instagram final (1).pptx

instagram final (1).pptx

• 1.
  Instagram Instagram is aphoto and video sharing social networking service owned by American company Meta Platforms.
• 2.
  Every day 55millions photos uploaded 86.4 millions comments posted 693 user like post on instagram like various photos in their feeds
• 3.
  History of instagram OnMarch 5, 2010, Systrom closed a $500,000 seed funding round with Baseline Ventures and Andreessen Horowitz while working on Burbn. Josh Riedel joined the company in October as Community Manager,] Shayne Sweeney joined in November as an engineer, and Jessica Zollman joined as a Community Evangelist in August 2011. On April 9, 2012, Facebook, Inc. bought Instagram for $1 billion in cash and stock,with a plan to keep the company independently managed.Britain's Office of Fair Trading approved the deal on August 14, 2012,] and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed. On September 6, 2012, the deal between Instagram and Facebook officially closed with a purchase price of $300 million in cash and 23 million shares of stock.
• 4.
  Instagram is aphoto and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre approved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of January 2019, Stories is used by 500 million people daily. Originally launched for iOS in October 2010 by Kevin Systrom and Mike Krieger, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion by June 2018.[11] In April 2012, Facebook Inc. acquired the service for approximately US$1 billion in cash and stock. The Android version was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, and an app for Windows 10 in October 2016. As of October 2015, over 40 billion photos had been uploaded. al health, its policy and interface changes, its alleged censorship, and illegal and inappropriate content uploaded by users.
• 5.
  User base oninstagram
• 6.
  Features of instagram ●Hashtags ● Explore ● Photographic filter ● Video ● Instagram direct ● Stories ● Stand alone apps ● Fact checking ● Third party services ● Fact and data check ● Algorithm
• 7.
  Types of hashtags# 1. Industry hashtag #blog 2. Niche hashtags #weddingphoto 3. Brand hashtags #guccibeg 4. Community hashtags #mytravelgram 5. Location hashtags #dehradhuntea 6. Event hashtags #motorally 7. Celebration hashtags # nationalcarsday
• 8.
  Explore The Explore pageon Instagram is a collection of content based on a user's individual interests. The Instagram algorithm curates content based on similar accounts or content interacted with. The Explore page includes photos, videos, Reels and even Stories.
• 9.
  Filters in instagram Instagramfilters are overlays you can put on your photos to help the images appear more visually attractive. These filters can save you time and money as you seek to create a cohesive theme that highlights your brand. That work on ar augmented technology. Augmented reality (AR) is the integration of digital information with the user's environment in real time. Unlike virtual reality (VR), which creates a totally artificial environment, AR users experience a real-world environment with generated perceptual information overlaid on top of it. Ar use 25% virtual reality
• 10.
  Instagram videos Instagram videocontent is currently available in four formats: Reels, Live, Stories, and Instagram Video. Instagram length of IGTV 15 min for mobile and 60 min from web Instagram length of reels 90 seconds
• 11.
  Instagram direct Instagram Directlets you send messages to one or more people. These messages can include text and photos or videos you take or upload from your library. You can also send the following things as a message on Instagram Direct: Posts you see in feed.
• 12.
  Instagram Stories arevertical, full-screen photos and videos that disappear after 24 hours. They appear at the top of the Instagram app, rather than in the news feed. ● Instagram Story Type #1: Type. ● Instagram Story Type #2: Music. ● Instagram Story Type #3: Live. ● Instagram Story Type #4: Normal. ● Instagram Story Type #5: Boomerang. ● Instagram Story Type #6: Focus. ● Instagram Story Type #7: Superzoom. ● Instagram Story Type #8: Rewind Instagram stories
• 13.
  Instagram insight You canuse Instagram insights to learn more about your account's followers and performance. You can also view insights on your audience's engagement with specific posts, Stories, videos, Reels and Live videos. If applicable, insights and metrics about your account include paid activity as well.
• 14.
  Instagram algorithm The Instagramalgorithm is a set of rules that rank content on the platform .The 3 most important ranking factors of the 2022 Instagram algorithm are: ● Relationship between the author of the content and the viewer. Do you follow each other? Do you message each other, or leave comments? If you have repeatedly interacted with a specific user in the past, you are more likely to see the new content they post. (This is very important for businesses: Active community management (including responding to DMs and comments) can improve a brand’s visibility on Instagram.) ● Interest. Does a user typically interact with this type of content? When the Instagram algorithm recognizes that a user enjoys a specific content type or format, they serve them more of the same. ● Relevancy. Instagram decides how “relevant” every piece of content is. This includes an analysis of where it fits with trending topics as well as the timeliness factor (recent posts are considered more relevant than old ones).
• 15.
  Secondary Instagram algorithmranking factors include: ● Frequency of using the platform. If a user doesn’t open Instagram very often, they will only see the very most relevant content when they do decide to browse the app. This means that businesses might be crowded out of such a user’s feed by family and friends. ● How many users a person follows. The more accounts a user follows, the more accounts compete for space in their feed. ● Session time. If a user spends very little time in the app, they are likely to only see posts from friends and family they interact with most often on the platform, making it more difficult for businesses to surface in their feed.
• 16.
  Advertising on instagram Photoads : these look like a post but they have a sponsored label above the photo Video ads: like the photo ads these look like regular video post but sponsor label on that Carousel ads : these ads look like identical to photo ads but consists multiple photos
• 17.
  Types of instagramads 1. Image ads 2. Stories ads 3. collection ads 4. Explore ads 5. Igtv ads 6. Shopping ads 7. Reels ads
• 18.
  Instagram campaigns ● Awarenesscampaign ● Teaser campaign ● Cause campaign ● Contest campaign ● Engagement campaign ● Sales & promotion campaign ● User generated content campaign ● Influencer campaign ● Paid instagram campaign