INTRODUCTION
TO DIGITAL
MARKETING
Digital marketing is the future.
Sree Media Academy - Contact - 9848803536/9502662887
WHY ARE WE HERE?
INTRO
What is Digital
Marketing?
01
IMPORTANCE
How Digital Marketing
can help you?
04
DIFFERENCE
Difference between
Traditional & Digital
Marketing
02
TYPES
Components of Digital
Marketing
05
EVOLUTION
Evolution of Digital
Marketing
03
SCOPE
What does a Digital
Marketer do?
06
Sree Media Academy - Contact - 9848803536/9502662887
ABOUT ME
Sree Thirumala Gaddam
Digital Marketing consultant and trainer Trained
800+ Students from last 5 years
8+ Years Experience in Digital Marketing
Founder of Sree Media Agency
Ex. CFO of I-digital training & business
solutions(Vijayawada)
Sree Media Academy - Contact - 9848803536/9502662887
MARKETING
MANUFACTURING
MARKET
RESEARCH
TARGETING
AUDIENCE
DELIVERY
The action or business of promoting and selling products or services, including
market research and advertising is called marketing.
Sree Media Academy - Contact - 9848803536/9502662887
What is Digital
Marketing?
Digital marketing is the use of the Internet,
mobile devices, social media, search
engines, and other channels to reach
consumers. Some marketing experts
consider digital marketing to be an entirely
new endeavor that requires a new way of
approaching customers and new ways of
understanding how customers behave
compared to traditional marketing.
Sree Media Academy - Contact - 9848803536/9502662887
Traditional
Marketing
Uses the traditional media like News
papers, magazines, handouts, and business
promotions.
Sree Media Academy - Contact - 9848803536/9502662887
Digital
Marketing
Uses digital media such as search
engines,websites, YouTube videos, and
social media.
Sree Media Academy - Contact - 9848803536/9502662887
MAIN DIFFERENCE
● Outbound Marketing
● Static ( Campaigns)
● No Real Time analytics
● High Budget
● Inbound Marketing
● Dynamic ( Campaigns)
● Real time Analytics
● Low Budget
Sree Media Academy - Contact - 9848803536/9502662887
Evolution Of Digital Marketing
The term digital marketing was introduced
First Clickable web-banner went live.
Google went live.
Gmail launched & Facebook went
live.
More technologies evolved.
Sree Media Academy - Contact - 9848803536/9502662887
How Digital Marketing Can Help You?
PROMOTE YOUR OWN BRAND
ESTABLISH YOUR BRANDS
REPUTATION
YOU CAN REACH OUT TO YOUR
CUSTOMERS
BETTER ROI
COST-EFFECTIVE AND FASTER HAS HIGHER REVENUES
Sree Media Academy - Contact - 9848803536/9502662887
Components of Digital Marketing
Search Engine
Optimization
Social Media
Optimization
Affiliate
Marketing
Email Marketing
Pay-Per Click
DIGITAL
MARKETING
Sree Media Academy - Contact - 9848803536/9502662887
Content Marketing
Video Marketing
Scope
● Freelancer
● Full Time Job / Part Time Job
● Own Business
● Entrepreneur
● Earn Money online (Blog, Vlog or
affiliate marketing)
● Minimum salary start in India
& Abroad
Sree Media Academy - Contact - 9848803536/9502662887
What does a Digital Marketer can do?
● SEO (Search Engine Optimizer)
● SEM/PPC Specialist
● Social Media Marketing (SMM)
● SMO (Social Media Optimizer)
● Content Writer/Copywriter
● Content Manager
● Website Designer & Graphics Designer
● Digital Marketing Analyst
● Influencer
Sree Media Academy - Contact - 9848803536/9502662887
Minimum Salary Start in India And
Abroad
● The average salary for a Digital Marketing Manager in India is ₹5
lac per annum.
● The average salary for a Digital Marketing Manager is Rupees
8,09,777 per annum in India. This is for a candidate with a 4 – 8 years
range of experience.
● The average salary per annum can vary from Rs 4 lakhs to 7
lakhs.
● Those with 8 years and more experience earn an annual salary
of Rs 15 lakhs plus.
Thank You
If you like our content and want
more videos on Digital
Marketing Course. Do Like,
Comment And Share. Don’t
forget to subscribe our channel.
Sree Media Academy - Contact - 9848803536/9502662887

Intro to digital marketing

  • 1.
    INTRODUCTION TO DIGITAL MARKETING Digital marketingis the future. Sree Media Academy - Contact - 9848803536/9502662887
  • 2.
    WHY ARE WEHERE? INTRO What is Digital Marketing? 01 IMPORTANCE How Digital Marketing can help you? 04 DIFFERENCE Difference between Traditional & Digital Marketing 02 TYPES Components of Digital Marketing 05 EVOLUTION Evolution of Digital Marketing 03 SCOPE What does a Digital Marketer do? 06 Sree Media Academy - Contact - 9848803536/9502662887
  • 3.
    ABOUT ME Sree ThirumalaGaddam Digital Marketing consultant and trainer Trained 800+ Students from last 5 years 8+ Years Experience in Digital Marketing Founder of Sree Media Agency Ex. CFO of I-digital training & business solutions(Vijayawada) Sree Media Academy - Contact - 9848803536/9502662887
  • 4.
    MARKETING MANUFACTURING MARKET RESEARCH TARGETING AUDIENCE DELIVERY The action orbusiness of promoting and selling products or services, including market research and advertising is called marketing. Sree Media Academy - Contact - 9848803536/9502662887
  • 5.
    What is Digital Marketing? Digitalmarketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing. Sree Media Academy - Contact - 9848803536/9502662887
  • 6.
    Traditional Marketing Uses the traditionalmedia like News papers, magazines, handouts, and business promotions. Sree Media Academy - Contact - 9848803536/9502662887
  • 7.
    Digital Marketing Uses digital mediasuch as search engines,websites, YouTube videos, and social media. Sree Media Academy - Contact - 9848803536/9502662887
  • 8.
    MAIN DIFFERENCE ● OutboundMarketing ● Static ( Campaigns) ● No Real Time analytics ● High Budget ● Inbound Marketing ● Dynamic ( Campaigns) ● Real time Analytics ● Low Budget Sree Media Academy - Contact - 9848803536/9502662887
  • 9.
    Evolution Of DigitalMarketing The term digital marketing was introduced First Clickable web-banner went live. Google went live. Gmail launched & Facebook went live. More technologies evolved. Sree Media Academy - Contact - 9848803536/9502662887
  • 10.
    How Digital MarketingCan Help You? PROMOTE YOUR OWN BRAND ESTABLISH YOUR BRANDS REPUTATION YOU CAN REACH OUT TO YOUR CUSTOMERS BETTER ROI COST-EFFECTIVE AND FASTER HAS HIGHER REVENUES Sree Media Academy - Contact - 9848803536/9502662887
  • 11.
    Components of DigitalMarketing Search Engine Optimization Social Media Optimization Affiliate Marketing Email Marketing Pay-Per Click DIGITAL MARKETING Sree Media Academy - Contact - 9848803536/9502662887 Content Marketing Video Marketing
  • 12.
    Scope ● Freelancer ● FullTime Job / Part Time Job ● Own Business ● Entrepreneur ● Earn Money online (Blog, Vlog or affiliate marketing) ● Minimum salary start in India & Abroad Sree Media Academy - Contact - 9848803536/9502662887
  • 13.
    What does aDigital Marketer can do? ● SEO (Search Engine Optimizer) ● SEM/PPC Specialist ● Social Media Marketing (SMM) ● SMO (Social Media Optimizer) ● Content Writer/Copywriter ● Content Manager ● Website Designer & Graphics Designer ● Digital Marketing Analyst ● Influencer Sree Media Academy - Contact - 9848803536/9502662887
  • 14.
    Minimum Salary Startin India And Abroad ● The average salary for a Digital Marketing Manager in India is ₹5 lac per annum. ● The average salary for a Digital Marketing Manager is Rupees 8,09,777 per annum in India. This is for a candidate with a 4 – 8 years range of experience. ● The average salary per annum can vary from Rs 4 lakhs to 7 lakhs. ● Those with 8 years and more experience earn an annual salary of Rs 15 lakhs plus.
  • 15.
    Thank You If youlike our content and want more videos on Digital Marketing Course. Do Like, Comment And Share. Don’t forget to subscribe our channel. Sree Media Academy - Contact - 9848803536/9502662887