Introduction to Framing and ideation
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This document discusses design thinking and the ideation process. It explains that design thinking uses a human-centered approach and divergent thinking to solve problems in non-obvious ways. Some key aspects covered include framing problems broadly and reframing them using different perspectives. The document also discusses divergent and convergent thinking, noting the importance of deferring judgment during ideation. Various ideation techniques are presented, such as warm-up exercises, individual versus group work, and a four-step sketching process to move from divergent to convergent thinking.
Introduction to Framing and ideation
- 1. © Fieke Sluijs Ideation Fieke Sluijs | April 20, 2021
- 2. © Fieke Sluijs Recap Design Thinking is a mindset anda method to innovate
- 3. © Fieke Sluijs Themindset See problems from differentperspectives Humancentered approach Divergent thinking:thinkingoutsidethe box
- 4. © Fieke Sluijs Mindsetter Write down a wrong answer to the question: What’s the capitalof France? What frames do we recognize?
- 5. © Fieke Sluijs Mindsetter Romeo and Julia lay down on the floor, dead. Next to them a puddle of water and glass shards. The window is open and the wind was crying. What happened? You can ask questions. I can only answer yes or no.
- 6. “ We see the world, notas it is, but as we are - or, as we are conditioned tosee it Steven Covey Covey, Stephen R. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. (1989) Free Press
- 7. © Fieke Sluijs Whydesignthinkingworks Definingproblems inobvious, conventional ways, notsurprisingly, often leads toobvious, conventionalsolutions. Jeanne Liedtka (HBR, 2018) “
- 8. © Fieke Sluijs Whydesignthinkingworks Asking more interestingquestionscan help teamsdiscover more original ideas. Jeanne Liedtka (HBR, 2018) “
- 9. © Fieke Sluijs How mightwe … organizea company dinner?
- 10. © Fieke Sluijs How mightwe … create theintimacyof a Christmas dinnerat a company dinner?
- 11. © Fieke Sluijs How mightwe … create theintimacyof a Christmas dinnerat a company dinner?
- 12. © Fieke Sluijs Exercise:Reframe HMWwith Alter Ego’s
- 13. © Fieke Sluijs FinalHMW-question must be: • Within the scope (check criteria) • Human centered • Inspiring • Broad enough for creative ideas • Framed enough to become concrete
- 14. © Fieke Sluijs Divergent& convergentthinking There is a time for divergent thinking and a time for convergent thinking Don’t try to do both at the same time!
- 15. © Fieke Sluijs Divergent& convergentthinking
- 16. © Fieke Sluijs Divergent& convergentthinking Yes, and… Yes, but… JUDGEMENT S DEFER JUDGEMENT S
- 17. © Fieke Sluijs Divergentthinking Create lots of different options It’s not about quantity per se, but it’s the quantity of divergent ideas It’s the original, distinguishing ideas that lead to innovation.
- 18. © Fieke Sluijs Warmingup divergentthinking Draw a grid of 20 rectangles The next 5 minutes you will draw apples. But there is one rule, no apple can be similar to an other one. - Silent solo -
- 19. © Fieke Sluijs Flexibilityof thinking
- 20. © Fieke Sluijs Individualversusgroup ideation
- 21. © Fieke Sluijs Four step sketch
- 22. © Fieke Sluijs Four step sketch DIVERGE CONVERGE
Editor's Notes
- #8: https://hbr.org/2018/09/why-design-thinking-works
- #9: https://hbr.org/2018/09/why-design-thinking-works
- #16: Tegengestelde denkprocessen
- #18: ‘Divergeren betekent eigenlijk ‘afwijken’. Het doel van divergeren in een brainstormsessie is dan ook afwijkende ideeën bedenken, originele, unieke ideeën. De reden dat we zeggen: ‘bedenk zoveel mogelijk ideeën’ is dat je dan voorbij de eerste vanzelfsprekende ideeën komt. De hoeveelheid is geen doel op zich, de variëteit wel. We moeten eigenlijk zeggen: ‘Bedenk zoveel mogelijk afwijkende ideeën.’ Om originele ideeën te bedenken heb je een denkproces nodig dat