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Internet Marketing Recommendation
- 1. Healthy @ College http://healthyatcollege.blogspot.com Presented by Sarah Ali July 25, 2012
- 2.
- 3. From comScore 70% of Canada is online and leading in engagement
- 4. Canada’s population well-representedacross all: • Ages • Genders • Income categories
- 5. From Nielsen Canada Canadians online: social networks, entertainment, portals
- 6. What is theblog all about?
- 8. • Health tipsfor college students • Balance school, work, family, social life - busy • Lots of health information on Internet – but none aimed at student lifestyle • Tailor health tips to be simple + convenient
- 9. 21 year old student Works part-time at Tim Hortons Babysits nephew two nights a week Social & outgoing – loves going out shopping, to the movies, etc. On-the-go and busy Wants to be healthier but has little time Uses Internet for entertainment, info, connecting with friends & Sarah the college brands student
- 10. Vitamin D Deficiency? African Mango Complete Top 5 Foods to Avoid at Tim Hortons 5 Healthiest Foods to Eat at Tim Hortons Favourite Ways to Eat Vegetables
- 11. 3 Best Potato Chip Replacements Simple Tips for Eating Out Healthy Snacks: How to Choose a Nutritious Granola Bar The Best (And Easiest) Superfoods for Weight Loss Top 5 Reasons Why Chocolate is Good for You
- 18. How did theblog perform? What actions are recommended?
- 19. Blog metrics: Blog metrics: Traffic & Stickiness Key Metrics - May 28 – June 11, 2012 June 12 – June 25, 2012
- 20. Blog metrics: Blog metrics: Traffic & Stickiness Key Metrics - June 25 – July 9, 2012 July 10 – July 22, 2012
- 21. Todrive visits,update social media • Update social media frequently New content = increased stickiness, lowered bounce rate • Post new blog content frequently
- 22. Make connections to get traffic • Be active in communities and other blogs • Find affiliates Focus on avenues that get best results • Twitter, communities
- 23. Monthly 3-Month
- 24. Monthly 3-Month
- 25. The moretweets, the better • Tweet a few times every few hours To gain followers, follow others • Continuously find new users to follow
- 26. Shocking headlines grab attention • Phrase every tweet to grab attention Tweeting others’ content is a must • Retweet interesting tweets & aggregate content from around the web
- 27. Activityneeded by company and followers • Encourage posting & sharing on page Ask questions Ask for ideas Hold contests Trivia
- 28. Facebook page requires dedicated following • Increase number of followers Easierto develop for those active on Facebook • Develop a personal Facebook network
- 29. Bestused byvideo creators • Create and post videos relevant to blog posts Videoscan make blog posts more interesting • Share videos related to blog topics in posts
- 30. Aggregation useful when hard to find quality videos • For my topic, lots of easily searchable info on reputable channels • If not, make playlists for user as an aggregator
- 32. Comments, likes, repins are highly visible • Like, repin & comment to be seen Extremelyactive – a sea of content • Be active every few hours to be seen
- 33. To gainfollowers, follow others • Follow relevant pinners & boards When a pin is repinned, original pinner is shown • Post original pins to increase visibility
- 34. How can Imarket online successfully?
- 35. Blogcan standalone Research needs of – posts are archived & target market more searchable Get more personal Createmore exclusive, original content Promote more heavily online
- 36. Title Images • Keywords • Adds them to Google • 70 – 120 characters Images Labels • Relate to keywords • Index Links • Create links within site • Outbound, inbound, internal
- 37. Body • Keywords in body • 250-1000 words • Keywords 2-4 times, max 5% density • Keywords in first sentence • Keywords in last paragraph
- 39. Top 10 sites: • Yahoo! Health • SELF Magazine • Everyday Health • Women’s Health • Cosmopolitan • Allure • Elle • Jezebel • Perez Hilton • Rate My Professors
- 40. Monthlyblog themes Twitter on broad topics • Focus on tweeting • ie. superfoods, theme-related content snacking • Tie in with newsletter Youtube • Make a playlist of Facebook relevant videos • Post content on theme • Ask questions Pinterest • Encourage sharing • Create board for theme
- 41. Useful updates, exclusiveinfo, calls to action – provide reasons to subscribe
- 42. Use pitchengine.com torelease press releases to spread around web
- 43. Use keywords &tags, integrate content, make it concise, fun to read
- 44. Applies to blog for any convenient, healthy packaged foods, snacks, restaurants, etc. • Niche market Requires building a large readership Join affiliate networks Sponsored reviews/contests
- 45. Create a widgetto make blog easy to follow – on-the-go & busy target market
- 46. Create a mobileversion of blog for accessibility anywhere
- 47. • Online marketing extremely powerful • Know & cater to your target market • Become an expert – content is king • Drive traffic – social media, SEO, ads, affiliates, PR • Measure metrics & statistics and learn from them
- 48. “If the webis indeed a place, it is starting to look less like a library, and more like a river.” - Peter Da Vanzo (SEO expert & creator of searchengineblog.com)