Introduction to Mobile Commerce
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The document provides an overview of mobile commerce (m-commerce), defining it as the buying and selling of goods via wireless devices. It discusses factors for m-commerce development, benefits, limitations, and compares it with traditional e-commerce. Key technologies enabling m-commerce, challenges faced, and concerns regarding user distrust, bandwidth, and legal issues are also addressed.
Introduction to Mobile Commerce
- 1. Introduction to Mobile Commerce Mr. Roshan Bhattarai Kathmandu, Nepal
- 2. M-Commerce Definitions • Mobile commerce is the buying and selling of goods , services or information on the internet through wireless hand-held devices such as mobile phones, personal digital assistants (PDAs) etc • Mobile e-commerce is defined as all activities related to a commercial transaction conducted through communications networks that interface with wireless (or mobile) devices
- 3. Definition contd.. • Mobile commerce is any type of transaction of an economic value having at least a mobile terminal at one end and thus using the mobile telecommunications network • M-commerce refers to the ability to browse, interact with and make payment for goods and services directly from mobile terminals such as cell phones, PDAs and portable computers
- 4. Factors for M-Commerce development • Development of handheld devices incorporating WAP (Wireless Application Protocols) and GPRS (General Packet Radio Service) • Development of 2.5 G/3G/4G (high speed internet network) enabled mobile devices • Exponential growth of mobile users • Changing consumer behavior pattern and expectation
- 5. Benefits of M-commerce • Anywhere, anytime • Remote services like payments, information retrieval, banking etc. • Integration with existing infrastructure • Portability, Reach ability, Accessibility, Instant Connectivity • Personalization and Localization
- 6. Limitations of M-commerce • Smaller screen size • Limited storage capacity • Insufficient bandwidth • Wireless Application Protocols limitations like speed, cost, accessibility etc.
- 7. Comparison of E-commerce and M-commerce Particulars E-commerce M-commerce Communication mode Wired networks Wireless networks Location Fixed Anytime, anywhere Internet access devices Wired desktops and Laptops Wireless devices like Cellular phones, PDAs etc. Cost of operation Usually low Usually high Operating System Windows, Linux, Unix etc Android, Plam OS, Pocket PC etc Presentation Standards HTML (Hyper Text Markup Language) WML(Wireless Markup Language) HDML (Handheld Device Markup Language) Bearer network technology TCP/IP GSM, GPRS, CDMA, FDMA, TDMA etc
- 9. Mobile Commerce Technology • Mobile commerce is enabled by a combination of technologies such as networking, embedded systems, databases, and security • Mobile hardware, software, and wireless networks enable mobile commerce systems to – transmit data more quickly, – locate users' positions more accurately, and – conduct business with better security and reliability • Here, we introduce the key technologies that make mobile commerce a reality and that will improve its performance and functionality in the near future
- 10. M-Commerce Communication Technologies • 1st Generation: Analog Cellular • 2nd Generation: GSM (Global System for Mobile Communication) • 2.5 Generation: GPRS (General Packet Radio Service) EDGE (Enhanced Data GSM Environment) • 3rd Generation: UMTS (Universal Mobile Telecommunication Service) • 4th Generation: LTE (Long Term Evolution) • 5th Generation: 5G NR(New Radio), 5G NG (NextGen Network)
- 11. Wireless Application Protocol (WAP) • WAP was invented and is driven by WAP Forum- a group originally formed by Nokia, Ericsson, Motorola and Phone.com in 1997 • open and global standard for mobile solutions, designed specifically to deliver Web information to mobile terminals • attempts to connect mobile terminals to the Internet • makes mobile terminals become communication devices capable of communicating with other devices over a wireless network • permits the design of interactive and real-time mobile services.
- 12. WAP Operation
- 13. Challenges/Concerns of M-commerce • Mobile Devices Limitations – small screen, – low display resolution, – limited computational power, memory and disk capacity, battery life, and surf ability • User Distrust – Inherent vulnerability of the mobile environment, users in mobile commerce are more concerned about security issues involved with mobile transactions compared with the wired counterpart • Bandwidth Access – Comparatively low bandwidth access
- 14. • Investment Risk – How can organizations obtain a payoff from their investment in wireless technology? Understanding the costs and benefits of mobile commerce is difficult. • Seamless Integration – The integration between network operators and businesses is a key issue for mobile commerce • Legal Concerns – how to maintain privacy, – how to protect intellectual property, and – how to treat Internet taxation