E-Commerce Success is a Balancing Act. Ensure Success with ClustrixDB.
0 likes414 views
ClustrixDB is a purpose-built database designed to enhance e-commerce performance by efficiently handling traffic spikes and ensuring no downtime during peak sales. It has been adopted by various e-commerce leaders who experienced significant sales growth and eliminated previous database issues. The solution offers real-time data analysis, scalability, and the ability to manage unpredictable demand, positioning businesses for revenue growth.
E-Commerce Success is a Balancing Act. Ensure Success with ClustrixDB.
- 1. © 2014 CLUSTRIX E-Commerce Success is a Balancing Act. Ensure Success with ClustrixDB Dave Anselmi Director of Product Management Follow us @Clustrix #EcommerceDatabase
- 2. Agenda • Who is Clustrix? • ClustrixDB: Purpose-Built for E-Commerce – Current E-Commerce Journey – E-Commerce Journey with ClustrixDB • Peak Site Performance at Peak Sales Times • Cutting-Edge Capabilities to Capture More Business • Ready for Revenue Growth • Q&A E-Commerce Success is a Balancing Act.2 #EcommerceDatabase
- 3. Software launched San Francisco San Jose Seattle New York London Company Offices Worldwide 1 Trillion+ transactions per month 100s of installations worldwide Clustrix founded Mission-critical production deployments 20142008 2010 2013 E-Commerce Success is a Balancing Act.3 #EcommerceDatabase
- 4. ClustrixDB Overview Today’s E-Commerce Database • Readily handles e-commerce growth • Easy accommodates traffic spikes • Meets no-downtime demands • Supports on-the-fly updates • Enables live e-commerce reporting • Integrates with e-commerce stack • Replaces MySQL with minimal effort E-Commerce Success is a Balancing Act.4 #EcommerceDatabase
- 5. E-commerce leaders across retail, travel, digital services, and social commerce rely on ClustrixDB Customers E-Commerce Success is a Balancing Act.5 #EcommerceDatabase
- 6. E-Retailer Takes 600% Sales Spike in Stride “Three years ago, Black Friday was horrible. We wasted money having database issues. With Clustrix, those issues are gone.” Challenge ClustrixDB • Second-fastest growth rate in Internet Retailer Top 500 • Loads spike 20X or more during holidays • Hours-long downtime incidents, with $20K-$60K in lost revenue per hour • Flexed up and down to handle 600% Cyber Monday sales spike with no downtime • Real-time catalog updates during flash sales • Live reporting and analytics on e-commerce business Keith Bussey VP Technology E-Commerce Success is a Balancing Act.6 #EcommerceDatabase
- 7. ClustrixDB: Purpose-Built for E-Commerce E-Commerce Success is a Balancing Act.7 #EcommerceDatabase
- 8. Current E-Commerce JourneySCALE T I M E Site Too Slow Lost Customers Hit the wall LAMP stack AWS, Azure, RAX, GCE, etc Private Cloud E-Commerce Success is a Balancing Act.8 #EcommerceDatabase
- 9. Current E-Commerce JourneySCALE T I M E Site Too Slow Lost Customers Site Too Slow Lost Customers Hit the wall Hit the wall (again) LAMP stack AWS, Azure, RAX, GCE, etc Private Cloud Migrate to bigger MySQL machine E-Commerce Success is a Balancing Act.9 #EcommerceDatabase
- 10. Repeat L Current E-Commerce JourneySCALE T I M E Site Too Slow Lost Customers Site Too Slow Lost Customers Site Too Slow Lost Customers Hit the wall Hit the wall (again) Hit the wall (again) LAMP stack AWS, Azure, RAX, GCE, etc Private Cloud Migrate to bigger MySQL machine • DB Sharding & add more hardware & DBAs • Refactor Code/ Hardwired App • Replatform (new Database, new code) • NoSQL + Lose ACID Compliance => Higher TCO => Higher Risk => Lost Revenue E-Commerce Success is a Balancing Act.10 #EcommerceDatabase
- 11. Solution: A Database Purpose-Built for E-Commerce Scaling Up Sharding Replatforming Scaling OUT E-Commerce Success is a Balancing Act.11 #EcommerceDatabase
- 12. E-Commerce Journey with ClustrixDB Private cloud E-Commerce Success is a Balancing Act.12 #EcommerceDatabase
- 13. Serve fast-growing mobile and social channels Business Advantages Ready for Revenue Growth Peak Performance at Peak Times Capture More Business Scale effortlessly with sales success Avoid lost revenue during traffic spikes Readily manage unpredictable demand Analyze and act on real-time sales data Better orchestrate omni-channel shopping E-Commerce Success is a Balancing Act.13 #EcommerceDatabase
- 14. Peak Site Performance at Peak Sales Times High-scale Revenue • Linear growth for server horsepower • Double your servers è Double your users! Real-time Customer Trends • Know what your users are doing right now (not an hour ago) • Double your servers è Twice as many real-time reports Lots of USERS à Lots of ORDERS à Lots of SKUs à Database is FINE E-Commerce Success is a Balancing Act.14 #EcommerceDatabase
- 15. Cutting-Edge Capabilities to Capture More Business E-Commerce Success is a Balancing Act.15 #EcommerceDatabase TRX Engine 50% Total Business Data 1/3 TRX TRX Engine 50% Total Business Data 1/3 TRX TRX Engine 33% Total Business Data 1/4 TRX TRX Engine 33% Total Business Data 1/4 TRX TRX Engine Awaiting Business Data Await- ing TRX TRX Engine 33% Total Business Data 1/4 TRX Production 2-Server Cluster: System Reprotects Automatically Optional: Add New Server Production 3-Server Cluster: Cloud Server Failure 1. 3-Server Cluster continues processing 2. No Customer Downtime! 3. Option to Add New Server 4. New Server Won’t Require Downtime!
- 16. Ready for Revenue Growth E-Commerce Success is a Balancing Act.16 #EcommerceDatabase Transaction Completion Confidence Low IT Staff: Self-managing No worries about crashes Full Value for your Server Dollars • Add servers as demand grows
- 17. Signs It’s Time for ClustrixDB • Capacity planning for a busy shopping season • Gearing up for mobile and social demand • Issues with website slowdowns or outages • Scaling is too costly, complex and time consuming • Database is a single point of failure • Business wants new e-commerce capabilities E-Commerce Success is a Balancing Act.17 #EcommerceDatabase
- 18. Thank You. facebook.com/clustrix ecommerce.clustrix.com @clustrix linkedin.com/clustrix Next Webinar! Why Traditional Databases Fail so Miserably to Scale with E-Commerce Site Growth With Marc Staimer Oct. 30, 2014 E-Commerce Success is a Balancing Act.18 #EcommerceDatabase