Intelligent use of social media Plymouth Chamber 12.08
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This document discusses how a partnership called Connecting Devon and Somerset is working to expand broadband access in rural areas of those counties. It provides updates on their progress, including that over 100,000 homes and businesses now have fiber broadband access as a result of the project installing over 78,000 km of fiber. It also discusses support programs to help businesses and communities make the most of the new broadband access.
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Intelligent use of social media Plymouth Chamber 12.08
- 1. Where can social media be most effective in your business? Nina Goodwin @GUTS_SW @Cosmic_UK
- 2. Connecting Devon and Somerset • A ground breaking partnership encompassing 6 LA areas to deliver improved and superfast broadband to rural areas • Improved broadband (>2mbps) to every business and community across Devon and Somerset by 2016 • Faster broadband (>24mbps) to at least 90% of the area by 2016 • Without this project 700,000 residents and 26,000 businesses, with a combined turnover of £9 billion, have no certainty of receiving improved or superfast broadband from a commercial rollout
- 3. Update – March 2015 • More than 100,000 homes and businesses in the two counties now have access to fibre broadband as a result of the CDS • Almost 90% of those can access speeds in excess of 24mbps
- 4. • Engineers have installed more than 78,000 km of underground optical fibres • 456 new fibre broadband cabinets are now ‘live’ • A further 224 fibre cabinets have been installed and are waiting for final works to be completed
- 5. March • The latest locations where new cabinets have gone ‘live’ since the beginning of the New Year include; • Wells, Yatton, Winscombe, Wrington, Minehead, Chard and Crewkerne • Stoke Canon, Holsworthy, Chudleigh, Christow, Croyde West Monkton, Bratton Clovelly, West Coker, Churchill and Hartland. • Another 3,888 businesses and households in North Somerset now have access to faster, more reliable broadband.
- 7. Phase 1 - coverage
- 8. How do I know when superfast is coming? connectingdevonandsomerset.co.uk/where-and-when/
- 9. What is Get up to speed? • Fully funded business and community support alongside roll-out of superfast broadband • Helping to ensure we all make the most out of the superfast broadband • Delivered by Cosmic Peninsula Consortium
- 10. What are we doing? • Free sessions • Showcase new technologies • Hands-on Workshops – tablets, smart phones, internet beginners • Gadget shows • Seminars • Briefings • Taster sessions • Signposting to other services
- 11. Sessions Planned
- 12. What can you do to help? • Host a session in work, in your community, in your Association? • Support the message – Become a champion – Distribute leaflets in your area – Distribute leaflets from work • Any other ideas? [email protected]
- 17. Listen Google Alerts Twitter Feedly Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social media engagement ladder Less time More time
- 18. Listening
- 19. Listening Use Social media as a highly effective listening device • Colleagues/staff • Journalists • Peers • Competitors • Influencers
- 21. Listen in on Hashtag conversations Industry specific • #manufacturing • #3dprinting • #CAD • #engineering Geographic specific • #plymouth • #bristol Campaign specific • #iotchat Media specific • #journorequest • #prrequest • List of Clients?
- 22. Listening in LinkedIn? • Connect with all contacts • Follow their activity • Comment, like, share • Join Groups, listen to conversations
- 23. Hootsuite
- 24. • Listen for opportunities to converse and support future clients • What’s the best way to…? • How do I …?
- 25. Search
- 26. Advanced Search
- 27. Hootsuite
- 28. Tweetdeck
- 29. Sharing • Many ways – you sharing stuff; • You share they share; good content that others will share ideally influencers……
- 32. Content creation
- 34. What is content marketing? • Images • Archived content • Infographics • Video • Blogs • Explainers • Web pages • PDF downloadable content • Content for Syndication • Podcasts
- 35. Adapted from ‘Media Cloverleaf’ by Richard Edelman ‘Content first' strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, Editorial, photos COPE Create Once Post Everywhere
- 36. Become a storyteller Make it visual, engaging, emotional Visual content
- 37. Canva.com
- 38. Design your own content
- 39. Picmonkey.com
- 40. WordSwag ‘Brands that stand out have a strong, consistent visual identity’ • Ensure you have consistent branding, font, colours, style, filters and tone
- 41. http://www.youtube.com/watch?v=HXNfDO-hGF0 More video please • Video first? • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials • 1 in 3 Millennials watch online material and virtually no broadcast TV
- 42. Customer support Creating video content for customer retention & staff engagement and training: Sony Xperia have created a YouTube channel of all their support and advice guides.
- 43. Tailor content to your customers
- 44. Meformers vs Informers Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. Informers had more 2x followers of meformers. Sharing information is better for your follower count than sharing about yourself.
- 45. Rise of the internet star Research and use Influencers 1,784,296 subscribers on YouTube 6.6 m subscribers
- 47. Internet stars are everyday people… • Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact.
- 48. Influencer in LinkedIn? • Follow influencer • Connect with influencer • Look for groups they are active in • Join those groups • Comment and add value
- 49. How do you find influencers? • Huffington Post 99 • The Guardian 99 • Accuweather 63 • BBC Radio1 94 • BBC News 83 • BBC Weather 70 • BBC Breakfast 79
- 50. Klout Expertise Want to make better decisions and create better trust when deciding who to follow? Do you want to engage with the right influencers on social media?
- 53. Plan your content • 70/20/10 • 70% planned campaigns • 20% near future • 10% Real time
- 56. Audit your real estate • Audit your reputation – First Name Surname (if unique) – First name Surname, Location – First name, surname, Business – Business name • Develop more content – Include more web pages about you – Upload more photos, title your name – Blog about you and your business – Include history of the business
- 57. Thought leadership • Blogging • Guest blogging • PR articles • Video interviews • Commissioners • Funders • GPs, referral routes • Friends/carers
- 58. Become an expert • Create a blog • Use LinkedIn Groups • Publish your opinion • Develop ideas and future trends
- 60. Use content to align your brand • Improve brand penetration – New age, audience – Different audience • Help them to understand your story…
- 61. • Mulberry – ‘hand crafted in Britain’ brand • Commissioned a series of focusses on similar brands • Wedgewood • Aston Martin • Mackintosh • Saying – ‘we are like these brands’ #mulberryteacup
- 64. Rise of the Humans • Ability to humanise your brand • This will be the single-most important factor in social media success in 2015
- 65. Questions?
Editor's Notes
- #3: LA = Local Authorities
- #8: Phase 1 roll out
- #11: Get into the Cloud CRM systems Intro to Social media Advanced social media Emarketing Future of digital business
- #39: What is Canva? – Canva allows you to create social media graphics, design presentations, cover pictures and more. You can use the images, and templates that they have or you can upload your own. We wrote about Canva back in January 2015 you might want to read about it there – Canva the free design tool Canva are now rolling out – Canva for work, a paid version – which will have more options – such as re-sizing your created images, which you cannot to do on the free version and much more – which I am excited to try.