Introto genre

Introto genre

• 1.
  Genre
• 2.
  We will cover:Examine the concept of genre How genre can be useful to audiences and producers of media texts Use genre as a critical and analytical tool
• 3.
  Genre is a French word meaning type In media studies we use it to categorise media products which share similar characteristics E.g. Music, narratives, mise en scene etc. Genres are made up from rules or typical patterns. These characteristics/typical elements make up the formula of a genre. They are called CONVENTIONS.
• 4.
  Graham Burton (2000)“ Genres are created through a process of repetition and recognition leading to anticipation and expectation.”
• 5.
  Genre & ExpectationAs genres become established audiences begin to have certain expectations These are all generic conventions that audiences would expect a gangster film to contain Car chases, Guns, Villains, Violence, Urban setting, Mafia, Family, Honour, Corruption, Beautiful women, Revenge
• 6.
  Repeating formulas RealityTV is a sub-genre of documentary. Big Brother began the craze in 2000. As soon as it proved successful the formula was repeated over and over as different programmes. Each is a slight variation on the Big Brother formula. “The same but different”. Celebrity Big Brother I’m a celebrity The Farm Escape Space Cadets Dumped Come Dine with Me Survivor Shipwrecked Hell’s Kitchen
• 7.
  Reality TV conventionsStrangers with conflicting personalities living together Humiliating tasks A diary room Nominations/evictions Audience votes Hidden cameras Twists Conflict People trapped together
• 8.
  Why do WeLike Genre? Genre texts are successful because AUDIENCES like their… Familiarity (like a warm blanket!) They give us an informed choice PRODUCERS of media texts like them as they.. Give them a blueprint or toolbox to use and experiment with They have a proves popularity - so they can (almost always) guarantee some success They can target their audience more easily - marketing campaigns etc…
• 9.
  How Genres ChangeAll genre texts combine… “ The familiar and the unexpected” (G.Burton 2000) The “same but different” (Nick Lacey 1999)
• 10.
  How Genres ChangeRepetition of the conventions could lead to boredom. To keep us interested producers offer us what we know with a twist E.g. this can be … Hybridity New SFX Different characters
• 11.
  Shanghai Knights Howdoes this genre film offer the “same but different”?