Matt Cornock
University of York

http://www.flickr.com/photos/elston/41311696

Introducing Twitter
What is Twitter?
Website and free service
Post short messages

Following
Form a network
What are Tweets?
Up to 140 characters long
Public (by default)
Transient

Current activity, questions, links, opinions
Task
• Create your Twitter account! [Task A]
– Think carefully about your username

• Post your first Tweet [Task B]
How does Following work?
Find a Twitter user you like

Their Tweets appear on your Home page
Task [C]
• Log into Twitter (if you haven’t already)
• Go to: search for spsw (people search)
• Follow this account.
How is the network created?

Followers of you

You

People you follow
How is the network created?
Followers of you

One of your
followers

One of your
follower’s
followers

You

People you follow
#hashtags
Short ‘tags’ (words, acronyms, phrases)
prefixed with a hash #
Creates a connection
between Tweets on
the same topic

Not fixed – may
change their meaning
Task [D]
• Post a Tweet with the hashtag #wrsocmed at
the end if you haven’t already done so
• Do a Twitter search for #wrsocmed
• Select the ‘All’ option at the top
• Click on the user’s name
• Click the ‘Follow’ button
Twitter for Academia

News from
organisations

Research
updates from
individuals

Testing opinion
or finding
answers

Links to new
publications

Forming your
own online
identity
Who to Follow?

@spsw

@jrf_uk

@wrssdtc

@IPPRNorth

@mattcornock

@spapostgrads

Find people by searching
for names, organisations
or topics
Then click
the Follow
Button on their profile
@user
A Twitter username prefixed with @

Used at the start of
a Tweet indicates a
reply

Used elsewhere
as a reference
ReTweets
Re-posting someone else’s Tweet from your
own Twitter profile
Indicates appreciation
of the original Tweet

Shares original Tweet
with new audiences

Is encouraged!
Link sharing
Use a web address shortening service
http://bit.ly
More room in your
Tweet for your words

You view tracked clicks
by appending + to the
bit.ly link
e.g. https://bitly.com/Mf3wgN+
@user and link sharing
Targetted tweeting = maximum impact
Identify key players in
your field

Leads to re-tweets

Increased ‘click-thru’
Make them aware of
your research
Matt Cornock
University of York

http://www.flickr.com/photos/elston/41311696

Measuring impact
Twitter
•
•
•
•

Retweets
Mentions
Favorites
Bit.ly + stats
Blogs
• Hits
• Commenting
• Linking
• Allow time
Tweets and citations
‘Highly tweeted articles were 11 times more
likely to be highly cited than less-tweeted
articles’
Eysenbach, G. (2011) ‘Can Tweets Predict Citations?’, Journal of Medical
Internet Research, 13(4). http://www.jmir.org/2011/4/e123/
High impact blogs
• Make authors aware of your work
• Guest post

http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/15/world-bank-dissemination/
Tools
•
•
•
•

Impactstory.org
http://technorati.com/
http://www.bing.com/toolbox/submit-site-url
https://www.google.com/webmasters/tools/s
ubmit-url?continue=/addurl
• Academia.edu
General promotion
• Email signatures
• Department profiles
• Cross-linking between services
References
•
•
•
•
•
•

•

•
•
•
•
•

Ashton, M. (2011) The benefits of academic blogging, Dr Matthew Ashton’s Politics blog.
http://drmatthewashton.com/2011/05/08/the-benefits-of-academic-blogging/ (Accessed on 10 July 2012).
Evans, J. and Day, A. (2014) Twitter for Researchers [Prezi]. http://prezi.com/f9ivxz4pkloj/twitter-for-researchers/ (Accessed on 11
February 2014).
Golash-Boza, T. (2011) So, You Want to Start an Academic Blog? Four Tips to Know Before You Start, Get A Life, PhD.
http://getalifephd.blogspot.co.uk/2011/02/so-you-want-to-start-academic-blog-four.html (Accessed on 10 July 2012).
Heathfield, S. M. (N.D.) Blogging and Social Media Policy Sample, Human Resources, About.com.
http://humanresources.about.com/od/policysamplesb/a/blogging_policy.htm (Accessed on 16 February 2012).
Johnson, K. A. (2011) ‘The effect of Twitter posts on students' perceptions of instructor credibility’, Learning, Media and Technology,
36(1), 21-38.
Might, M. (N.D.) 6 blog tips for busy academics. http://matt.might.net/articles/how-to-blog-as-an-academic/ (Accessed 18 February
2014).
Mollet, A., Moran, D. and Dunleavy, P. (2011) Using Twitter in university research, teaching and impact activities: a guide for academics
and researchers. LSE Public Policy Group. http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/PublishedTwitter_Guide_Sept_2011.pdf (Accessed on 11 February 2014).
Patel, N. (2011) Neil Patel’s Guide to Blogging, Quicksprout. http://www.quicksprout.com/2011/11/14/neil-patels-guide-to-blogging/
(Accessed on 16 February 2012).
Patel, S. (2011) 10 Ways Researchers Can Use Twitter. Networked Researcher.
http://www.networkedresearcher.co.uk/2011/08/03/10-ways-researchers-can-use-twitter/ (Accessed on 11 February 2014).
Potter, N. (2013) Blogging in academia [Prezi]. http://prezi.com/56puh4lelpgw/blogging-in-academia/ (accessed on 18 February 2014).
Potter, N. (2013) Twitter for Researchers [SlideShare]. http://www.slideshare.net/thewikiman/twitter-for-researchers-22968557
(Accessed on 11 February 2014).
Rowse, D. (2005) Ten Tips for writing a blog post, Problogger. http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-ablog-post/ (Accessed on 16 February 2012).

Introduction to Twitter for Academics

  • 1.
    Matt Cornock University ofYork http://www.flickr.com/photos/elston/41311696 Introducing Twitter
  • 2.
    What is Twitter? Websiteand free service Post short messages Following Form a network
  • 3.
    What are Tweets? Upto 140 characters long Public (by default) Transient Current activity, questions, links, opinions
  • 4.
    Task • Create yourTwitter account! [Task A] – Think carefully about your username • Post your first Tweet [Task B]
  • 5.
    How does Followingwork? Find a Twitter user you like Their Tweets appear on your Home page
  • 6.
    Task [C] • Loginto Twitter (if you haven’t already) • Go to: search for spsw (people search) • Follow this account.
  • 7.
    How is thenetwork created? Followers of you You People you follow
  • 8.
    How is thenetwork created? Followers of you One of your followers One of your follower’s followers You People you follow
  • 9.
    #hashtags Short ‘tags’ (words,acronyms, phrases) prefixed with a hash # Creates a connection between Tweets on the same topic Not fixed – may change their meaning
  • 10.
    Task [D] • Posta Tweet with the hashtag #wrsocmed at the end if you haven’t already done so • Do a Twitter search for #wrsocmed • Select the ‘All’ option at the top • Click on the user’s name • Click the ‘Follow’ button
  • 11.
    Twitter for Academia Newsfrom organisations Research updates from individuals Testing opinion or finding answers Links to new publications Forming your own online identity
  • 12.
    Who to Follow? @spsw @jrf_uk @wrssdtc @IPPRNorth @mattcornock @spapostgrads Findpeople by searching for names, organisations or topics Then click the Follow Button on their profile
  • 13.
    @user A Twitter usernameprefixed with @ Used at the start of a Tweet indicates a reply Used elsewhere as a reference
  • 14.
    ReTweets Re-posting someone else’sTweet from your own Twitter profile Indicates appreciation of the original Tweet Shares original Tweet with new audiences Is encouraged!
  • 15.
    Link sharing Use aweb address shortening service http://bit.ly More room in your Tweet for your words You view tracked clicks by appending + to the bit.ly link e.g. https://bitly.com/Mf3wgN+
  • 16.
    @user and linksharing Targetted tweeting = maximum impact Identify key players in your field Leads to re-tweets Increased ‘click-thru’ Make them aware of your research
  • 17.
    Matt Cornock University ofYork http://www.flickr.com/photos/elston/41311696 Measuring impact
  • 18.
  • 19.
    Blogs • Hits • Commenting •Linking • Allow time
  • 20.
    Tweets and citations ‘Highlytweeted articles were 11 times more likely to be highly cited than less-tweeted articles’ Eysenbach, G. (2011) ‘Can Tweets Predict Citations?’, Journal of Medical Internet Research, 13(4). http://www.jmir.org/2011/4/e123/
  • 21.
    High impact blogs •Make authors aware of your work • Guest post http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/15/world-bank-dissemination/
  • 22.
  • 23.
    General promotion • Emailsignatures • Department profiles • Cross-linking between services
  • 24.
    References • • • • • • • • • • • • Ashton, M. (2011)The benefits of academic blogging, Dr Matthew Ashton’s Politics blog. http://drmatthewashton.com/2011/05/08/the-benefits-of-academic-blogging/ (Accessed on 10 July 2012). Evans, J. and Day, A. (2014) Twitter for Researchers [Prezi]. http://prezi.com/f9ivxz4pkloj/twitter-for-researchers/ (Accessed on 11 February 2014). Golash-Boza, T. (2011) So, You Want to Start an Academic Blog? Four Tips to Know Before You Start, Get A Life, PhD. http://getalifephd.blogspot.co.uk/2011/02/so-you-want-to-start-academic-blog-four.html (Accessed on 10 July 2012). Heathfield, S. M. (N.D.) Blogging and Social Media Policy Sample, Human Resources, About.com. http://humanresources.about.com/od/policysamplesb/a/blogging_policy.htm (Accessed on 16 February 2012). Johnson, K. A. (2011) ‘The effect of Twitter posts on students' perceptions of instructor credibility’, Learning, Media and Technology, 36(1), 21-38. Might, M. (N.D.) 6 blog tips for busy academics. http://matt.might.net/articles/how-to-blog-as-an-academic/ (Accessed 18 February 2014). Mollet, A., Moran, D. and Dunleavy, P. (2011) Using Twitter in university research, teaching and impact activities: a guide for academics and researchers. LSE Public Policy Group. http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/PublishedTwitter_Guide_Sept_2011.pdf (Accessed on 11 February 2014). Patel, N. (2011) Neil Patel’s Guide to Blogging, Quicksprout. http://www.quicksprout.com/2011/11/14/neil-patels-guide-to-blogging/ (Accessed on 16 February 2012). Patel, S. (2011) 10 Ways Researchers Can Use Twitter. Networked Researcher. http://www.networkedresearcher.co.uk/2011/08/03/10-ways-researchers-can-use-twitter/ (Accessed on 11 February 2014). Potter, N. (2013) Blogging in academia [Prezi]. http://prezi.com/56puh4lelpgw/blogging-in-academia/ (accessed on 18 February 2014). Potter, N. (2013) Twitter for Researchers [SlideShare]. http://www.slideshare.net/thewikiman/twitter-for-researchers-22968557 (Accessed on 11 February 2014). Rowse, D. (2005) Ten Tips for writing a blog post, Problogger. http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-ablog-post/ (Accessed on 16 February 2012).

Editor's Notes

  • #8 The network is wholly dependent on you and who you choose to follow, and who finds you worth following. Unlink a forum, which is an established single place where people contribute or read, Twitter is an ad-hoc space. Who contributes and who reads changes regularly. For instance, in a forum, the post is made but just sits on the forum page. On Twitter, a post can be made, re-tweeted, re-tweeted again, spreading out through connections of individuals.