Insurance Sector Report May 2017

11MAY 2017
INSURANCE
For updated information, please visit www.ibef.orgMAY 2017 (As of 3 May 2017)

22MAY 2017 For updated information, please visit www.ibef.org
❖ Executive Summary……………..….….…….3
❖ Advantage India……………………………...4
❖ Market Overview & Trends………….....…….6
❖ Porters Five Forces Analysis…………...…22
❖ Strategies Adopted…………………………24
❖ Growth Drivers………………………….…..26
❖ Opportunities…………………………..……33
❖ Success Stories………………..……………43
❖ Useful Information…………………….…….50
INSURANCE
MAY 2017

Rapidly growing
insurance segments
• The domestic life insurance industry registered 22.55 per cent growth for new business
premium in financial year 2015-16, generating a revenue of USD20.34 billion largely due
to the high growth in the group single premium policy.
• The non-life insurance premium market grew at a CAGR of 12.1 per cent over FY04-16(1),
from USD3.4 billion in FY04 to USD13.35 billion in FY16(1)
Source: Swiss-Re, IRDA Annual Report, Mckinsey estimates
Notes: CAGR - Compound Annual Growth Rate,
(1) : Upto March 2016, Provisional;
Figures are as per latest data available
EXECUTIVE SUMMARY
INSURANCE
Increasing private
sector contribution
• The market share of private sector companies in the non-life insurance premium market
rose from 13.12 per cent in FY03 to 45.4 per cent in FY16(1)
Crop, health and motor
insurance to drive
growth
• In 2015, crop insurance market in India is the largest in the world and covers around 32
million farmers; which accounted for nearly 19 per cent of the total farmers in the country
• Strong growth in the automotive industry over the next decade to be a key driver of motor
insurance

55MAY 2017
Growing demand
For updated information, please visit www.ibef.org
ADVANTAGE INDIA
Source: IRDA
Notes: 2020E - Expected value for 2020; Estimate according to BCG, IRDA - Insurance Regulatory and Development Authority,
IPO - Initial Public Offering, FDI - Foreign Direct Investment
Strong demand
• Growing interest in insurance among
people; innovative products &
distribution channels aiding growth
• Increasing demand for insurance
offshoring
• Growing use of internet has started
increasing demand
Attractive opportunities
• Life insurance in low-income urban
areas
• Health insurance, pension segment
• Strong growth potential for
microinsurance, especially from rural
areas
Policy support
• Tax incentives on insurance products
• Passing of Insurance Bill gives IRDA
flexibility to frame regulations
• Clarity on rules for insurance IPOs would
infuse liquidity in the industry
• Repeated attempts to make the sector
more lucrative for foreign participants
Increasing investments
• As of March 2016, rising participation by
private players led to increase in their
market share in the life insurance
market, with the market share reaching
29.6 per cent in FY16 from 2 per cent in
FY03
• Increase in FDI limit to 49 per cent from
26 per cent, as proposed in 2012, will
further fuel investments
FY16
Market
size:
USD68.88
billion
FY20E
Market
size:
USD280
billion
Advantage
India
INSURANCE

MARKET OVERVIEW AND TRENDS
INSURANCE

EVOLUTION OF THE INDIAN INSURANCE SECTOR
Source: IRDA
Notes: (1) As of September 2012, LIC - Life Insurance Corporation of India, GIC - General Insurance Corporation of
India, IRDA - Insurance Regulatory and Development Authority
• All life insurance
companies were
nationalized to form LIC in
1956 to increase
penetration and protect
policy holders from
mismanagement
• The non-life insurance
business was nationalized
to form GIC in 1972
• Malhotra Committee
recommended opening
up the insurance
sector to private
players
• IRDA, LIC and GIC
Acts were passed in
1999, making IRDA the
statutory regulatory
body for insurance &
ending the monopoly
of LIC and GIC
• Post liberalisation, the insurance
industry recorded significant growth;
the number of private players
increased to 44 in 2012(1)
• The industry has been spurred by
product innovation, vibrant
distribution channels, coupled with
targeted publicity & promotional
campaigns by the insurers
• In December 2014, Government
approved the ordinance increasing
FDI limit in Insurance sector from 26
per cent to 49 per cent. This would
likely to attract investment of USD7-
8 billion
1956–72
1993–99
2000-14
INSURANCE
2015
• In 2015,
Government
introduced Pradhan
Mantri Suraksha
Bima Yojna &
Pradhan Mantri
Jeevan Jyoti Bima
Yojana
• Government
introduced Atal
Pension Yojana &
Health insurance in
2015
• As per Union
Budget 2016-17,
new health
insurance scheme
under the National
Health Protection
Scheme has been
introduced
• In Union budget
2017, government
increased the
coverage from 30
per cent to 40 per
cent under Pradhan
Mantri Fasal Bima
Yojna.
2016-2017

IRDA GOVERNS THE INDIAN INSURANCE SECTOR
Source: IRDA, TechSci Research
INSURANCE
Insurance Regulatory and Development Authority (IRDA)
Established in 1999 under the IRDA Act
Responsible for regulating, promoting and ensuring orderly growth of the insurance and re-insurance business in India
Insurance
Regulatory and
Development
Authority
(IRDA)
Life insurance
(24 players)
Non-life
insurance
(28 players)
Public (1)
Private (23)
Public (6)
Private (22)
Ministry of
Finance
(Government of
India)
Re-insurance
(1 player)
Public (1)

The insurance industry is expected to reach USD280 billion by 2020. In 2016, around 46 private players were operating in the
industry, while Life Insurance Corporation accounted for 72.61 per cent of the country’s insurance market
Individual single premiums received increased from USD0.16 billion in 2015 to around USD1.02 billion in 2016
Indian Government announced its plans to divest USD1.63 billion worth of stakes in PSU general insurance companies to
execute the steep disinvestment target of USD10.78 billion in FY17
INDIA’S INSURANCE MARKET CONTINUES TO BE STRONG
INSURANCE

Gross premiums written in India (USD billion)
Source: Insurance Regulatory and Development Authority, TechSci Research
Note: CAGR - Compound Annual Growth Rate
The total insurance market expanded from USD23
billion in FY05 to USD68.88 billion in FY16
Over FY05–FY16, total gross written premiums
increased at a CAGR of 10.49 per cent
Gross premium written in India for non life insurance
sector for FY16 is USD14.33 billion and in FY16, the
gross premium written in India for life insurance sector
stood at USD54.58 billion
In November 2016, the total growth in life insurance
premium was around USD 2.38 billion as compared to
USD 1.12 billion in November 2015, witnessing a growth
of 113 per cent. Similarly during the same period, the
individual single premium grew by USD 995 million as
compared to USD 164.06 million in 2015, recorded
a growth of more than 500 per cent
PREMIUMS GROWING AT A BRISK PACE
INSURANCE
CAGR: 10.49 %
19 24
34
50 48
56
64 60
52 52
61.78
54.58
4
5
6
7 7
8
10
11
12 13
13.9
14.3
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Life Non life

Growth in life insurance premiums (USD billion)
Source: Swiss Re, BCG,
Insurance Regulatory and Development Authority, TechSci Research
Note: CAGR - Compound Annual Growth Rate;
Figures are as per latest data available
The life insurance market grew from USD10.5
billion in FY02 to USD54.58 billion in FY16
Over FY02–FY16, life insurance premiums
expanded at a CAGR of 12.49 per cent
The life insurance industry has the potential to grow
2-2.5 times by 2020 in spite of multiple challenges
supported by long-term trends & fundamentals
underlying household savings
The life insurance premium market expanded at a
CAGR of 11.93 per cent, from USD14.5 billion in
FY04 to USD56.05 billion in FY16
During the 1st half of financial year 2016-17, Life
Insurance industry reported a 20 per cent growth in
overall Annual Premium Equivalent (APE)
LIFE INSURANCE MARKET APPEARS VIBRANT
INSURANCE
CAGR: 12.49%
0 0 1 2 3 6
13 14 17 19 18 14 13 14.5 14.9
10 11 14 17
21
28
37 34
39
45 42
38 39 39.3 39.6
Private Public

Source: Insurance Regulatory and Development Authority (IRDA), TechSci Research
Notes: Life insurance density* is defined as the ratio of premium underwritten to the total population in a given year,
CAGR - Compound Annual Growth Rate
Insurance density in India increased from 3.57 in FY05 to 11.23 in FY15 at a CAGR of 12.1 per cent
Insurance penetration reached 3.4 per cent in FY16
Insurance penetration (%) Insurance density(USD)
INCREASING PENETRATION AND DENSITY OF LIFE INSURANCE OVER THE YEARS
INSURANCE
CAGR: 12.1%
3.57
4.14
5.13
6.4
6.09
6.8
8.6
10.23 10.38 10.35
11.23
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15
3.17
3.4
4.8 4.7 4.6
5.2 5.1
4.1 3.96 3.9
3.3 3.4
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16

Source: Insurance Regulatory and Development Authority, TechSci Research
Note: Figures are as per latest data available
Over the years, share of private sector in life insurance segment has grown from around 2 per cent in FY03 to 29.6 per cent
in FY16
Share of public and private sector in
life insurance segment (%)
INCREASING PRIVATE SECTOR ACTIVITY IN LIFE INSURANCE SEGMENT
INSURANCE
98.0% 2.0%
FY03
Public Private
Size: USD11.5 billion Size: USD61.78 billion
72.16%
27.84%
FY16
Public Private

Market share of major companies in terms of total
life insurance premium collected (FY16)
Source: TechSci Research
LIC - Life Insurance Corporation of India
As of 2016, life insurance sector has 46 private players in
comparison to only 4 in FY02
With 72.16 per cent share market share in FY16, LIC
continues to be the market leader, followed by ICICI
Prudential.
INSURANCE
LIC CONTINUES TO DOMINATE LIFE INSURANCE SEGMENT
70.4%
5.1%
4.88%
4.68%2.08%
2.08%
1.6%
1.12%
8.06%
LIC
ICICI
HDFC
SBI
Bajaj Allianz
Max Life
Birla Sun life
Reliance life
Others
ICICI
HDFC
SBI

Share of linked and non-linked insurance premium
Source: IRDA Annual Report, KPMG Analysis
Notes: *Growth rate in INR terms, Linked Plans - In linked plans, a part of the
investment goes towards providing you life cover while the residual portion is
invested in a fund which in turn invests in stocks or bonds; the value of
investments alters with the performance of the underlying fund,
In Non-Linked plans, a major chunk of investible funds are in debt instruments,
giving steady and almost assured returns over the long term
The industry is witnessing a shift towards the traditional
non-linked insurance plans
The share of non-linked insurance increased from 59.1
per cent in FY09 to 87 per cent in FY16
SHIFT TOWARDS NON-LINKED INSURANCE PLANS
INSURANCE
41% 42% 37%
24% 17% 15% 12% 13%
59% 58% 63%
76% 83% 85% 88% 87%
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Linked Premium Non linked Premium

Notes: CAGR - Compound Annual Growth Rate
FY16: Till November 2015
The non-life insurance market grew from USD2.6 billion in FY02 to USD14.3 billion in FY16
Over FY06–16, non-life insurance premiums increased at a CAGR of 7.48 per cent
The number of policies issued increased from 51.1 million in FY06 to 122 million in FY16, at a CAGR of 9.09 per cent
Growth in non-life insurance premium (USD billion) Number of non-life insurance policies (million)
STRONG GROWTH IN NON-LIFE INSURANCE MARKET
INSURANCE
CAGR: 9.09 %
CAGR: 11.05 %
51.1 46.7
57.3
67.1 67.5
79.3
85.7
107 102.5
126 122
0.8 1.2 1.9 2.7 2.7 2.9 3.8 4.7 5.1 5.7 6.3 5.93.3 3.6
3.8
4.4 4.2 4.6
5.8
6.7 6.8
7.2
7.7 7.09
FY05
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
Private Public

Source: IRDA Annual Report, Swiss Re, TechSci Research
Note: CAGR - Compound Annual Growth Rate; IRDA Chairman, Mr. T S Vijayan
The non-life insurance penetration rate is in the range of 0.64–0.7 per cent over 2004–15
Non life insurance density increased from USD4.0 in FY04 to USD10.42 in FY15 at a CAGR of 9.09 per cent
As per IRDA, in order to increase the market penetration in health insurance people are needed to be educated about the
benefits of health insurance along with providing incentives and free check-ups
Non-life insurance penetration (per cent) Non-life insurance density (USD)
PENETRATION AND DENSITY LOWER, INDICATING ROOM FOR GROWTH
INSURANCE
CAGR: 9.09
per cent
0.64
0.61 0.6 0.6 0.6 0.6
0.71 0.7
0.78 0.8
0.7
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2015
4
4.4
5.2
6.2 6.2
6.7
8.7
10
10.5
11
10.42
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2015

Break-up of non-life insurance market in India (FY16)
Source: IRDA Annual Report, TechSci Research
SHARES IN NON-LIFE INSURANCE MARKET: MOTOR INSURANCE LEADS
INSURANCE
In FY16, motor insurance accounted for 43.89 per cent of
non-life insurance premiums earned in India (down from 41
per cent in FY06), and was valued at USD6.29 billion in
FY16
At USD4.08 billion in FY16, the health segment seized
28.49 per cent share in gross direct premiums earned in the
country
Private players accounted for a share of around 45.4 per
cent in the overall revenue generated in non-life insurance
sector while public companies garnering around 54.6 per
cent share by March 2016
Major private players are ICICI Lombard, Bajaj Allianz,
IFFCO Tokio, HDFC Ergo, Tata-AIG, Reliance,
Cholamandalam, Royal Sundaram and other regional
insurers
43.89%
28.49%
9.06%
3.10%
15.46%
Motor
Health
Fire
Marine
Others

Note: CAGR - Compound Annual Growth Rate
The market share of private sector companies in non-life insurance segment rose from 15 per cent in FY04 to 45.4 per cent in FY16
The Gross Direct Premium of private companies increased from USD0.8 billion in FY05 to USD6.1 billion in FY16, witnessing growth
at a CAGR of 20.28 per cent during FY02-16
Growing share of private sector
Non-life insurance premium of private sector
(USD billion)
HIGHER PRIVATE SECTOR PARTICIPATION IN NON-LIFE SEGMENT
INSURANCE
Size: USD13.35 billionSize: USD3.4 billion
85 %
15 %
FY04
CAGR: 20.28 %
0.8
1.2
1.9
2.7 2.7 2.9
3.8
4.7
5.1
5.7
6.3 6.1
FY05
FY06
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16⁽¹⁾
45.4 %
54.6 %
FY16

Market share of major companies in terms of
Gross Direct Premium collected (FY16)
Source: IRDA Business Report , TechSci Research
The number of companies increased from 15 in FY04 to 28
in FY16; 6 of these companies are in the public sector
The public sector companies accounted for a cumulative
share of about 54.6 per cent of the total Gross Direct
Premium in the non-life insurance segment in March 2016
New India leads the market with almost 16 per cent share
Private players are not far behind and compete better in the
non-life insurance segment
INSURANCE
Total size: USD13.35 billion
KEY PLAYERS IN THE NON-LIFE INSURANCE SEGMENT
15.72%
12.71%
12.43%
8.63%8.39%
6.05%
3.51%
32.56%
New India
United India
National
Oriental
ICICI-Lombard
Oriental
Bajaj Allianz

Emergence of new
distribution channels
• New distribution channels like bancassurance, online distribution and NBFCs have
widened the reach and reduced costs
• Firms have tied up with local NGOs to target lucrative rural markets
• In April 2017, IRDAI started a web portal – isnp.irda.gov.in – that will allow the insurers to
sell and register policies online. This portal is open to intermediaries in insurance business
as well.
• India Post Payments Bank (IPPB) plans to start selling insurance products and mutual
funds of other companies by early 2018, and is to be open only to "non- exclusive" tie-ups.
Nearly 100 firms, domestic as well as foreign, have showed keen interest in partnering
with the bank
Growing market share of
private players
• In the life insurance segment, share of private sector in the total premium increased to
29.6 per cent in FY16 from 2.0 per cent in FY03
• In the non-life insurance segment, share of private sector increased to 41.2 per cent in
FY16 from 14.5 per cent in FY04
Launch of innovative
products
• The life insurance sector has witnessed the launch of innovative products such as Unit
Linked Insurance Plans (ULIPs)
• Other traditional products have also been customised to meet specific needs of Indian
consumers
Notes: NBFC - Non Banking Financial Company,
NGO - Non-Governmental Organisation, EV - Embedded Value,
NOTABLE TRENDS IN THE INSURANCE SECTOR
INSURANCE
Mounting focus on EV
over profitability
• Large insurers continue to expand, focusing on cost rationalisation and aligning business
models to realise reported Embedded Value (EV), and generate value from future
business rather than focus on present profits

PORTERS FIVE FORCES ANALYSIS
INSURANCE

PORTERS FIVE FORCES ANALYSIS
Competitive Rivalry
• Insurance industry is becoming highly competitive with 52 players
operating in the industry
• Companies are competing on price and also using low price and high
returns strategy for customers to lure them
Threat of New Entrants Substitute Products
Bargaining Power of Suppliers Bargaining Power of Customers
• Supplier being the distributor or
agent have high bargaining
power because they have
customer database and can
influence customers in making
choices
• Bargaining power of customers
especially corporate is very
high because they pay huge
amount of premium
• Similarity in services makes
switchover a potent threat
• Investment oriented customers
have switched to other avenues
Competitive
Rivalry
(High)
Threat of New
Entrants
(Low-Moderate)
Threat of
Substitute
Products
(High)
Bargaining
Power of
Customers
(Moderate-
High)
Bargaining
Power of
Suppliers
(Low)
INSURANCE
• Other financial companies can
enter the industry
• Overall threat is medium given
that entry is subject to license
and regulations

STRATEGIES ADOPTED
INSURANCE
• Players in industry are trying to come up with innovative low cost products to achieve cost
advantage
• They are investing in Information Technology to automate various processes and cut costs
without affecting service delivery. It is estimated that digitisation will reduce 15-20 per cent
of total cost for life insurance and 20-30 per cent for non-life insurance
• From October 2016, IRDAI has mandated having an E-insurance (electronic insurance)
account to purchase insurance policies
• Kotak Mahindra has announced to buy 26 per cent stake owned by its JV partner Old
Mutual Plc. in Kotak Mahindra Old Mutual Life Insurance Ltd for USD 192.28 million. After
the buyout, Kotak Mahindra Life Insurance will become a 100 per cent subsidiary of Kotak
Mahindra Bank.
• Companies are trying to differentiate themselves by providing wide range of products with
unique features. For example, New India Assurance launched Farmers’ Package
Insurance to covering farmer’s house, assets, cattle etc. United India launched Workmen
Medicare Policy to cover hospitalisation expenses arising out of accidents during and in
the course of employment
• In March 2017, HDFC Life in collaboration with Haptik, has announced the launch of the
country’s 1st life insurance chatbot which will help the customer as a financial guide to aid
them to choose the most suitable plans befitting their needs.
• Focus on providing one kind of service help insurance companies in differentiation. For
example, SBI is concentrating on individual regular premium products as against single
premium and group products
Cost optimisation
Differentiation
Focus
Insurance (Amendment)
Law 2015
• The Insurance Law (Amendment) Bill, was passed in 2015 raises the foreign investment
cap in the sector from 26 per cent to 49 per cent

Household and financial savings projections
Source: ICICI, RBI Annual Report, TechSci Research
Notes: Financial savings denote investment in equity and debt instruments,
E - Estimates
India’s robust economy is expected to sustain the growth in insurance premiums written
Higher personal disposable incomes would result in higher household savings that will be channeled into different financial
savings instruments like insurance and pension policies
Household savings reached USD388.20 billion in 2016 from USD89 billion in 2000
Financial savings have reached USD202.36 billion by 2015 from USD45 billion in 2000
In comparison with its position in October 2016, till February 2017, insurance sector witnessed growth at about 23 per cent.
DEMAND GROWTH FOR INSURANCE PRODUCTS SET TO ACCELERATE … (1/2)
INSURANCE
45
141
188.42
202.36
2000 2010 2013 2015
Financial savings
89
306
373.67
339.27
378.24 388.20
2000 2010 2013 2014 2015 2016
Household Savings

DEMAND GROWTH FOR INSURANCE PRODUCTS SET TO ACCELERATE … (2/2)
INSURANCE
Source: Fortis Healthcare Limited 2008–09, McKinsey Quarterly, NCAER, TechSci Research
Rising income; growing middle class
• Per capita income and rural income are increasing
• The number of middle class households (earning
between USD2,300 and USD30,800 per annum) is
estimated to increase more than fourfold to 234 million
by 2025 from 113 million in 2005
• Rising per capita income leads to increased spending
on medical and healthcare services
Higher incidence of chronic lifestyle diseases
• Lifestyle diseases are set to account for a greater part
of the healthcare market
• Lifestyle diseases such as cardiac diseases, cancer
and diabetes are treated with the help of biotechnology
products, thereby boosting revenues of biotech
companies
• The growing GNI per capita, PPP of USD6,020 in FY15
resulted in improved lifestyle due to increased
purchasing power of customers for healthcare
Notes: Income distribution is calculated in constant 2015 dollars; $1=65.
Because of rounding, not all percentages add up to 100. F - Forecast
Million household, 100%
Income
segment
209.10 266.50 304.80
1.5% 2.0% 5.0%3.0% 6.0%
11.0%8.0%
15.0%
20.0%
42.0%
45.0%
46.0%
44.0%
31.0%
18.0%
2005 2016 2025F
Elite(>30800) Affluent(15400-30800)
Aspirers(7700-15400) Next billion(2300-7700)
Strugglers(<2300)

KEY REGULATORY CHANGES … (1/2)
INSURANCE
Source: KPMG, TechSci Research
Note: TPA - Third Part Administrator
1999 2001 2006
ChangeImpact
IRDA cleared bill
Liberalisation of
sector and
formation of an
independent
regulator
IRDA issues TPA regulations
Foreign players allowed to
enter with 26% FDI cap
Entry of TPAs specifically
focussed on servicing health
insurance business
Entry of foreign players infusing
capital and technical expertise
IRDA insurance
brokers and
corporate agent
regulation
Thrust on
insurance
distribution
through corporate
intermediaries
Entry of stand-
alone health
insurance players
allowed
Entry of stand-
alone health
insurance players
2002

KEY REGULATORY CHANGES … (2/2)
INSURANCE
Source: KPMG, TechSci Research
Notes: IRDA - Insurance Regulatory and Development Authority,
CVTP - Commercial Vehicle Third Party, TP - Third Party, CV - Commercial Vehicle
2007 2011 2012
Creation of Indian
Motor Third Party
Insurance Pool
Mechanism to
equitably share
CVTP losses
Merger and
Acquisition
guidelines
Enabled
consolidatio
n, inorganic
transaction
s in the
industry
Introduction
of Declined
Risk pool,
TP
premium
increase
Improveme
nt in overall
profitability
of the CV
segment
Price
detariffication
Significant change
in the premium
rates for the
commercial lines
ChangeImpact
2013
FDI cap
raised from
26 to 49%
under
automatic
route by
cabinet
Cabinet
approval
still pending
on the FDI
cap
increase
2010
IRDA came
out with
new
guidelines
for equity-
linked
insurance
products
Reduced
the first-
year agent
commissio
n and lock
in period
extended
FDI cap
raised
from 26 to
49%
Indian
parliament
passed bill
to
increase
FDI in
insurance.
2015 2016
“Pradhan
Mantri
Fasal
Bima
Yojana”
launched
in 2016
Enabled
farmers to
pay
lowest
premium
rates

Tax incentives
• Insurance products are covered under the exempt, exempt, exempt (EEE) method of taxation.
This translates to an effective tax benefit of approximately 30 per cent on select investments
(including life insurance premiums) every financial year
• In 2015, Tax deduction under Health Insurance Scheme has been increased to USD409.43
from USD245.66 & for senor citizens tax deduction has been increased to USD491.32
Union Budget
2016–17 &
201-18
• The government has also extended Rashtriya Swasthya Bima Yojana (RSBY) to cover
unorganised sector workers in hazardous mining & associated industries
• As per Union Budget 2016-17, USD840.21 million has been allocated to “Prime Minister Fasal
Bima Yojna’’
• In Union Budget 2017-18, the government introduced an insurance pension scheme that gives
an assured return of 8 per cent for senior citizens through LIC to concentrate on social security.
• Under Union 2017-18, insurance purchases made through portals of public sector insurers for
general insurance will be discounted at 10 per cent
Life insurance
companies allowed to
go public
• IRDA recently allowed life insurance companies that have completed 10 years of operations to
raise capital through Initial Public Offerings (IPOs)
• Companies will be able to raise capital if they have embedded value of twice the paid up equity
capital
Notes: RSBY - Rashtriya Swasthya Bima Yojana,
FDI - Foreign Direct Investment
FAVOURABLE POLICY MEASURES AID THE SECTOR
INSURANCE
Approval of increase in
FDI limit and revival
package
• Increase in FDI limit will help companies raise capital and fund their expansion plans
• Revival package by government will help companies get faster product clearances, tax
incentives & ease in investment norms. FDI limit for insurance company has been raised from
26 per cent to 49 per cent, providing safeguard & ownership control to Indian owners

RISING PRIVATE SECTOR INVESTMENT IN INSURANCE
Religare Health Insurance • USD110.4 million by 2016
AEGON Religare Life • USD71 million in 2010; plans to invest USD445 million through 2016
HDFC Life
• Planning to raise USD3.9 billion with 10 per cent stake sale. Through IPO which is
expected in September 2015
• HDFC Life has enter the micro-insurance segment by launching two schemes named
Jeevan Suraksha and Credit Suraksha
INSURANCE
Source: Towers Watson; Assorted news articles; TechSci Research
Most of the existing players are tying up with banks to expand their distribution network
Few players like HDFC Life are planning to go public; others are selling stakes to generate funds
In 2015, Insurance Bill was passed that will raise the stake of foreign investors in the insurance sector to 49 per cent, fueling the
participation of private sector investment in the insurance sector in the country
In February 2017, Bank of Maharashtra partnered with insurance company Cigna TTK Health, to market their insurance products in
the bank’s branches, across the country.
Dena Bank & Apollo Munich Health Insurance announced a corporate agency tie up in March 2017. As per the tie-up, Dena Bank
would be distributing Apollo’s health insurance products.
• Investments from the private sector are increasing, as they see a huge opportunity in the growing insurance sector of the country

INDIA’S INSURANCE MARKET OFFERS A HOST OF OPPORTUNITIES ACROSS BUSINESS LINES
INSURANCE
Opportunities
for Indian
insurance
market
Crop
insurance
Micro-
insurance
Health
insurance
markets
Motor
insurance
markets
Low-income
urban and
pension
markets

Indian Retirement Market
Source: McKinsey Quarterly, IRDA, TechSci Research
Notes: PFRDA - Pension Fund Regulatory and Development Authority,
(1) Expected value, at 2009-10 rates, CAGR - Compound Annual Growth Rate
Increasing life expectancy, favourable savings and greater employment in the private sector will fuel demand for pension plans
Proposed new pension bill by government will further provide new opportunities to insurers
There is scope to introduce new-generation pension products such as Variable Annuity and Inflation Indexed Annuity. Although
the pace has declined, the number of enrolments in the Jan Suraksha scheme has risen to 132 million. The Jan Suraksha
scheme includes a personal accident cover, term insurance, and a pension plan.
By 2030, India will have around 180 million people in the age bracket of 60+ years
In 2015, three schemes related to insurance and pension, Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti
Bima Yojana and Atal Pension Yojana were launched. The number of policies in the Pradhan Mantri Suraksha Bima Yojana, a
part of the Jan Suraksha scheme, reached 98 million on November 24, 2016.
As on October 2015, Indian Retirement system was ranked last in the global pension index which witnessed a fall in value from
43.5 in 2014 to 40.3 in 2015
LIFE INSURERS: LOW-INCOME URBAN AND PENSION MARKETS … (2/2)
INSURANCE
CAGR: 5.5%
20.31 22.59
32.89
0
5
10
15
20
0.00
10.00
20.00
30.00
40.00
2012-13 2013-14 2014-15
Financial Assets of the Household sector
Financial Assets as a % of Total Financial Assets
Financial Assets in terms of Provident & Pension Funds
47
84
2014 2025E⁽¹⁾

Source: IRDA, ACMA, SIAM, TechSci Research
Notes: E in the axis for the figures above refer to estimates, GDP - Gross Domestic Product,
CAGR - Compound Annual Growth Rate, ACMA - Automotive Component Manufacturers Association of India
(1)– Data upto June 2016
Strong growth in the automotive industry over the next decade will be a key driver of motor insurance
Proposed IRDA draft envisages a 10–80 per cent rise in premium rates for the erstwhile loss-making 3rd party motor insurance
In FY16, number of commercial vehicles & passenger vehicles sold in the country were recorded at 0.8 million & 3.4 million
respectively, while the number of 2&3 wheelers sold were 19.76 million
In FY16, Motor & Health sector constituted 72.38 per cent of the non-life insurance market
Breakup of non-life insurance market in India FY16 Vehicle production in India (million units)
NON-LIFE INSURERS: MOTOR INSURANCE MARKETS
INSURANCE
3.4
0.8
19.76
10
2.4
30.2
Car Commercial Vehicles 2&3 wheelers
2016 2021E
43.89%
28.49%
9.06%
3.10%
15.46%
Motor
Health
Fire
Marine
Others

Only 1.5–2 per cent of total healthcare expenditure in India is currently covered by insurance providers
From 13.3 per cent of the total non-life insurance premium in FY07, health insurance contributed 28.49 per cent in FY16
Total health insurance premiums increased from USD733.1 million in FY07 to USD4,084.03 million in FY16, witnessing growth
at a CAGR of 21.03 per cent
In FY16 gross direct premium income underwritten under health insurance is USD4.08 billion
Absence of a government-funded health insurance makes the market attractive for private players
IRDA recommended the government to reduce capital requirements for stand-alone health insurance companies from USD21
million to USD10 million
NON-LIFE INSURERS: HEALTH INSURANCE MARKETS … (1/2)
INSURANCE

Source: World Bank, Mckinsey estimates, TechSci Research
Notes: E-Estimates, RSBY - Rashtriya Swasthya Bima Yojna
ESIC - Employees State Insurance Corporation, E - Estimated
Introduction of health insurance portability expected to boost the orderly growth of the health insurance sector
Increasing penetration of health insurance likely to be driven by government-sponsored initiatives such as RSBY and ESIC
In FY15, population covered under health insurance through government sponsored schemes reached 351 million
Government-sponsored programmes expected to provide coverage to nearly 380 million people by 2020
Private insurance coverage is estimated to grow by nearly 15per cent annually till 2020
Health insurance coverage to cross 630 million people by 2015
In July 2016, IRDA issued Health Insurance Regulations, 2016. These regulations replace the Health Insurance Regulations,
2013. As per these new norms, companies will provide better data disclosure, pilot products, coverage in younger years, etc.
As of May 2016, only 18 per cent of people in urban areas are covered under any kind of health insurance scheme
Rashtriya Swasthya Bima Yojana (RSBY) is a centrally sponsored scheme to provide health insurance to Below Poverty Line (BPL)
families & 11 other defined categories of unorganised workers, namely building & other construction workers, licensed railway
porters, street vendors, MGNREGA workers, etc.
NON-LIFE INSURERS: HEALTH INSURANCE MARKETS … (2/2)
INSURANCE

The business environment in India’s microinsurance sector supports healthy growth
Source: IRDA, McKinsey, TechSci Research
MICROINSURANCE: TAPPING INDIA’S RURAL WEALTH … (1/2)
INSURANCE
Macro level
(The enabling environment)
Intermediate level
(Support infrastructure)
Micro level
(Policy holders)
• IRDA drafted microinsurance guidelines in 2010, which contain
numerous favourable measures such as
• Lower threshold limits for agents’ commissions
• Rural areas must account for 7 per cent of new life insurance
policies in the first year of firm’s operation and rise to 20 per cent
over the next 10 years
• In order to reduce microinsurance distribution costs, IRDA proposed
microinsurance schemes to supplement existing government
insurance schemes
• The number of regional rural banks and NGOs operating in the rural
sector will aid distribution of microinsurance products
• The annual income growth rate in rural India is expected to increase
to 3.6 per cent over 2010–30 from 2.8 per cent during 1990–2010
• About 5 million people currently have microinsurance, while the entire
market is expected to be in the range of 140–300 million

INSURANCE
New business premium(1) (USD million)
Source: IRDA, McKinsey, TechSci Research
(1) - Premium includes group premium and Individual Premium
MICROINSURANCE: TAPPING INDIA’S RURAL WEALTH … (2/2)
In FY16, total new business premium in India was recorded
at USD49.69, with USD8.97 million accounted for by the
private sector and USD40.72 million by the public sector
4 5
30
21
39
21 19.1
40.72
1 0
4
2
1
3 3.5
8.97
Public Private

Crop insurance coverage
Source: Agricultural Insurance Company of India Annual Report,
Department of Agriculture and Cooperation, IRDA, TechSci Research
Crop insurance market in India is the largest in the
world, covering around 30 million farmers
To provide crop insurance to farmers, Government
has launched various schemes like National
Agriculture Insurance Scheme (NAIS), Modified
National Agriculture Insurance Scheme (MNAIS) &
Weather-based Crop Insurance Scheme (WBCIS)
Total sum insured under crop insurance is
USD919.41 million in FY16
Government of India plans to increase the coverage
to 50 million during the 12th Five-Year Plan
As of February 2017, the Central Government aims
at enhancing crop insurance cover from 22 per cent
of farmers to 50 per cent in the forthcoming 2 years.
STRONG POTENTIAL IN CROP INSURANCE
INSURANCE
877.1
516.0 487.1
1062.4
836.6
919.41
FY11 FY12 FY13 FY14 FY15 FY16
Sum Insured (USD million)
10.1
6.9 7.3
10.4
6.7
10.5
FY11 FY12 FY13 FY14 FY15 FY16
Number of farmers covered under insurance
scheme (million)

Source: BCG, Gartner, TechSci Research
Notes: ⁽¹⁾ Retention ratios are from FY14
It is estimated that by 2020 three in every four insurance
policies would be influenced by online channel
It is estimated that insurance sales through online channel
will grow 20 times from now by 2020
STRONG POTENTIAL THROUGH ONLINE SERVICES
INSURANCE
Sector-wise Retention Ratio (FY15)
77%
89%
84.20%
57.10%
81%
Private Sector
Public Sector
Standalone Health
Sector⁽¹⁾
Specialised
Company⁽¹⁾
Total

Source: SBI Life Annual Report, IRDA, Company website, TechSci Research
SBI Life Insurance is a joint venture between Indian banking giant State Bank of India (74 per cent) and France headquartered
BNP Paribas Assurance (26 per cent)
The company primarily deals in life insurance and pension plans with 758 offices across India. In FY14, it issued around 10.4 lakh
insurance policies
Between FY08 and FY16, SBI Life’s profits increased at a CAGR of 36.91 per cent with its annual profits increasing to USD141.99
million by FY17. In FY15, it accounted for a market share of 13.9 per cent among all private sector companies in the life insurance
new business premium
The company reported growth of 4.94 per cent Profit After Tax (PAT) standing at USD 63.95 million, during the first half of the
current financial year, ending on September 30.
Total premium collected (USD billion)
Net profit (USD million)
SUCCESS OF SBI LIFE
INSURANCE
CAGR: 36.91%
CAGR: 9.23%
1.4
1.6
2.1
2.8 2.8
1.9 1.8
2.1
2.4
3.1
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
8.4
39.0
58.2
80.2
118.6 114.5
122.8
136 131.5
141.99
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17

Source: Company website, IRDA, TechSci Research
(1): As on September 30, 2016
Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture between Tata Sons (74 per cent) and AIA Group
Limited (26 per cent)
Overall life insurance premium increased from USD198.8 million in FY06 to USD379 million, as of September 30, 2015, witnessing
growth at a CAGR of 6.65 per cent over FY06-16
The sum assured increased from USD4 billion in FY06 to USD10 billion in FY16, rising at a CAGR of 9.60 per cent
Total life insurance premium (USD million) Total sum assured (USD billion)
SUCCESS OF TATA-AIA LIFE … (1/3)
INSURANCE
CAGR: 9.60%
CAGR: 6.65%
199
303
508
595
737
874
774
508
385 351 379
4
9 9
10
11
13 13
10
9.2
12
10

Objective for establishing micro insurance
• Fulfilment of corporate social responsibility
• Increase brand recognition to boost market entry –
today’s micro clients maybe tomorrow’s high-premium
clients
• To target untapped markets and income groups of
rural India
The micro insurance business model
Source: Company website, TechSci Research
INSURANCE
Key strategic decisions
• The micro insurance business model must be
separated from business model
• Selling micro insurance would require new, alternative
distribution mechanisms
New business unit
• A special
microinsurance
team called the
Rural & Social
Team is formed
Partnering with
NGOs
• Identify and partner
with credible NGOs
operating in the
local community
• NGO suggests
good agents for
microinsurance
policies (micro-
agents)
Forming CRIGs
• A group of micro-
agents called a
Community Rural
Insurance Group
(CRIG) is formed; it
relies on direct
marketing of
microinsurance
policies to local
community
members
Local operations
managed by NGOs
• Local operations
like collecting and
aggregating the
premiums, training
micro-agents, and
helping to
distribute benefits
looked after by the
NGO; this saves
administrative
costs for Tata-AIG

INSURANCE
Robust growth in micro-insurance expected
Number of policies Premium – First Year (FYP) and Renewals (RYP)
(USD Million)
211.89 231.95 268.58
242.81
156.22
76.33 55.4 48.76
110.73
268.64
347.82
457.99
581.55 573.97
405.13
313.53 300.22
265.54
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
First Year Premium Renewal Premium
113524.9
156831.6 176842.5179329
149897.7 119904.7
107896.5
97490.7
962996
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16

Gross Direct Premium (USD million)
Source: IRDA, Company website,
New India Assurance Annual Report, A.M. Best Europe Ltd,
Alfred Magilton Best Company Limited
New India Assurance, a wholly owned subsidiary of
Government of India, is the largest non-life insurance
company in India with a market share of 15.74 per cent in
FY16 in the non-life insurance segment
It is the largest non-life insurer in Afro-Asia, excluding Japan
New India Assurance has been selected as the Best General
Insurance Company by IBN Lokmat Channel in association
with Maharashtra Chamber of Commerce, Industry &
Agriculture (MACCIA)
The company has overseas presence in 22 countries: Japan,
UK, Middle East, Fiji and Australia
It has been rated as "A-" (Excellent) for six consecutive years,
indicating its excellent risk-adjusted capitalisation, prospective
improvement in underwriting performance and leading
business profile in the direct insurance market in India
Gross Direct Premium in the country increased from
USD1,193.94 million in FY09 to USD2,314.31 million in FY16,
growing at a CAGR of 9.92 per cent over FY09-16
SUCCESS OF NEW INDIA ASSURANCE
INSURANCE
CAGR: 9.92%
1193.94 1274.25
1555.71
1822.28 1848.27 1914.41
2017.87
2314.31

Source: ICICI Lombard Annual Report, IRDA, Company website, TechSci Research
ICICI Lombard GIC Ltd is a 74:26 joint venture between ICICI Bank Limited, India’s second largest bank, and Fairfax Financial
Holdings Limited, a Canada-based diversified financial services company
It has a market share of 8.39 per cent in the non-life insurance sector in FY16
As of FY16, ICICI Lombard GIC had 257 pan India branches with an employee strength of 7,954
Company’s Gross Direct Premium increased from USD812.5 million in FY09 to USD1,269.1 million in FY16 at a CAGR of 6.58 per
cent over FY09-16
Gross Written Premium (USD million) Number of policies issued (million)
SUCCESS OF ICICI LOMBARD GIC
INSURANCE
CAGR: 21.68%
CAGR: 6.58%
812.5
723.6
966.4
1143.1 1182 1183.5 1146.9
1269.1
4
4.5
5.6
7.6
9.2
11.2
13.8
15.8

5151MAY 2017
INDUSTRY ASSOCIATIONS
Insurance Regulatory and Development Authority (IRDA)
3rd Floor, Parisrama Bhavan, Basheer Bagh, Hyderabad–500 004
Phone: 91-040-23381100
Fax: 91-040-66823334
E-mail: irda@irda.gov.in
Life Insurance Council
4th Floor, Jeevan Seva Annexe Bldg. S. V. Road, Santacruz (W),
Mumbai–400054
Phone: 91-22-26103303, 26103306
E-mail: ninad.narwilkar@lifeinscouncil.org
General Insurance Council
5th Floor, Royal Insurance Building, 14, Jamshedji TATA Road, Churchgate,
Mumbai–400020
Phone: 91-22-22817511, 22817512
Fax: 91-22-22817515
E-mail: gicouncil@gicouncil.in
INSURANCE

5252MAY 2017
GLOSSARY … (1/2)
CAGR: Compound Annual Growth Rate
IRDA: Insurance Regulatory and Development Authority
IPO: Initial Public Offering
FDI: Foreign Direct Investment
LIC: Life Insurance Corporation of India
GIC: General Insurance Corporation of India
NBFC: Non-Banking Financial Company
NGO: Non-Governmental Organisation
RSBY: Rashtriya Swasthya Bima Yojana
PFRDA: Pension Fund Regulatory and Development Authority
GDP: Gross Domestic Product
ESIC: Employees State Insurance Corporation
INSURANCE

5353MAY 2017
GLOSSARY … (2/2)
FY: Indian Financial Year (April to March)
So, FY12 implies April 2011 to March 2012
GOI: Government of India
INR: Indian Rupee
USD: US Dollar
Where applicable, numbers have been rounded off to the nearest whole number
INSURANCE

5454MAY 2017
Exchange rates (Fiscal Year)
EXCHANGE RATES
Exchange rates (Calendar Year)
INSURANCE
Year INR equivalent of one USD
2004–05 44.81
2005–06 44.14
2006–07 45.14
2007–08 40.27
2008–09 46.14
2009–10 47.42
2010–11 45.62
2011–12 46.88
2012–13 54.31
2013–14 60.28
2014-15 61.06
2015-16 65.46
2016-2017E 66.95
Source: Reserve bank of India,
Average for the year
Year INR equivalent of one USD
2005 43.98
2006 45.18
2007 41.34
2008 43.62
2009 48.42
2010 45.72
2011 46.85
2012 53.46
2013 58.44
2014 61.03
2015 64.15
2016 (Expected) 67.22

5555MAY 2017
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INSURANCE

Insurance Sector Report May 2017

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