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Intro To Emotion Design- Pleasurability and Emotional Design- Experience Dynamics Web Seminar
1. The document discusses emotion design and its importance in user experience. It outlines how incorporating emotions can improve user satisfaction, perception of quality, and bonding with products. 2. Key aspects of emotion design include identifying pleasurability or "joy of use" and measuring emotional responses. Emotion design focuses on evoking positive emotions while usability focuses more on functionality. 3. Tools like PrEmo and LEMtool can help quantify the impact of emotions on websites and applications by measuring non-verbal responses. Designing for emotions can enhance credibility, ease of use, and performance perceptions.
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Overview of Emotion Design and its importance in user experience, agenda includes emotional impacts and usability.
Explains why designing for user emotions is critical in the competitive market with emphasis on emotional engagement.
Identifies 'joy of use' as a metric, highlighting factors contributing to pleasurable user experiences.
Shift from product quality to experiential design demonstrated by examples like 'Flashbag' and 'Clocky'.
Analysis of how emotion design enhances user engagement, trust, and satisfaction in web applications.
Lists 10 rules for improving interaction design focusing on experience, enjoyment, and expressiveness.
Contrasts usability and emotion design, emphasizing emotional responses as vital to user experience.
Discusses methods to quantify emotional responses in design using tools like PrEmo and LEMtool.
Final acknowledgment and company information about Experience Dynamics and the services offered.
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Intro To Emotion Design- Pleasurability and Emotional Design- Experience Dynamics Web Seminar
- 1. Intro. to EmotionDesign An Experience Dynamics training WEB SEMINAR With Frank Spillers, MS
- 2. About Your SpeakerFrank Spillers Masters Cognitive Science 10 years User Centered Design experience Founder, Experience Dynamics- leading Usability Design Research firm
- 3. Agenda Howdoes emotion factor into user experience? What is the impact of emotion on product user experience? How can websites and web applications benefit from the latest insights in emotion design? Is emotion a separate metric or related to usability? How are emotional responses best measured? Why design for user emotions? Identifying pleasurability- the “joy of use” metric What do we know about user emotion and product interaction? How does usability differ from emotion design? Quantifying the impact of emotion with products; on the web; with web applications.
- 4. Why design foruser emotions?
- 5. What is emotiondesign? Focus on function in design is NOT enough Neuroscience breakthroughs point to emotion Designing to evoke and utilize emotions A competitive differentiator (in the iphone age)
- 6. Identifying Pleasurability Product generates good feelings Product sustains good feelings Product puts a smile on users face Product is fun to use, delightful, exciting Product feels good, works well, joy to own Interface ‘friction’ is minimal
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- 8. 2. Identifying pleasurability-the “joy of use” metric
- 9. Physio Psycho SocioIdeo Grasp, grip, fit, texture etc. Cognitive needs, emotional appraisal Values, tastes, aspirations Social status, identity 4 pleasure areas
- 10. From Quality toExperience Service-oriented design
- 11. “ Flashbag” “Clocky”
- 12. 3. What dowe know about user emotion and product interaction?
- 13. How Emotion Designworks For Websites, portals, Intranets. Software, Web applications. Embedded or mobile devices, hardware products. -Perception of credibility -Trust -Perception of security -Overall perceived ease of use Google “What is Emotion Design?” -Improved user satisfaction -Perceived software quality -Subjective judgment or product "appealingness" (hedonic quality) -Deep attachment or bonding with the product -Perception of improved performance (attractive things work better) -Perception of pleasure
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- 15. 10 Rules toAugment Fun and Beauty in Interaction Design 1. Don’t think products, think experiences. Provide a context for the experience to unfold. 2. Don’t think beauty in appearance, think beauty in interaction. Aesthetics should guide the interaction, not be separated from usage . 3. Don’t think ease of use, think enjoyment of the experience. Problem-solving can be made enjoyable. 4. Don’t think buttons, think rich actions. Choose interactions that support the broader goal, not just the standard design element. 5. Don’t think labels, think expressiveness and identity. Instead of labeling icons and controls, design them to stand out or call screaming attention to the task. 6. Metaphor sucks. Choose unique identity over relying on tired and unreliable metaphors. 7. Don’t hide, don’t represent. Show. Choose transparency instead of hiding processes and describing what the user can’t see. 8. Don’t think affordances, think irresistibles. Beauty can evoke interaction, not just a functional clue or “affordance”. 9. Hit me, touch me, and I know how you feel . Study the rich actions surrounding a products use and design to those emotions. 10. Don’t think thinking, just do doing. Get hands on with the design early on. Keep visual representations in step with cognitive guidelines and requirements. Source: Overbeeke et. al. “Let’s Make things Engaging” in Funology (book)
- 16. 4. How doesusability differ from emotion design?
- 17. What’s the difference?Usability Focus on functional use Ease of use Logic breaking points Errors and failure modes Emotion is un-reliable Emotion Design Focus on emotional response ‘ Joy of use’ Repulsion, falling out of synch Delight and pleasure modes Emotion as integral to usability
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- 19. 5. Quantifying theimpact of emotion with products; on the web; with web applications.
- 20. Measuring Emotion Emotionis not processed in the left brain For adequate measurement you need to measure with non-verbal scales PrEmo is the only proven and practical tool for measuring product emotion LEMtool is a new tool for measuring web based emotions based on PrEmo framework
- 21. LEM Tool (LayeredEmotion Measurement) Used by permission from the Susa Group.
- 22. Used by permissionfrom the Susa Group. PrEmo Tool
- 23. 10 Emotion HeuristicsEva de Lera and Muriel Garreta-Domingo- Google: “Ten emotion heuristics”
- 24. thank you! Frank Spillers, MS [email_address] 1-800-978-9183 x100 www.experiencedynamics.com
- 25. About Experience Dynamics: Experience Dynamics is a professional usability design research firm. Through its User Centered Design services, Experience Dynamics assists organizations with removing the frustration and confusion that plagues most website and software development projects. Companies benefiting from Experience Dynamics actionable usability recommendations include AutoNation, IBM, Hewlett Packard, Intel, Verizon, Microsoft, Four Seasons, Washington Mutual, Bank One, Target, Land Rover, Providence Health System and KeyBank. About Experience Dynamics web seminars: Experience Dynamics offers a recurring set of usability web seminars on hot usability topics. The web seminars provide an overview and quick review of key issues and opportunities related to best practices in usability research. The seminars are presented by Frank Spillers, MS, a recognized expert in the field of usability engineering and user experience design. Experience Dynamics seminars are complimentary and are attended by companies including Intel, Citigroup, KeyBank, The Hartford, Fujitsu, Intuit, EMC Corp, Chase, US Bank, Apple, Amazon.com, Business Objects, Mentor Graphics, GM, Toyota and others.