introduction to e-commerce.pptx
- 3. INDEX Introduction to E-commerce Why Use E-commerce…? Brief History of E-commerce The Process of E-commerce Advantage and Disadvantage of E-commerce
- 4. Introduction to E-commerce:- o Commonly known as electronic marketing. o “It consist of buying and selling goods and services over an electronic systems such as the internet and other computer networks. ” o “E-commerce is the purchasing , selling and exchanging goods and services over computer networks(internet) through which transaction or terms of sale are performed electronically.”
- 9. o 1970s : Electronic Funds Transfer(EFT) Used by the banking industry to exchange account information over secured networks. o Late 1970s : electronic data interchange(EDI) for e-commerce within companies used by businesses to transmit data from one business to another
- 12. oA consumer used web browser to connect to the home page of a merchant’s web site on the internet. oThe consumer browser the catalog of product featured on the site and selects items to purchase. The selected items are placed in the electronic equivalent of a shopping cart. oWhen the consumer is ready to complete the purchase of selected items , she provides a bill-to and ship-to address for purchase and delivery.
- 13. oWhen the merchant’s web server receives this information , it computes the total cost of the order— including tax , shipping and handling charges—and then display the total to the customer. oThe customer can now provide payment information , such as a credit card number and then submit the order.
- 14. oWhen the credit card number validated and the order is completed at the commerce server site , the merchant’s site displays a receipt confirming the customer’s purchase. oThe commerce server site then forwards the order to a processing network for payment processing and fulfillment.
- 16. oNo checkout queues. oLow operational costs and better quality of services. oBuying/selling easy access 24 hours a day oFaster buying / selling procedure , as well as easy to find products. oReduced transaction time oNew markets : creation of new markets through the ability to easily and cheaply reach potential customers. Advantages:-
- 17. Disadvantages:- oUnable to examine products personally oAny one , good or bad , can easily start a business . And there are many bad sites which eat up customer money. oNot everyone is connected to the internet oThere is the possibility of credit card number theft oMechanical failures can cause unpredictable effects on the total processes.