Introduction to Google Analytics - Training 2016
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The document outlines various analytics strategies and metrics for understanding user engagement and e-commerce performance. It provides guidance on how to filter data, assess marketing effectiveness, and optimize web presence to enhance conversion rates and ROI. Additionally, it highlights the importance of properly setting up analytics accounts to avoid spam traffic affecting data accuracy.
Introduction to Google Analytics - Training 2016
- 10. Etude TNS Ilres 2014- connected life
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- 29. Views - filter data by specific criteria Property - one per website/app Account - one per company Apple apple.com Default view apple.com/de/ apple.com/fr/ Itunes.com Default view Documentation: https://support.google.com/analytics/answer/1009618
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- 40. User Country? Language? New vs. returning? Days since last visit? Device? Documentation: https://support.google.com/analytics/answer/1012034
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- 51. Source /medium / campaign Most sessions? Most qualified users? Most conversions? Best campaign per country? Is social engagement worth it? How much value bring my newsletters? for marketing department /executive level : https://support.google.com/analytics/topic/3125765
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- 56. ◦ Analytics accounts that are not properly set up/monitored can get fake referral traffic from spam bots !
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- 62. Content Most seen pages? Top landing pages? Pages / visit? Bounce rate? Which pages bring most value? Average time on page? for copy writers / marketing department https://support.google.com/analytics/answer/2404517
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- 71. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ Analytics accounts that are not properly setup/monitored can also get fake event data from spam bots !
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- 75. E- commerce / goals Most sold products? Most sold product in the Netherlands? Valueable actions by visitor? Shopping funnel abandonment? Attribution modelling? for marketing department, executive level Documentation: https://support.google.com/analytics/answer/1006230
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- 91. General actions High-level business goals Main goal Make more money Make more conversions Get more visitors Increase conversion rate Have better ROI Optimise AdWords CPA
- 92. Data to measure Manageable actions general actions General main action Increase conversion rate Reduce bounce rate Make product pages easier to find Number of pageviews to product page Make content easier to understand Average time on page Get more qualified visitors Have more precise keywords in AdWords Bounce rate for paid traffic Conversion rate for paid traffic