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Introduction underlined
This document discusses using Facebook as a marketing and sales channel. It proposes building fan engagement through mechanisms like contests and promotions to grow a fan base. It also discusses implementing loyalty programs on Facebook through social credits earned from experiences that can be redeemed for discounts and upgrades. Whitefire Social is presented as a partner that can help set up and analyze various social media promotions on Facebook and other channels.
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Introduction underlined
- 2. Contents ! Facebook as marketing and sales channel ! Loyalty Programs in Facebook ! Social promotions with Whitefire Social ! Underlined; the company
- 3. FACEBOOK AS MARKETINGAND SALES CHANNEL
- 4. Our concept goals ! Build and Grow; Build and grow your fan base using mechanisms on Facebook that creates engagement. ! Brand positioning and commerce; Combine a mobile experience and Facebook experience, with engagement and in store concepts enhanced with augmented reality and sharing. • Activate; Leverage concepts that invites people to share, like and react to your brand message. Create your top influencers.
- 5. Social media; whois your promoter! Listen, Learn and react (defensive) Commerce (offensive) • Targeted towards brand reputation • Building the brand • Targeted towards new commercial channels
- 6. Facebook marketing Being there Get Involved Connect! Fanpage Likes Opt-ins
- 7. What is thevalue of a like? Source: ExactTarget
- 8. What’s beyond thelike? FC Barcelona – 21.000.000 likes Leo Messi – 25.000.000 likes • Likes mean nothing without interaction • Each like has 130 relationships that you can influence • Even though FC Barcelona has a lot of fans, what commercial marketing is applied? • Internet rules also apply for social media! NO POP-UPS!
- 9. LOYALTY PROGRAMS INFACEBOOK
- 10. Rogers: basic rulesfor social media • Transparency • Ask questions and co-create • Provide content that is fun to share or provides you and your friends benefit • Low involved? Look for engagement, through: • Sponsorship • Sports and entertainment programs • Corporate Social Responsibility
- 11. Rogers Canada • Extensiveentertainment program with exclusive content for Rogers subscribers: • Free music downloads • Exclusive free games • Discount on premium seats for live-nation concerts, Blue Jays baseball and Maple Leafs Hockey • Available via iPhone, Android, iPad, Facebook and web
- 12. Underlined Facebook loyaltyconcepts FAN Events New retail channels Social Credits FAN Stores Gamification
- 13. Loyalty scheme forpeople that experience • All the components let you earn Social Credits • These social credits are exclusive for your brand • Social Credits: Social Media lovers • Redeem to get discount to play games, visit events, purchase from the fan store and use to upgrade your brand experience! • Make available on smartphones, loyalty cards and more.
- 14. FAN Events • Engagewith fans • Use channels they use • Full event cycle opportunities: • pre, during and post event
- 15. New retail channels SocialMedia and Mobile go hand-in-hand • People that use a smartphone are 50% more engaged in social media. • Social experience stores and mobile stores are up and coming. • Global reach and local presence?
- 16.
- 17. Gamefying your business • Gaming drives involvement • leaderboards • Levels and badges • All about sharing • Play against your friends • Become a winner!
- 18. SOCIAL PROMOTIONS WITHWHITEFIRE SOCIAL
- 19. Leverage promotions toextend your reach! Building your fan base: Facebook and Linked-in contests; ! share and win ! discount and coupon programs ! photo and video user competitions ! Trivia games ! Leader boards Extend your fan-base and opt-in marketing and sales database Extend your e-mail base with opt-ins Generate leads and additional sales
- 20. Exclusive European partnerof Whitefire Social • Facebook promotions, through pages and apps! • Strong analytics to measure social insights • Follow your fans and your promoters • Component based software for easy and quick deployment of Facebook promotions, twitter and linkedin • Integrated with Releaze for direct mobile use of promotions in native iPhone, Android and Blackberry apps • Fully serviced in the US, Canada and Europe with local instances running that apply to local regulations and rules
- 21. Compare social promotionsagainst traditional Consumers spend a lot of time on social 83% Opinion of a friend who has used the product or service media, so what’s the effectiveness of: 75% A review in a newspaper, magazine or on TV • Google advertising versus Facebook/ 69% Information on the manufacturer’s site LinkedIn advertising A review by a known expert 63% • Banner advertising versus Facebook Consumer reviews on a retailer’s site 60% likes and sharing & Twitter, Linkedin followers/retweets Consumer reviews by users of a content site 52% Information at online consumer opinion sites 50% • e-mail opt-in versus Facebook and LinkedIn opt-in An online review by the editors of a content site 49% Information in online chat rooms or discussions boards 37% • Recommended by a friend ! An online review by a blogger 30%
- 22. New measures andinsights! • Social lift • Influencers, channels and sharing
- 23. Whitefire Social Whitefire Social Whitefire Facebook campaign Social application builder Dashboard Fan database
- 25. Underlined ! Team ofseasoned professionals in the area of Social CRM, connected devices and internet. ! Full service provider for Social Media initiatives; ! Concept Development ! Concept Delivery ! Fully serviced Whitefire Social platform ! Strong partners with European reach. ! Specialized in building engagement and collect marketing knowledge for your team, leveraging ready-to-use fully serviced Social Media software, campaign management and monitoring of your influencers and social lift.
- 26. Typical engagement The engagementcan be tailored to your needs. We can deliver: ! Creative concepts for loyalty and social media engagement ! Setup of: ! the social media platform, ! mobile platform, ! game platform, ! ticketing platform ! Strategize and execution of the loyalty program and management of partnerships with e.g. SEE tickets. ! Strategize and execution of social media campaigns. ! Strategize and execution of community management and communication tactics.
- 27. Our Partners ! WhitefireSocial; European partner and local instance running for all Social Engagement Solutions of Whitefire in Europe ! Get Tickets: full ticketing solution for all kind of events, integrated with Whitefire and mobile, including payments. ! Commercial.TV: full service production company for high-end video production and streaming throughout Europe. ! Releaze: mobile solutions for realtime data and commerce on your iPhone, Android, iPad and tablets. Partner of Infostrada to deliver realtime sports data direct to your mobile device. ! Xeative Entertainment: gaming solutions for social media ! Brightmen and Coolwords: Community building and communication strategy for building meaningful communities.
- 28. Our Markets !Entertainment ! Sports and Media ! Banking and Insurance ! Telco s ! Fashion and Retail
- 29.