Introduction of bajaj auto ltd
- 1. Group One Deepak Chaurasia Sandeep Ram Vikas Tiwari Sanket Pore Sujit Verma Dinesh Yadav Carry helmet before you start
- 2. INTRODUCTION OF BAJAJ AUTO LTD Bajaj auto is the world’s 3rd largest manufacturer of the motorcycle and the 2nd largest in India It stands next only to China & Japan in terms of the number of two wheelers producer & the sale of two wheelers respectively. Bajaj auto began trading in imported Vespa scooter in 1948 meanwhile automobile product of India commence production of scooter in the country in the early 50’s On 31st march 2013,its market capitalisation was INR 520 billion (us $ 9.57 billion), making it India's 23rd largest publicly treaded company by market value. Bajaj auto is registered at BSE :532977 and NSE: Bajaj auto
- 3. FOUNDER AND BOARD OF DIRECTORS Jamnalal Bajaj Founder Rahul Bajaj Chairman Sanjiv Bajaj Managing Director Nanoo Pamnani Vice Chairman Naresh Chandra Director S.H.Khan Director D. J. Balaji Rao Director Madhur Bajaj Director
- 4. BAJAJ AUTO – PRODUCT SEGMENTATIONS Two wheelers Commercial Vehicles Low Cost Cars
- 5. Milestone of Bajaj auto ltd year Milestone 1989 Start of Bajaj motors ltd 1995 Establishment of current location Bajaj motors ltd 1998 Introduction of flexible manufacturing concept 2000 Establishment of micromesh forgings backward integration(import substitute) 2004 Started export activity 2005 Integrated management system certification from Germany 2006 Establishment of ferrous casting, as backward integration, by April -2006 2007 IMS certification for micromesh forging received established aluminium forging. Plant at pant nagar 2010 Plant at Haridwar for hhml 2011 New dedicated export for machining in Manesar 2012 New plant at bawal for forging
- 6. DETAILS OF INVENTORY(IN CR) Raw materials • Ferrous metal (4.27) • Non Ferrous meta l(1.21) • Component (169.27) • Type of tubes (19.87) • Others (2.40) • Total (197.02) Work in Progress • Factory made components • (26.56) Finished good • Vehicles (Manufactured) - 255.20 • Vehicles (Traded) - 1.51 • Auto Spare Part(Manufactured) – 11.97 • Auto spare Part (Traded) – 126.13 • Total – 394.81
- 7. Plants Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal, western India. Waluj Chakan Pant Nagar Plant Locations Bajaj Auto plants are located at: Bajaj Nagar, Waluj, Aurangabad 431 136 MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist. Udhamsingh Nagar Uttaranchal
- 8. MANUFACTURING PROCESS Raw material and other component are arrived at manufacturing plant Manufacturing being in the weld dept. with computer control Small plastic resign pellets are melted and injected into meld under high pressure The Component are painted in booth in the Powder coating Painted part are sent via overhead conveyors to the assemble dept. The engine is mounted in the painted frame Other component are fitted in the motorcycle and sent down to assemble dept. Wheels,bre ak,wiring cable and hundred other part are installed At the end of assemble line, Quality inspector undertake a inspection of motorcycle
- 9. COMPONENT OF TWO WHEELER
- 10. MARKETING STRATEGY Learning: Learning is how we ensure proactivity Innovation: Innovation is how we create the future . Perfection: Perfection is how we set new standards. Speed: Speed is how we convey clear conviction. Transparency : Transparency is how we characterise ourselves
- 11. HR STRATEGIES 1. Primary focus on achieving of business and HR goals and objectives. Stimulating dialogues among top executive to shape the HR strategy. 2. Aligning the reward system and the compensation strategy around general business goals to ensure the required performance of employee. 3. Running succession planning program for the entire organisation to ensure the smooth transition of know-how. 4. Constant redesign of HR process to allow employees to be creative and innovative, while sticking to general HR policies and procedures. 5. Designing training programs that ensure the development of the corporate culture.
- 12. Product Award Award body Ninja Bike of the year IMOTY Pulsar 135 LS Bike of the year ET NOW –Zig Wheels Discover DTS-Si 100cc Bike of the year ET NOW –Zig Wheels Pulsar 135LS 150cc Bike of the year ET NOW –Zig Wheels Ninja 250cc Bike of the year ET NOW –Zig Wheels Pulsar 135LS 4-V Technology of the year ET NOW –Zig Wheels Discover DTS - Si Most Value for money-Bike of the year ET NOW –Zig Wheels Ninja Motorcycle of the year- Bike up to 250cc NDTV Profit-Car & Bike Bajaj Discover DTS – Si Motorcycle of the year – Bike up to 125cc NDTV Profit-Car & Bike Ninja Two wheeler of the year NDTV Profit-Car & Bike Bajaj Discover & Pulsar Best Integrated campaign – Two Wheeler NDTV Profit-Car & Bike
- 13. FINANCIAL CALCULATION IN 2013-14 Total market Capital 69,262.89 CR Total income 20,727 CR Profit before tax 4684 CR Profit after Tax 3243 CR Total liabilities 14,747.60 CR Current Investment 2,289.70 CR Cash at Bank 495.48 CR Gross sales 21,158.91 CR Export over 1.5 million unit Value of Export 6713 CR
- 14. MARGINAL COSTING (2014) Total sales 20,727 CR Cost of material consumed, Net of Expenses capitalised 13,812 Cr Contribution cost 6915 Cr Fixed cost Store and tools cost 125 Cr Employee cost 726 Cr Factory and administrative cost 636 Cr Sales and after sales expenses 744 Cr Total Profit = Total sales – Total cost 20,727 - 16043 4684 Cr
- 15. P.V. RATIO,BEP AND MOS IN 2014 Profit Volume Ratio Break Even Point Fixed cost/PV Ratio 2231/33.36% = 6687.65 Margin of sales Total sales – BEP 20727 -6687.65 = 14039.35 Contribution sales/salesx100 6915/20727X100 = 33.36%
- 16. Stock Market Analysis Market price data Monthly highs and lows of Bajaj Auto Ltd. share price (H) during 2013-14 vis-à-vis BSE Sensex
- 17. TWO WHEELERS MANUFACTURERS – GROWTH FACTORS Two Wheelers industry has clocked a compound annual growth rate (CAGR) of 21.8% over the last three year. Total size of 22-23 million unit. The gross domestic product has grown to 8% The average family income has increased The finance have become easier to access The reduction in Taxes and duties Introduction of international standards in india The economic and fuel – efficient engines The teenager and the Youth using more and more motorcycles.
- 18. FUTURE GROWTH INDUSTRY Industry’s Sale of Two-Wheelers(in million units) Above chart shows the two-wheeler industry’s sales (Domestic + Exports) over the last seven fiscal years. It shows the slackening of growth for motorcycles. In India, after growing at over 20% in FY2010 and FY2011, it fell to 11.9% in FY2012 and then plummeted to -0.1% in FY2013. Although there has been a slight increase in growth to 3.9% in FY2014, this has occurred not because of the introduction of superior products but significant sales promotion and pushing of excess stocks. Incidentally, since FY2000, this was the third worst year for the motorcycle industry as a whole.
- 19. CONCLUSION Focus on Gearless Scooters Entry into Four Wheeler Segment Scaling Up Service Centres Focus on Easy Credit Lending Investment in Research and Development Focus on Exports and Global Market Disbanding of Dedicated Sales Force for each Product