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Introduction for "Online Video for Policy Impact" / Andrew Cohen, Forum One Communications
The document discusses the impact of online video for policy advocacy, highlighting a conference held at the National Press Club in Washington, D.C. on October 29, 2008. It mentions significant viewership numbers, with 10.2 million on TV and 13 million online, as well as the volume of user-generated content and free advertising value. Various types of online video content are mentioned, including interviews, documentaries, and PSAs, emphasizing the role organizations can play in this landscape.
Introduction for "Online Video for Policy Impact" / Andrew Cohen, Forum One Communications
- 1. Web Executive SeminarsOnline Video for Policy Impact National Press Club Washington DC / October 29, 2008 Learn more: www.forumone.com/video
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- 4. Seen on TV?10.2 million on TV
- 5. Seen on TV?10.2 million on TV 13 million online
- 6. What Is MyOrg’s role?
- 7. = 5 BillionClips/Month
- 8. = $46 Millionin Free Ads +
- 9. 3 Revolutions 3Revolutions Creation Dissemination Consumption
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- 13. Many ways towatch
- 14. iTunes B SoWhat?
- 15. User-Contributed Interview DocumentaryPSA Scripted Video Blog
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- 19. Pew’s “Kids AreWaiting”
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- 21. Jeremy Ames EPASam Gregory WITNESS Morgan Jindrich Consumers Union Marci McCoy-Roth Pew Charitable Trusts
- 22. LEARN MORE: www.forumone.com/wes Web Executive Seminars