Introduction to ASO for Google Play Store

Introduction to ASO for Google Play Store

• 1.
  Introduction to ASO forGoogle Play Store Prepared by: Irfan Arghi - GAMELOFT JOG To be presented on Webinar for Students Game Competitions
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  Requirements ● Basic knowledgeabout app development process ● Basic understanding about how google play Dev Console works or having a google play dev accounts ● Basic SEO concept & terms
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  When did thelast time you search for an app/game on play store? What are the things you consider when browsing for an app before deciding to install that app? Did you use different keywords on the search box to find different results? Did you ever wonder how those apps are ranked that way in your search result?
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  What is ASO? Appstore optimization (ASO) is the process of improving the visibility of a mobile app in an app store Or we can say, it’s a process similar to SEO (search engine optimization) for Mobile apps
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  Why it’s importantto rank higher in search result? More visibility More store listing visitors More install More users More $$$
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  Best Practices -overview ● Check your competitor and market potential to gain competitive insight ● Optimize your store listing (app icon, assets, correct category, etc) ● Research keywords and use it on your title & description ● Localization (if applicable) ● Create better quality app (vs competitors)
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  Gaining Competitive Insight 1.Identify your top 5 competitors and download their apps 2. Identify and compare top features 3. Read user reviews 4. Compare pricing and monetization Source: Sourcebits - Your Complete Guide to ASO (2015)
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  Store Listing optimization -Basic elements: ● App icon ● Store listing assets (feature image, screenshots, promo video) ● Texts (title, subtitle, descriptions)
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  App Icon It willbe the first thing seen by users Make sure to have it as attractive as possible to boost it’s click through rate in search result
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  Keywords Placement Title Short Description FullDescription
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  Using correct keywords torank higher ● Research on what keywords used by users when searching for an app on store ● Benchmark with competitor’s store listing ● Put your keywords in your app title, short desc, & long desc ● You can repeat the keywords in description but avoid spamming
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  Store listing assets Screenshots &promo video should reflect the actual content of the app so users can have insight about your app
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  Localization Translate your textsand assets to gain more visibility on specific region. It can rank up your app for your target countries
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  Other factors that mayaffect your ranking algorithm Ratings & reviews Positive ratings will increase your reputation & ranking. Also, users tend to check review before downloading Featuring & category Gain featuring from Google means more visibility to your app. Also, put your app in proper category Amount of Downloads “Snowball effect” - more download will get you higher in rank that may lead to even more downloads Quality Google tends to show app with better quality in higher rank, some factors may include: crash rate & user retention. On user POV, app size may also affect your downloads
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  Advanced level ● Usingtools and resources (Appannie, Sensor Tower, Google keywords planner, etc) ● Utilize A/B Testing ● User Acquisitions/Adwords optimization
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  Questions?