Instagram marketing
- 1. MARKETING
- 2. WRITE DOWN AND GET READY! This presentation contains a set of information regarding Instagram marketing. Included are the overview of Instagram marketing strategy in Indonesia, rules of how to market your brand with Instagram, the do's & the don'ts, as well as the examples that will help to understand the utilization of Instagram in building a brand.
- 3. IN INDONESIA Instagram is an online photo sharing platform in which since its first debut in 2010, it has engaged 500M active accounts with 80% of its users are outside the US, including Indonesia (source: business.instagram.com). Instagram usage is very strong among millennials compared to other social media platform. By 2019, nearly two-thirds of all millennial smartphone will use Instagram (source: www.emarketer.com). In Indonesia, according to survey conducted by "Jajak Pendapat" (blog,jakpat.net) towards 3002 Instagram users in Indonesia, turns out that most respondents open their Instagram account at least 5 times a day. 31.05% said that they open more than 10 times a day. Follow and following are important things in Instagram. 41.84% respondents said that they follow brand. Deriving from the percentage, it can be perceived that Instagram plays a crucial role among Indonesians. By utilizing the visual language as Instagram's signature, brand marketing on Instagram has the power to move the target audiences within the field of digital marketing.
- 4. ? WHY INSTAGRAM 200% increase in potential organic audience since 2012 68% of Instagram users are regularly engage with brands 58X more engagement per follower than Facebook 100% reach of one brand's followers per post $65 worth for average order value for each engaged follower source: http://www.adweek.com/socialtimes/why-instagram-is-a-ripe-opportunity-for- brands-infographic/625417
- 5. 5 TIPS TO BUILD YOUR BRAND WITH INSTAGRAM MARKETING Let your followers TELL YOUR STORY Instagram is all about visual storytelling, thus should be initiated with a brand's story. By encouraging your followers to tell their stories about your brand within their Instagram account can be a great example. Emphasis on HQ IMAGE A High-quality (HQ) image should be considered important while conducting your Instagram marketing strategy. Most people only scroll down through timeline. Hence, make sure your brand post an inspiring, brand relevant, quality images to resonate with your target audience and able to communicate your story Create and Collect A HASHTAG Using hashtag is the best way to boost your brand—to help your brand remains noticeable. Focus on specific hashtag that covers your brand's story, i.e. your brand campaign, can help to enhance your brand's search engine optimization (SEO) source: https://www.spredfast.com/social-marketing-blog/5-tips-building-your-brand- instagram-marketing
- 6. Engage with INFLUENCERS A recent study reports that user-generated content is more influential on Millennials. To engage influencers who are able to speak about your brand that go accordingly with your brand's story can reach your target audience more easily Integrate for IMPACT source: https://www.spredfast.com/social-marketing-blog/5-tips-building-your-brand- instagram-marketing Integrating your Instagram with your brand's owned media, for example its official website, that features the great contents already posted on Instagram can be a very great option. This will leverage and amplify your brand
- 7. CASE STUDY
- 8. As one of the most followed brands on Instagram, Starbucks relies on the power of '#Regram' — re-post the photos uploaded by their followers into Starbucks Instagram account. A weekly-theme photo contest is currently running under the "Red Cup" campaign following the holiday season. Using #RedCupContest as its hashtag, Starbucks encourages their followers to share their dailies with Starbucks' red cup around.
- 9. Contest on Instagram Initiating contest on Instagram will help your brand to engage with their target audience By re-posting the photos of your followers will enable your brand to connect with the target audience more personally Regram
- 10. THANK YOU! Tiara Rachmaniar Hubungan Masyarakat Ilmu Komunikasi FISIP Universitas Indonesia
- 11. References Instagram for Business. (2016). Instagram for Business. Retrieved 8 December 2016, from https://business.instagram.com/ Instagram Continues Double-Digit Growth - eMarketer. (2016). Emarketer.com. Retrieved 8 December 2016, from https://www.emarketer.com/Article/Instagram-Continues-Double-Digit-Growth/1013612 Prastika, C. (2015). Instagram User Behavior #2 - Survey Report - JAKPAT. JAKPAT. Retrieved 8 December 2016, from https://blog.jakpat.net/instagram-user-behavior-2-survey-report/ Smith, D. (2016). Instagram: marketing to Millennials vs. Gen X | Curated. Curated. Retrieved 8 December 2016, from http://curated-digital.com/instagram-marketing-millennials-vs-gen-x/ Starbucks Coffee ☕ (@starbucks) • Instagram photos and videos. (2016). Instagram.com. Retrieved 8 December 2016, from https://www.instagram.com/starbucks/