At the endof this Chapter
you should be able to:
• Understand the scope of psychology
• Different perspectives in psychology
• The scientific research method in
psychology
3.
Different Approaches in
Psychology
•Psychology is the scientific study of
our thoughts, feelings and behaviors.
• An approach or perspective in
psychology is a particular view as to
why, and how, it is we think, feel, and
behave as we do.
4.
Behavioral
• Behavioral Psychologyis basically
interested in how our behavior results
from the stimuli both in the environment
and within ourselves.
5.
Biological
• The biologicalapproach believes us to
be as a consequence of our genetics
and physiology. It is the only approach
in psychology that examines thoughts,
feelings, and behaviors from a physical
point of view.
Developmental
• Developmental psychology,also known
as Human Development, is the scientific
study of progressive psychological
changes that occur in human beings as
they age.
8.
Psychodynamic
• Sigmund Freudwas the founder of the
psychodynamic approach to
psychology. This school of thought
emphasized the influence of the
unconscious mind on behavior.
9.
Cognitive
• Focus onour information processes of
perception, attention, language,
memory, and thinking, and how they
influence our thoughts, feelings and
behaviors.
10.
Breadth of Content
Psychology:the study of ..
• why we do what we do;
• why we feel the way we feel;
• why we think as we think;
11.
Human behavior
• Whatis unique about humans?
• What do we have in common with
other species?
• How do we differ from each other?
• How did we come to be who we are?
12.
Humans alone andin
context:
• How do we act when we are alone?
• How do we act when we are with one
other person?
• How do we act when we are in a
group?
13.
Breadth of Content,cont.
Innate Capacities
Achievement through experience
• We remember what has happened
and alter behavior accordingly
Achievement through innate capacity
• Even seen in infants in areas such
as arithmetic (!)
Breadth of Content,cont.
Displays and Communication
– Social topic (Takes two to
communicate)
– Verbal
• Language, sound
– Display
• Body structure (tail feathers in
peacock), behavior or posture
(smile or folded arms)
16.
Breadth of Content,cont.
Social Behavior in Humans
–Varied as compared to most animals
–Flexible as compared to most
animals
–Strategic and careful, but also
unconscious and irrational
• Changes when social behavior
occurs around more than one
person (large groups, crowds,
mobs)
17.
Breadth of Content,cont.
• Why does social behavior change so
much under these circumstances?
• Good question for psychology
18.
Diversity of Perspectives
•Many perspectives used to study the
breadth of psychology’s content
• Example: Different perspectives that
can be brought to bear on a single
phenomena: EATING
19.
To study EATING,we can
look at:
• Biological Basis for eating
• Cultural Influences on eating
• Eating and the social world
• Eating Disorders
• Cognitive Control over eating
What is itThat Unites
Psychology?
Two themes give the field coherence:
–The TYPES of QUESTIONS
psychologists ask
–The WAYS we ANSWER those
questions
22.
Theme 1: Typesof
Questions
Why do we do what we do?
Why do we think what we think?
Why do we feel what we feel?
23.
Theme 2: Waysof
Answering
The Scientific Method; and
that is why
PSYCHOLOGY is a SCIENCE
PSYCHOLOGY is a SCIENCE
24.
Different Research
Methods usedin
Psychology
• The goals of psychological studies are to
describe, explain, predict, and perhaps
influence mental processes or behavior.
• The scientific method is a set of principles
and procedures that are used by
researchers to develop questions, collect
data, and reach conclusions.
25.
Research Methods
• Researchmethods fall into two
“design” categories in psychology.
• Research methods that are
experimental in design include the
laboratory, field and quasi-
experiment.
• Non-experimental methods include
the observational, survey, interview
and case study methods.
26.
Research Methods
• Experimentalmethods produce
measurable quantitative data.
• Non-experimental methods can
sometimes give quantitative data but
information is more likely to be
descriptive or qualitative in nature.
27.
Observation
• Perhaps thesimplest form of research
is (Naturalistic) Observation.
• It means, observing behavior in their
natural environment. It often involves
counting behaviors, such as number
of aggressive acts, number of smiles,
etc.
28.
Observation
• Useful fordescribing behaviour
and for suggesting causal
hypotheses that could be tested in
experiments
29.
Correlational
Studies
• Correlation meansrelationship, so the
purpose of a correlational study is to
determine if a relationship exists, what
direction the relationship is, and how
strong it is. It can not make any
assumptions of cause and effect (no
causation).
30.
Correlational
Studies
• In CorrelationalStudies, the relationship is
between two variables. There are three
possible results of a correlational study: a
positive correlation, a negative correlation,
and no correlation. These are usually
shown in graphs.
• The correlation coefficient is a measure of
correlation strength and can range from –
1.00 to +1.00.
31.
Correlational
Studies
• Positive Correlations:Both variables increase or
decrease at the same time. A correlation coefficient
close to +1.00 indicates a strong positive correlation.
• Negative Correlations: Indicates that as the amount
of one variable increases, the other decreases (and
vice versa). A correlation coefficient close to -1.00
indicates a strong negative correlation.
• No Correlation: Indicates no relationship between
the two variables.
Correlational Studies
The morehours a
high school student
works during the
week, the fewer F’s
he or she gets in
class.
The more years
of education a
person receives,
the higher his or
her yearly
income is.
34.
Experimental
Studies
• Unlike correlationalresearch
methods or psychological tests,
experiments can provide
information about cause-and-
effect relationships between
variables.
35.
Experimental
Studies
• In anexperiment, a researcher
manipulates or changes a
particular variable under
controlled conditions while
observing resulting changes in
another variable or variables.
36.
Experimental
Studies
• Variable: Afactor or element that can
change in observable and measurable ways.
– Independent Variable (IV) – the variable
that is manipulated by the experimenter
(input variable)-effects the experimenter
wishes to examine.
– Dependent Variable (DV) – the outcome
variable (results of the experiment)-
experimenter wants to find out if this
variable depends on some other factor.
37.
Experimental
Studies
• The controlgroup: made up of individuals who
are randomly assigned to a group but do not
receive the treatment. The measures taken from
the control group are then compared to those in
the experimental group to determine if the
treatment had an effect.
• The experimental group: made up of individuals
who are randomly assigned to the group and then
receive the treatment. The scores of these
participants are compared to those in the control
group to determine if the treatment had an effect.
38.
Experimental
Studies
• Experimental Hypothesis:By
defining our variables that we will use
to test our theory we derive at our
hypothesis, which is a testable form of
a theory that guess about the possible
relationship between two or more
variables.
39.
Experimental
Studies
• The researchermanipulates the
independent variable and observes the
dependent variable. The dependent
variable may be affected by changes in
the independent variable. In other
words, the dependent variable depends
(or is thought to depend) on the
independent variable.
41.
Example
• Hypothesis: Thesuccess of students
in Mathematics course can be
increased, by the use of praisal
motivation technique.
42.
Example cont’d...
• First,two groups should be formed,
which are equal to eachother in terms
of age, intelligence, education and
math competence; Group A and
Group B
43.
Example cont’d...
• Then,the same instructor, teaches the
same Math topics to each group, with
the same method.
44.
Example cont’d...
• Thestudents in Group A are praised
for their work, whereas the students in
Group B do not receive any words of
motivation at all...
45.
Example cont’d...
• Acouple of days later the same test is
given to both groups, and the results
show that students in Group A
(praised) are more successful than the
students in group B (not praised)
46.
For this example:
•Dependant variable is ....
• The success level of students
• Independant variable is ....
• Praisal
• The Experimental group is...
• Group A; which was motivated by praisal
• The Control group is...
• Group B; which did not receive any praisal
47.
Comparison
OBSERVATION
• Advantages
– highdegree of realism because are in natural
environments
– data on large number of variables can be collected at
the same time
– researcher doesn't have as great an impact on the
study as he/she may in other strategies
• Disadvantages
– variables not manipulated by the researcher
– unable to infer causality
– measurement of variables less precise than in
laboratory
48.
Comparison
CORRELATIONAL STUDIES
• Advantages
–showsif two or more variables are related
–allows general predictions
–used both in natural and laboratory
settings
• Disadvantages
–Does not permit identification of cause
and effect
49.
Comparison
EXPERIMENTAL STUDIES
• Advantages
–allowsresearcher to control the situation
–Permits researcher to identify cause and
effect
• Disadvantages
–situation is artificial and can not be always
generalised to the real world
–sometimes difficult to avoid experimenter
effects