Integrate loc tc_lavacon2011_kbh

Pulling Localization Upstream

Katherine (Kit) Brown-Hoekstra
16 November 2011

Introductions

16 November 2011 (c) 2011 Comgenesis, LLC 2

Introductions

From http://www.flickr.com/photos/42742849@N00/3150620989/sizes/m/in/photostream


Agenda

 Reasons for Integration
 Definitions
 Levels of Globalization
 Technical Communication Process
 Localization Process
 Process Integration
 Potential Problems
 Return on Investment


Reasons for Integrating

 Faster time to market
 Increased global customer
satisfaction
 Decreased localization costs
 Improved efficiency
 Improved quality
 Rapidly changing global market

Number of Native Speakers*

1. Chinese: 1.2 billion
2. Spanish: 329 million

3. English: 328 million

4. Arabic: 221 million

10. German: 90.3 million

16. French: 67.8 million

*As of 2009, from Ethnologue.com
http://www.ethnologue.com/ethno_docs/distribution.asp?by=size


Ratio Non-Native to Native
Speakers


94

% of Population

415 6,909
Number of Living Languages


Top 10 Languages on the Web


Cost/Benefit Analysis

Cost

Benefit


Globalization

The process of aligning the product design,
marketing, packaging, and support
materials with a global product strategy.

The focus is typically at the organizational
level, and is strategic


Internationalization (I18N)

The process of creating a flexible system architecture
and processes for the product and documentation so
that they can be easily customized to meet the needs
of a specific locale. Generally focuses on the
technical side of globalization.

The key idea is that this process is accomplished
in the source.


Levels of Globalization/I18N

 Organization
 Process
 Product
 Documentation


Process

 Ensure CMS workflow and tool set support localization

 Consider localization requirements at every stage of development

 Build strong QA and editing guidelines/processes

 Close the feedback loop with localization

 Develop and enforce effective change control

 Establish International usability testing and market research

 Integrate In-country review process w/ product cycle


Technical Communication
Process

Content and
Product Design Writing/Editing
Team Review

Design Doc
Template & Review Terminology
Other Research Management
Style Guide
Development Revise

Usability
Testing
Information
Architecture QA
Development

Project Final
Post-Mortem Approval
Deliverables


Content Management

Courtesy of Author-it Software Corporation


Content Management (cont)

Courtesy of Author-it Software Corporation


Project Kick-off File Prep
Meeting & Analysis Translation

QA

In-Country Review DTP/Engineering

Project DTP QA/Testing
Final Deliverables
Post-Mortem


Tech Comm Process with I18N
& L10N Integrated

Info Arch/Template
Content and Writing/Editing
Product Design Team Review

Terminology
Revise
Management
Pseudo-
Translation Pre-Translation

QA

Internationalization

Localization
Proj. Mgmt Localization Approval


Process Comparison
Technical Communication Localization
o Creative o Transcreation to fit cultural
o Developmental expectations
o Fuzzy Parameters o Transference
o Iterative o Clear parameters
o Distillation of technical data into o More Linear
usable information o Tasks performed by different
o Multiple responsibilities (project specialists (translation, QA, project
management, research, templates, management, desktop publishing,
style guides, writing, editing, engineering)
graphics, testing, etc.) o Constant deadline pressure
o Frequent deadline pressure o Often pushed to the end of a project
o Often receives last-minute
additions/changes


Harnessing the Power
of CMS to Integrate Processes
 Pull localization upstream
 Structure workflow
 Modularize and structure content
 Edit for internationalization
 Write once, publish many times
 Separate content from format
 Establish terminology management
 Maximize re-use
 Enforce consistency
 Reduce desktop publishing/engineering
costs

Potential Problem Areas
 Needs analysis
 Content analysis
 Editing and change management
 Metadata and attribute management
 Tool selection
 Style guide
 Terminology consistency
 Workflow

Return on Investment
Reuse

Courtesy of Mark Lewis, from DITA 101, a Rockley Group publication.



CMS Workflow
 Improved localization project
management
 Improved content throughput

 Faster time to market

 Reduced localization costs (20% or
more)



Automated Formatting
 Reduced cost of DTP per language
of 80% or more
 Improved consistency across
languages
 Improved focus on content quality


Contact Information

Kit Brown-Hoekstra
Comgenesis, LLC
Phone: +1 720.542.3075
Email: kit.brown@comgenesis.com
Twitter: @kitcomgenesis


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