Introducing Drupal 9: Everything Marketers Need To Know
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The document discusses the launch of Drupal 9 and its benefits for marketers, emphasizing the platform's capabilities in creating diverse digital experiences. It highlights market trends affecting customer engagement and the importance of CMS tools that are cost-effective, user-friendly, and adaptable. Additionally, it showcases successful case studies of organizations using Drupal, including the city of Boston and NBC Sports, to illustrate its effectiveness and flexibility.
Introducing Drupal 9: Everything Marketers Need To Know
- 1. Introducing Drupal 9: Everything Marketers need to know June 17, 2020
- 2. “ABOUT THE SPEAKERS LYNNE CAPOZZI Chief Marketing Officer, Acquia Moderated by TIM LEHNEN CTO, Drupal Association ERIC WILLIAMSON VP Brand & Digital Marketing, Acquia RYAN PICCHINI Director of Product Marketing, Acquia DRIES BUYTAERT Founder, Project Lead, Drupal CTO, Co-Founder, Acquia MATT WETMORE Digital WebOps, Acquia
- 3. AGENDA What is Drupal? presented by Dries Trends impacting a CMO presented by Lynne How does Drupal 9 help Marketers? presented by Dries Q&A moderated by Tim
- 6. Blogs | Corporate websites Drupal is software used to build digital experiences E-commerce sites | Interactive digital experiences Portals | Forums | Mobile Apps | Intranets Resource directories | Social networking sites
- 7. 1 OUT OF 30sites in the world run on Drupal 35,000+ contributors 45,000+ modules 1.3M+ registered users on drupal.org 1M+ unique visitors per month to drupal.org 100% FREE 3.3% of the web
- 8. Acquia provides a technology platform for delivering digital experiences with Drupal. +
- 11. Fast forward button About 70% of executives said the pandemic is likely to accelerate the pace of their digital transformation. — McKinsey
- 12. MARKET TRENDS Brand loyalty, awareness and customer experience are more important than ever 80%of customers say they would be more loyal to a brand that showed they really understand them and what they were looking for
- 13. MARKET TRENDS Speed and availability have a new normal
- 14. MARKET TRENDS Content needs to be accessible on existing and emerging digital channels
- 15. MARKET TRENDS Scale and governance to accommodate growth
- 16. How does Drupal 9 help marketers?
- 17. CMS CHOICES EXPENSIVE Traditional CMS Tools LIMITED Consumer Site Building Tools CUSTOM Basic Hosting + Custom Development
- 18. EXPENSIVE Traditional CMS Tools (Sitecore, Adobe, etc.) Benefits: ﹣ Enterprise functionality, security and scalability ﹣ Governance Benefits: – Ease of use – Time-to-market – Cost efficient — not reliant on developers LIMITED Consumer Site Building Tools (Wix, Squarespace, etc.) Benefits: – Exactly what you want – Customizable – Connected CUSTOM Basic Hosting + Custom Development (Pantheon, Azure, etc.) Generates a positive ROI Fast, architected to adapt THE BEST OF ALL THREE
- 19. Let’s look at some of the specifics...
- 20. Top benefits For Marketers ✓ SEO benefits ✓ Multilingual ✓ Quickly adopt emerging trends because of the robust community ✓ Integrations (modules list) ✓ Freedom, experiment
- 21. Ease of Use
- 22. KEY DRUPAL 9 FEATURES: New Content Authoring Experience
- 23. KEY DRUPAL 9 FEATURES: Layout Builder
- 24. KEY DRUPAL 9 FEATURES: Richer Media Management
- 25. KEY DRUPAL 9 FEATURES: Multilingual
- 26. Acquia Cohesion is an intuitive, low-code solution for building and editing Drupal sites. It improves how brands design, build, author and enhance their sites.
- 28. UNMATCHED FLEXIBILITY: (Internal: Theme 2) Unmatched Flexibility
- 29. Website At work 10:28am Voice In home 7:09pm Mobile app In store 5:47pm Customers expect connected experiences Alexa, resume Spotify Chatbot At work 10:34am
- 31. KEY DRUPAL 9 FEATURES: Workspaces
- 32. KEY DRUPAL 9 FEATURES: Content Workflows
- 33. Drupal 9 is here and it’s the easiest upgrade in a decade* * from Drupal 8
- 34. Q&A
- 35. ABOUT ACQUIA Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community – giving our customers the freedom to build tomorrow on their terms. THANK YOU Additional Questions? Contact Us: [email protected]
- 36. KEY DRUPAL 9 FEATURES: In-place editing
- 37. KEY DRUPAL 9 FEATURES: Mobile Experience
- 38. EXPENSIVE Traditional CMS Tools (Adobe, etc.) Benefits: ﹣ Enterprise functionality, security and scalability ﹣ Governance Drawbacks: ﹣ Ease of use ﹣ Time-to-market ﹣ Expensive — reliant on developers Benefits: – Ease of use – Time-to-market – Cost efficient — not reliant on developers Drawbacks: – Enterprise functionality, security and scalability – Governance LIMITED Consumer Site Building Tools (Wix, Squarespace, etc.) CUSTOM Basic Hosting + Custom Development (Azure, etc.) Benefits: – Exactly what you want – Customizable – Connected Drawbacks: – Cost and knowledge to maintain and update post launch – Ease-of-use – Speed to market – Adapting to market forces
- 39. MARKET TRENDS Governance is more important than ever
- 40. January 15, 2001 Drupal 1.0 I released the first version of Drupal from my dorm room in Antwerp, Belgium 2006 MTV using Drupal I was mindblown to see MTV using Drupal for their website February 2009 White House on Drupal and We The People petition site June 3, 2020 Drupal 9.0 released 2010 + beyond Major global events and brands on Drupal Largest digital events in history hosted on Drupal, from the Rio Summer Games on NBC Sports, the Mueller report, the Super Bowl, computers inside Tesla cars, MTA signage, and many more! February 2005 First ever DrupalCon 30 developers gathered in Antwerp, Belgium Summer 2003 DeanSpace Howard Dean wanted to revolutionize presidential campaigns and Drupal had the "web 2.0" features they needed The evolution of Drupal
- 43. THE LAST MIGRATION: A predictable path forward Once you’re on Drupal 9 you’ll never “migrate” again
- 44. BEFORE
- 45. NOW
- 46. NOW
- 48. MARKET TRENDS Content is STILL at the heart of brand loyalty, awareness and customer experience
- 51. TO BE UPDATED: MISSION CRITICAL, SINGLE DIGITAL PROPERTY The City of Boston set out to re-imagine the City’s digital front door — Boston.gov — with the goal of building a government website that is beautiful, welcoming, and highly useful. Challenge: The new website aimed to redefine what constituent engagement can and should look like. Solution: Drupal CMS, Acquia Cloud Results: – Migrate more than 20,000 web pages and one million words to the new boston.gov – The website redesign was delivered under budget (less than $1 million) – The new site launched 11 months after the kick-off meeting
- 53. TO BE UPDATED:PORTAL EXAMPLE The Genesis Housing website had been in use for as long as the organization had been in existence, and wasn’t serving the current needs of their diverse customer base. Challenge: Notting Hill Genesis wanted to provide a quick, easy way for residents to report repair requests that would mirror the experience of calling a staff member. Solution: Drupal 8 CMS, Acquia Cloud Results: – The new site was built in less than 11 weeks with Drupal 8 – In the first four months of operation, the new site saw more than 300,000 page views – An estimated 11,467 calls to the contact centre were prevented as a result of the new website – An average of 2,866 user enquiries per month that the website is now able to answer quickly and efficiently – Accessibility compliance with the 2010 Equality Act
- 54. TO BE UPDATED: PORTFOLIO OF DIGITAL PROPERTIES NBC Sports Digital offers fans 24/7 coverage and unparalleled streaming of NBC Sports Group’s extensive collection of sports and programing. In partnership with Acquia and FFW, NBC Sports Digital redesigned NBCSports.com to provide fans with exclusive and unrivaled coverage of NBC Sports Group’s award-winning programming. Challenge: Not only does NBC Sports Digital have to manage dozens of sites across 30,000 sporting events each year, but it also has some of the most trafficked sites in the world. Solution: Acquia Lightning, Acquia Cloud Results: – Guaranteed security, site performance and best-in-class digital experiences, even during heavy traffic spikes – Over the course of the Rio Games, NBC: ● Hosted 3.3 billion total streaming minutes ● Hosted 2.71 billion live streaming minutes