsonNewMedia.com 5
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- 7.
- 8. THE BASICS: Jaffrey,Nov. 17 Watch for more info
- 9. Today’s Pinterest topics 1.What is Pinterest & who uses it? 2. Getting started 3. Best practices
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- 11.
- 12. You MUST knowyour market
- 16. BUT, here’s thereal point
- 19.
- 20. Catagorize and store web stuffof importance to you And NOW, buy directly, sometimes
- 21. IT’S ALL ABOUTTHE GRAPHICS…
- 22. Terms to Know • Pin •Board • Re-Pin
- 23. Search for low-fatrecipes…
- 24. 1) Business Pins itsown things (in detail later) 1) Users Pin the things they find—on websites or within How does it get there?
- 25. Add-on button sitsnext to my browser search button
- 28. A Pin getsan average of 11 Re-pins
- 29. But even betteris having someone FOLLOW your boards Re-Pinning is what EVERY business wants to happen
- 31. Boards: The Centerpiece ofPinterest Users put you on their “Boards” Continuous feed
- 32. FOLLOW ALL, if they’rea true fan
- 34. So, you havea website, do you need Pinterest, too? OYes!—If your content is highly visual OYes!—If your key customers—target market— is FEMALE and CERTAIN AGE
- 38. How users get backto your website…
- 39. 1) I findthis item among many others 2) Click on the photograph…
- 40. 3) The originatingwebsite
- 42.
- 43. Pinterest says.. OWhat’s yourgoal for this Pin? OWhat does your company value? OWhat is your persona? OWhat makes your business unique? OHow do you want people to feel after interacting here? OWhat do you want people to remember?
- 44. Strategy: Your Pinsshould be… OHELPFUL Informative and useful to people OBEAUTIFUL So compelling and creative you have to look closer OACTIONABLE Helping people take action on their interests
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- 51. How often? OPin atleast once a day so your followers get fresh content in their home feeds.
- 53. Full descriptions Ogives context Opositive Ohelpingpeople imagine what they might do with the Pin Othoughtful, timeless text
- 54. Pin things yourREADERS care about (not you)
- 55. What to post? OWhatis already popular with your company OA certain product that’s selling well OPart of website needs more traffic OQuestions you get asked all the time.
- 56. Cool uses OCreate giftguides. OShow off playlists. OMake a reading list. ODo giveaways.
- 57. Next, how canyou display it visually
- 58. FOLLOW THE PINTEREST BLOGFOR TIPS O https://business.pinterest.com/en/blog
- 62. “Create boards that reflectyour business values.”
- 63.
- 65. “Tell a storybeyond the products and services you offer.”
- 67. Your tasks OPin highquality, original content to specific boards O“Curate” quality content from other people or companies OMake it easy for visitors to your website, blog or e-commerce site to “Repin” your content
- 68. How YOU create apin…
- 69. THINK OF YOURSELFAS A CURATOR
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- 74.
- 75. Make it easy for web visitors topin your content
- 77. Use key wordsin descriptions Key words here
- 78. Selling something ona website?? Use “Rich Pins” https://help.pinterest.com/en
- 79.
- 80. Don’t be allabout you
- 81. Learn from yourAnalytics: “Verify your website” OWhat content from your website is most interesting OAdjust your times of day or types of content
- 86. Build a Board “insecret” first and then, after you’ve got 4 or 5 pins there, make it public
- 87. Review OCurate AND creategreat content OProvide what your audience wants, not you ORe-Pin the work of others OUse the site consistently OPut the PIN IT button on your own website OAttach the PIN IT function to your web browser
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- 90. OWhat is Instagram OInstagramdemographics OUsing Instagram strategically OStarting your account OCreating content OPitfalls to avoid Topics
- 93. Source: Pew Centerfor Internet and American Life Instagram is on the rise
- 96. Who uses Instagram? 13percent overall average
- 98. Under 30 reallyuse it like Facebook Maybe on Instagram Probably not on Instagram
- 99. Most users connecttheir feed to their Facebook status updates—easiest way to show photos over to your Facebook friends and family
- 100.
- 101. • Buy fromus • Get to know us • Get to like us • Learn from us Determine your goals
- 102. Common goal: buildbrand identity
- 103.
- 104. 1) Newsfeed 2) Explore 3)Take the photo or video 4) Account activity (next slide) 5) Your profile info Double-tap anything to LIKE it
- 105. You can tag peoplein your photos if you are following them on Instagram much like Facebook
- 106. Anything you see, youcan send to Facebook, Twitter or a blog post using the URL
- 107. Feel like somethingyou want to try? First…
- 108. Plan your visual contentstrategy
- 109. Where will the contentcome from and WHO will do it, and how often?
- 110. Plan “campaigns”…a bunch of posts relatedto a certain theme Promote the campaign elsewhere Starbuc ks holiday here
- 112. Practical considerations Develop acompany “style”
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- 115.
- 116. Find people tofollow—use the cogwheel at the top Your email address book Celebrities, high follower count, related content by key words Try #nh or #peterborough for starters
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- 118.
- 119. Before you post,study others
- 120.
- 121. Get to knowhashtags ICONOSQUARE Think “Keywords”…how would a customer search for your content
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- 124.
- 125. Be exclusive Some ofyour photos should ONLY appear here, no other sites
- 126. Contest possibilities OShow aphoto of your product & add a guessing game OReaders submit photos of themselves using a product OShow unusual uses for this product
- 127. 1) Don’t just repurpose 2)Don’t post too often 3) follow others
- 128. Once you’ve masteredit, measure it Use iconosquare
- 129.
- 131. Resources Instagram forBusiness Instagram Analytics Social media e-courses Six businesses that understand Instagram 5 Instagram tools to better manage your marketing
- 132. Christine Halvorson founded HalvorsonNew Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm in Londonderry, New Hampshire. She now teaches businesses to use social media strategically. She creates content, including videos. Christine is a frequent guest speaker and trainer, and has served as an adjunct professor at Southern New Hampshire University and the University of New Hampshire-Manchester. About Halvorson New Media She currently writes and manages the blogs for the New Hampshire Small Business Development Center and Customer Perspectives. She publishes social media tips and tutorials at The Social Media School of New Hampshire. This is her seventh e-course for the NH SBDC. About Halvorson New Media
- 133. O To userich pins, you need to apply for them. According to Pinterest, there are four steps to this process. O Decide which type of rich pin you want to use. O Read the documentation for your chosen rich pin type. O Add the appropriate metatags to your website. O Validate your rich pins and apply to get them on Pinterest. O You can find out more about applying for and enabling rich pins on Pinterest's developers page
- 134. O Tagging users:Just like on Twitter, you can tag users using the @ symbol on Pinterest. When you're writing a description for your pin or adding a comment to someone else's pin, just type in the @ symbol and the username of the person you want to tag, and they'll be notified. O Karen Leland, branding, marketing and content expert at Sterling Marketing Group suggested using these features to promote other brands. O “Build your brand by engaging with the community via repinning, commenting on and liking other pins,” she said, adding that tagging other users in your pins' descriptions is a good way to reach out, too.
- 135. O Connect toyour other networks. You can connect your Pinterest account to your Facebook, Twitter, Google+, Gmail and Yahoo accounts, and can choose to log in with Facebook and/or Twitter (instead of typing in your email and password) as well. Connecting to your Gmail and Yahoo accounts allows you to find and connect with your contacts who already have Pinterest accounts, and when you connect to your other social networks, they'll be displayed on your profile so pinners can easily find you elsewhere on the Web.
- 136. O Add aPinterest board widget to your website. This is a great way to let visitors to your website know that you're active on Pinterest. Just choose the board you want to share, paste the URL into the widget maker, choose the size you want, and click the "Build It!" button. Then, embed the code on your website somewhere visitors will see it.
- 137. ADVANCED PINTEREST SKILLS…BUILD LANDING PAGES TO GIVE SOMETHING AWAY,THEN USE PINTEREST TO DRIVE TRAFFIC TO IT