Introduction to Google Analytics
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The document outlines a digital marketing course by Avik Bal that focuses on analytics and data interpretation for decision-making, including case studies like Panasonic's use of Google Analytics 360 to enhance advertising ROI by 30%. It covers various analytical tools, strategies for measuring social media success, and key steps for implementing effective digital marketing practices. Additionally, the course offers certification opportunities in Google Analytics and emphasizes the importance of tracking customer behavior and goals in a data-driven environment.
Introduction to Google Analytics
- 1. DIGITAL MARKETING Course by AVIK BAL | www.avikbal.com
- 3. • Analytics and Data Interpretation for decision making. Each module is supported by CASE STUDIES – citing best examples of the strategies adopted by the companies in the past.
- 4. QUALIFICATION CERTIFICATIONS DESIGNER | DEVELOPER | MARKETER CONTACT www.avikbal.com 9774501177 Hello! www.facebook.com/groups/askyourdoubt/
- 5. DataDrivenDecisionMaking Turning Data into Action using Google Analytics Session by AVIK BAL | www.avikbal.com
- 6. Course Structure 11. Case Study – How Panasonic used Analytics 360 to improve their Advertising ROI by 30% 12. Certification – Become a Google Analytics Certified Professional. 88 SLIDES | 2017
- 8. DataDrivenDecisionMaking Turning Data into Action using Google Analytics Session by AVIK BAL | www.avikbal.com
- 9. Course Structure 11. Case Study – How Panasonic used Analytics 360 to improve their Advertising ROI by 30% 12. Certification – Become a Google Analytics Certified Professional. 88 SLIDES | 2017
- 10. Turning Data into Action
- 11. What’s there for you ? Opportunity!
- 19. Web Analytics Big Data Analytics Artificial Intelligence Prescriptive Analytics Predictive Analytics Diagnostic Analysis Descriptive Analytics Machine Learning Data Mining Business Intelligence Data Ware Housing Knowledge Discovery
- 21. Using analytics to create customer value.
- 23. Measuring the customer journey SPARKSHARESORTSEE In a mobile-first, Multi Device,Tech Savvy, Internet penetrated world consumer Journey is really trackable to bits. Consumers are now more cognitive, more discoverable and discernible than ever.
- 24. Google Analytics. Spring Metrics. Woopra. Chartbeat. Kissmetrics. UserTesting. Crazy Egg. Mouseflow. Clicky Mint WEB ANALYTICSTOOLS
- 25. https://www.google.com/analytics/Explore and Sign In
- 27. https://analytics.google.com/analytics Link shared in comment section!
- 28. Choose you want to track your website or Mobile App Time zone is very important to track real- time and collect more accurate data Industry category will help you get a benchmark from Google’s historic data.
- 31. analyticstracking.php analyticstracking.php <body> <?php include_once("analyticstracking.php") ?> Dynamic website | Manually putting the code A dynamic website is one in which the HTML is generated using a programming language such as Python, Ruby, PHP, etc.To collect data, you must include the Analytics tracking code in the source code on every web page you wish to track.You can use a common include or template to push the tracking code dynamically into every page. Once you have the Javascript tracking code snippet for your property, copy the snippet exactly without editing it. Paste your tracking code snippet into its own include file, then include it in your page header, so that the snippet appears before the closing </head> tag on every web page on your site you wish to track.
- 32. Static website | Manually putting the code A static website is one in which the page HTML is NOT generated using a programming language or interface such Python, Ruby, PHP, etc.To collect data, you must copy and paste the Analytics tracking code into the source code on every web page you wish to track. Once you have the Javascript tracking code snippet for your property, copy the snippet exactly without editing it. Paste your tracking code snippet (unaltered, in its entirety) before the closing </head> tag on every web page on your site you wish to track.
- 33. https://support.google.com/analytics/answer/1008080?hl=en Link shared in comment box below.
- 35. DATA COLLECTION DATA CONFIGURATION DATA PROCESSING DATA RECORDING Web Devices Digitally connected Kiosk Mobile POS Mobile Applications iOS Android JavaScript ("JS" for short) is a full-fledged dynamic programming language that, when applied to an HTML document, can provide dynamic interactivity on websites. It was invented by Brendan Eich, co- founder of the Mozilla project, the Mozilla Foundation, and the Mozilla Corporation.
- 36. METRICS DIMENSIONS Dimensions and Metrics, PageView, Page Duration, Session Duration, Bounce Rate, No. of visits.
- 38. MICRO ACTIVITIES
- 44. Why are these many parameters important ?
- 66. Traffic Audience Size Audience Profile Reach and Engagement Lurkers Influencers Engagers Community Responsiveness Competitor Benchmarking Sentiment Analysis Content Analysis What & How to Measure your Social Media success ? Source: www.razorsocial.com
- 70. Traffic Content Analysis Audience Size Audience Profile Reach and Engagement Lurkers Influencers Engagers Community Responsiveness Competitor Benchmarking Sentiment Analysis What & How to Measure your Social Media success ? Source: www.razorsocial.com
- 71. TOOLS
- 73. 1. Set Goals and Measurement Plan • What you want to offer ?Your products and Services ? • Yours USPs that distinguish from your competitiors ? • Who are the actual target ? Male/Females, Urban/Rural etc 2.Technical Infrastructure • Are we present in all social media platforms ? • Are we SEO Friendly ? Do we have CTAs properly placed in our website ? • Do we have a Database Building system (Subscription/Registrations)? • Are we device responsive (Mobile.Web,Tab friendly)? 3. Implementation Plan • Which pages to track ? • What attributes to map ? • Do you have the required models to collect data ? • How accurately is your data collected? 4. Monitor, Maintain, Make Changes, Repeat!
- 74. Step 1: Goal Setting / Business Objective. Step 2: Identify Key Strategies and Market Trends Step 3: Choose your Key Performance Indicators (KPIs) Step 4: Choose Segments. Step 5: Choose targets. Lets now understand all the steps using an example!
- 75. Define the Business Objective / Marketing Goal: Sell baby products. A range of all items that new-borns need. Making loyal customers so that firstcry.com serves as the seller of all items that the baby needs till he grows up.
- 78. 1. Acquisition. How are you anticipating acquiring traffic for your website / YT video / whatever else you are creating? Did you cover all three components of successful acquisition: Earned, Owned, Paid media? How would you prioritize each? Where are you spending most of your efforts? 2. Behavior. What is the behavior you are expecting when people arrive? What pages should they see? What videos should they watch? Should they visit repeatedly? Are there certain actions they should take? What is unique about your effort that ties to an optimal experience for a customer? 3. Outcomes. What outcomes signify value delivered to the business bottom-line? A download? A phone call to your call center? A qualified online lead? Signing up for email promotions? People buying your product / services ? A 95% task completion rate? A 10 point lift in brand perception? Source: https://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
- 79. How Panasonic improved return on advertising spend by 30% with Google Analytics 360 ?
- 80. Country Wise Social Media Profiles andWebpages
- 89. https://support.google.com/analytics/answer/4553001?hl=en https://analytics.googleblog.com/ https://analyticsacademy.withgoogle.com/ https://moz.com/blog/category/analytics https://analytics.facebook.com/ https://analytics.twitter.com/user/avikbal/home https://hbr.org/topic/analytics JOIN the Faceboook Group for Doubt Clearing and Study Materials. https://support.google.com/partners/answer/6089738?hl=en CERTIFICATION