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Going the Distance
How to build endurance for difficult markets
The Dow posts a record high…the markets tumble in heavy
trading. It can be difficult to maintain a long-term perspective
during challenging economic times. But as top athletes will
tell you, the only way for them to win is to avoid distractions,
remain focused through difficult times, and keep the goal
in mind.

The same is true for investing. While maintaining a long-term
perspective through volatile markets isn’t always easy, it can
be rewarding. How can you avoid the distraction of short-
term market moves and build endurance for the long run?

Here are some time-tested principles of successful investing
that can help you stay focused regardless of what’s happening
in the markets.
Take advantage of market opportunities
      In volatile markets, investors are frequently faced                                                                                                             Corrections should be recognized as part of the
      with an emotionally difficult choice: whether to keep                                                                                                           normal market cycle; savvy investors acknowledge
      investing even during periods of market turmoil. Yet                                                                                                            this, and over time, are confident the capital markets
      for long-term investors, falling stock prices aren’t                                                                                                            will recover. The market has experienced 20% or
      all bad news. In fact, during market lows, you may                                                                                                              greater market corrections 10 times in the past
      have the opportunity to expand your portfolio with                                                                                                              60 years. Despite this, if an investor had invested
      quality investments at attractive prices.                                                                                                                       $100 in the S&P 500 Index 60 years ago, the initial
                                                                                                                                                                      investment would have grown to over $78,000
      While historical performance is not indicative of                                                                                                               today! Your financial representative can help you put
      future performance, the market has trended upward                                                                                                               market volatility into perspective and work within
      over the long term, and investors who purchased                                                                                                                 your investment plan to help you invest appropriately.
      when equity prices were relatively inexpensive
      experienced a significant gain.




Market Corrections of 20% or More From 12/46 Through 7/08
900                                                                                                                                                                                                                                                                   Source: Bloomberg
                                                                                                                                                                                                                                                                      This is for illustrative
                                                                                                                                                                                                                                                                      purposes only and
800                                                                                                                                                                                                                                                                   not indicative of any
                                                                                                                                                                                                                                                                      investment. The data
                                                                                                                                                                                                                                                                      depicts the Standard &
700                                                                                                                                                                                                                                                                   Poor’s 500® Index, which
                                                                                                                                                                                                                                                                      is an unmanaged group of
                                                                                                                                                                                                                                                                      securities and considered
600                                                                                                                                                                                                                                                                   to be representative of the
                                                                                                                                                                                                                                                                      stock market in general,
                                                                                                                                                                                                                                                                      from 12/31/46 through
500                                                                                                                                                                                                                                                                   7/31/08. Shaded areas
                                                                                                                                                                                                                                                                      represent market declines
                                                                                                                                                                                                                                                                      of 20% or more. Returns
400                                                                                                                                                                                                                                                                   assume reinvestment of
                                                                                                                                                                                                                                                                      all distributions. It is not
                                                                                                                                                                                                                                                                      possible to invest directly
                                                                                                                                                                                                                                                                      in an index. The index is
300
                                                                                                                                                                                                                                                                      unmanaged and does not
                                                                                                                                                                                                                                                                      take transaction costs
                                                                                                                                                                                                                                                                      into consideration. Past
200                                                                                                                                                                                                                                                                   performance does not
                                                                                                                                                                                                                                                                      guarantee future results.

100


  0
      12/45
              12/47
                      12/49
                              12/51
                                      12/53
                                              12/55
                                                      12/57
                                                              12/59
                                                                      12/61
                                                                              12/63
                                                                                      12/65
                                                                                              12/67
                                                                                                      12/69
                                                                                                              12/71
                                                                                                                      12/73
                                                                                                                              12/75
                                                                                                                                      12/77
                                                                                                                                              12/79
                                                                                                                                                      12/81
                                                                                                                                                              12/83
                                                                                                                                                                      12/85
                                                                                                                                                                              12/87
                                                                                                                                                                                      12/89
                                                                                                                                                                                              12/91
                                                                                                                                                                                                      12/93
                                                                                                                                                                                                              12/95
                                                                                                                                                                                                                      12/97
                                                                                                                                                                                                                              12/99
                                                                                                                                                                                                                                      12/01
                                                                                                                                                                                                                                              12/03
                                                                                                                                                                                                                                                      12/05
                                                                                                                                                                                                                                                              12/07
Consequences of Missing the Best Trading Days in the S&P 500 Index

18,000                                                                                                           Source: Bloomberg.
                                                                                                                 This is for illustrative
16,000     $15,954                                                                                               purposes only and
                                                                                                                 not indicative of any
                                                                                                                 investment. The chart
14,000                                                                                                           depicts the ending
                                                                                                                 investment value of
                           $12,337                                                                               $10,000 in the S&P 500
12,000                                                                                                           Index for all trading days
                                                                                                                 as well as for time periods
                                            $9,919                                                               in which the best trading
10,000                                                                                                           days are missed. Returns
                                                              $8,174                                             assume reinvestment of
                                                                                                                 all distributions. It is not
 8,000
                                                                                                                 possible to invest directly
                                                                                 $6,789
                                                                                                                 in an index. The index is
 6,000                                                                                            $5,703         unmanaged and does not
                                                                                                                 take transaction costs
                                                                                                                 into consideration. Past
 4,000                                                                                                           performance does not
                                                                                                                 guarantee future results.

 2,000


   0
          All Trading   Missing 5 Best   Missing 10 Best   Missing 15 Best   Missing 20 Best   Missing 25 Best
              Days       Trading Days     Trading Days      Trading Days      Trading Days      Trading Days




    Don’t try to time the market
   The simple investment maxim of “buy low and sell                As the above chart shows, if you were out of the
   high” generally produces positive results. However,             market on the 10 best trading days over the last
   complete success at market timing requires consistent           decade, you would have lost nearly 37 percent of
   knowledge of when the high and low points have                  portfolio growth. A hypothetical $10,000 investment
   been reached. This is a talent beyond the capabilities          on September 30, 1998 in the S&P 500 Index
   of even the most seasoned professional. The odds of             would have grown to $15,954 by September 30,
   successfully timing the market become even slimmer              2008. Missing only the five best days would have
   when you consider that, historically, the biggest               lowered your portfolio value to $12,337. The lesson?
   market gains are often clustered into very short time           History has shown that, for most investors, the most
   periods. So even if you’re able to avoid significant            important factor in long-term success is time in the
   downturns, missing just a portion of a recovery                 market, not timing the market.
   can impact substantially your portfolio’s long-term
   performance.



                                                                                                  Stock Market Contractions and Expansions
                                                                                                  1973 - 2006

                                                                                                    $100
                                                                                                                   Contraction
                                                                                                                   Expansion
                                                                                                                   Stocks
Don’t go it alone
As the past few years have shown, the markets are          the actions they are taking today; actions that are
unpredictable and rife with volatility. This makes the     based upon a process that integrates both insurance
value of working with an investment professional to        and investment products. It is an integral part of our
build a sound, time-tested investment strategy even        investment philosophy.
more critical.
                                                           Your Northwestern Mutual financial representative
The mission of the Northwestern Mutual Financial           will work with you to help you understand
Network is to develop enduring relationships with          the actions needed to meet your future financial
our clients by providing expert guidance for a             goals. As part of this process, he or she is guided
lifetime of financial security. “Financial Security”       by Northwestern Mutual’s 10-point investment
means bringing to our clients a feeling of confidence      philosophy and asset allocation approach.
that they will realize their financial goals through




     This proven investment approach will help your representative to:
     1. Solve your risk-based needs first.
     2. Provide expert guidance to help develop your long term investment strategy.
     3. Create a strategy consistent with your risk tolerance, time horizon, and goals.
     4. Determine a diversification strategy using asset allocation to meet goals.
     5. Use professionally created quality investment portfolios designed to match your asset allocation
        strategy.
     6. Use rebalancing to remove emotion from decision making.
     7. Manage the impact of taxes and inflation.
     8. Evaluate the asset allocation relative to your long term goals and benchmarks.
     9. Help you resist the temptation to change your strategy during up or down market movements.
     10. Encourage you to start early, invest regularly, and use dollar cost averaging.




Of course, no investment strategy can assure a             Talk to your Northwestern Mutual financial
profit or protect against loss in declining markets.       representative for more information. He or she can
Investors should consider their ability to continue        show you how sticking to a solid investment strategy
to purchase through periods of low price levels.           and maintaining a long-term perspective can help you
                                                           build endurance to reach your financial goals even
                                                           during times of market uncertainty.
Stay the course
A market downturn can test the resolve of even                           some periods of decline have been severe, overall
the most focused investor, causing them to second-                       the market has grown with time. For instance,
guess their long-term financial decisions and sell                       the stock market fell from its peak at month-
at precisely the wrong time. However, there’s                            end May 1990 to its trough in October 1990 by
compelling evidence to support the importance of                         –14.7 percent, but grew by 354.8 percent from
“staying the course.”                                                    November 1990 to its next peak in June 1998.

Understanding general stock market behavior                              Of course, this does not mean stocks will
can help you maintain a disciplined approach to                          experience positive returns every year and no
investing, especially during difficult markets. The                      one can predict market declines with certainty.
regions shaded in red highlight the contraction                          However, the stock market can add real value to
phase of a stock market cycle, and the blue regions                      your portfolio over the long term. The important
show the expansion phase. A contraction is defined                       lesson is to not let short term declines keep you
by a time period when the stock market value                             from reaping the gains of long term investing. The
declined from its peak by 10% or more. These                             key is to work with your financial representative
declines seem to happen at random and last for                           to formulate a plan to fit your goals, time horizon
varying time periods. Since 1973, the market has                         and risk tolerance – and then stick with it.
experienced seven market contractions. While




Stock Market Contractions and Expansions
1973 - 2007

$100                                                                                                       Past performance is no
                   Contraction                                                                             guarantee of future results.
                   Expansion                                                                               This is for illustrative purposes
                                                                                                           only and not indicative of any
                   Stocks                                                                                  investment. An investment
 $10                                                                                                       cannot be made directly in an
                                                                                                           index. ©2008 Morningstar, Inc.
                                                                                                           All rights reserved. 4/1/2008
                                                                                                           Returns and principal invested
                                                                                                           in stocks are not guaranteed.
  $1
                                                                                                           About the data
                                                                                                           Large company stocks in this
                                                                                                           example are represented by
                                                                                                           the Standard & Poor’s 500®,
  $0
                                                                                                           which is an unmanaged group
   1973         1977        1981        1985        1989         1993        1997       2001      2005     of securities and considered to
                                                                                                           be representative of the stock
       Cumulative return                                                                                   market in general. An investment
400%                                                                354.8%                                 cannot be made directly in
                                                                                                           an index. The data assumes
                                        281.5%
                                                                                                           reinvestment of all income and
200%                                                                                                       does not account for taxes or
              85.9%    86.5%                                                                       98.3%   transaction costs.
                                                    71.2%                           62.6%
  0%
       -42.6%    -14.1%        -16.9%            -29.5% -14.7%                 -15.4%    -44.7%
Market Leaders Vary Over Time

                                                                                                                                                    Source: Large-Cap
          1993     1994      1995     1996     1997     1998     1999     2000     2001      2002     2003    2004      2005     2006     2007      S&P 500; Mid-Cap
                                                                                                                                                    S&P 400; Small-Cap
         Inter-   Inter-  Large        Real    Large    Large Inter-   Real         Real      Core Inter-   Real   Inter-   Real   Inter-           S&P 600; Real
        national national Cap         Estate    Cap      Cap national Estate       Estate    Bond national Estate national Estate national          Estate NAREIT
HIGHEST 32.9% 8.1% 37.4%              35.3%    33.4%    28.6% 27.3% 26.4%          13.9%     10.3% 39.2% 31.6% 14.0% 35.1% 11.6%
RETURN                                                                                                                                              Equity; International
                                                                                                                                                    MSCI EAFE; Core
           Real                      Large        Inter-  Large                     Core      Real    Small    Small         Inter-                 Bond LB U.S.
          Estate    Cash     Mid Cap Cap Mid Cap national Cap Mid Cap               Bond     Estate    Cap      Cap Mid Cap national Mid Cap
                                                                                                                                                    Aggregate; High Yield
          19.7%     4.2%      30.9% 23.1% 32.3% 20.3% 21.0% 17.5%                   8.4%      3.8%    38.8%    22.6% 12.6% 26.9%      8.0%          Bond LB U.S. High
                                                                                                                                                    Yield; Cash CITI 90
          Small     Real     Small    Small    Small                Small           Small              Real   Inter-   Real      Large     Core     Day T-Bill
           Cap     Estate     Cap      Cap      Cap Mid Cap Mid Cap Cap              Cap     Cash     Estate national Estate      Cap      Bond
          18.8%     3.2%     30.0%    21.3%    25.6% 19.1% 14.7% 11.8%              6.5%     1.7%     37.1% 20.7% 12.1%          15.8%     7.0%     This is for illustrative
           High               High                                                  High      High                                                  purposes only and
           Yield    Large     Yield        Real         Core     Small     Core     Yield     Yield                     Small    Small     Large    not indicative of
          Bond       Cap     Bond Mid Cap Estate        Bond      Cap     Bond      Bond     Bond     Mid Cap Mid Cap    Cap      Cap       Cap     any investment.
          17.1%     1.3%     19.2% 19.2% 20.3%          8.7%     12.4%    11.6%     5.3%     -1.4%     35.6% 16.5%      7.7%     15.1%     5.5%     The data assumes
                     High              High     High                                                High        High              High              reinvestment of all
                     Yield    Core     Yield    Yield                                               Yield       Yield   Large     Yield             income and does
         Mid Cap    Bond     Bond     Bond     Bond     Cash     Cash      Cash     Cash    Mid Cap Bond       Bond      Cap     Bond      Cash     not account for
          14.0%     -1.0%    18.5%    11.3%    12.8%    5.1%     4.7%      6.0%     4.1%    -14.5% 29.0%       11.1%    4.9%     11.8%     4.7%     taxes or transactions
                                                        High     High      High                                                            High     costs. This chart is
          Large      Core     Real   Inter-     Core    Yield    Yield     Yield           Small      Large    Large                       Yield    based upon past
           Cap      Bond     Estate national    Bond    Bond     Bond     Bond     Mid Cap Cap         Cap      Cap     Cash    Mid Cap    Bond     index performance
          10.0%     -2.9%    15.3%   6.4%       9.7%    1.9%     2.4%     -5.9%     -0.6% -14.6%      28.7%    10.9%    3.0%     10.3%     1.9%     and is not indicative
                                                                                                                        High                        of future results.
          Core              Inter-                      Small     Core    Large     Large  Inter-      Core    Core     Yield             Small     Indexes are
          Bond     Mid Cap national   Cash      Cash     Cap     Bond      Cap       Cap national      Bond    Bond     Bond      Cash     Cap      unmanaged and
          9.8%      -3.6% 11.6%       5.3%      5.2%    -1.3%    -0.8%    -9.1%    -11.9% -15.6%       4.1%    4.3%     2.7%      4.8%    -0.3%     cannot be invested
LOWEST                                                                                                                                              in directly.
RETURN              Small             Core      Inter-   Real     Real    Interna- Interna- Large                       Core      Core      Real
          Cash       Cap      Cash    Bond     national Estate   Estate     tional  tional   Cap       Cash    Cash     Bond      Bond     Estate
          3.1%      -4.8%     5.8%    3.6%      2.1% -17.5%      -4.6%     -14.0% -21.2% -22.1%        1.1%    1.2%     2.4%      4.3%    -15.7%

         Source: Large-Cap S&P 500; Mid-Cap S&P 400; Small-Cap S&P 600; Real Estate NAREIT Equity; International MSCI EAFE; Core Bond LB
         U.S. Aggregate; High Yield Bond LB U.S. High Yield; Cash CITI 90 Day T-Bill
         This is for illustrative purposes only and not indicative of any investment. The data assumes reinvestment of all income and does not
         account for taxes or transactions costs. This chart is based upon past index performance and is not indicative of future results.
         Indexes are unmanaged and cannot be invested in directly.




     Build a well-diversified portfolio
     It’s important to remember that the market is made                                     investing in just one. If you diversify your portfolio
     up of many parts – small-cap and large-cap stocks,                                     across different asset classes, your financial security
     growth and value stocks, domestic and international                                    isn’t tied to the fluctuations of a single investment.
     stocks, bonds of different countries, maturities and                                   However, it is vital to understand that diversifying
     qualities, and cash equivalents.                                                       won’t provide any down side protection in broadly
                                                                                            declining markets.
     Each of these asset classes has different risk and
     return characteristics. The market cycle dictates that                                 Another important lesson to keep in mind is that
     they will go in and out of favor – some have positive                                  chasing the performance of last year’s winners
     years when others are negative; some have record                                       doesn’t guarantee future success. Instead of trying
     gains when others experience average gains or even                                     to predict which asset class will be the winner, your
     losses.                                                                                financial representative can help you invest in a
                                                                                            well diversified portfolio, based on your goals, risk
     The most widely accepted way to help reduce the                                        tolerance and timeframe, to maximize your returns
     risk of investing is diversification – spreading money                                 while minimizing your volatility.
     among a variety of investments as opposed to
Be a consistent investor
While you can’t control how markets perform, you                                            average cost may ultimately equate to a higher return
can control how much you invest and when. Like                                              when the market bounces back.
the fabled race between the tortoise and the hare,
the investor who moves steadily toward his or her                                           Dollar-cost averaging may be a way to gradually
goal may be more likely to succeed than the one who                                         approach volatile markets. In the example below,
darts in and out of the market.                                                             an investor systematically investing $600 a quarter
                                                                                            would have purchased 114 shares by the end of the
Although past performance does not guarantee                                                4th quarter (30 + 40 + 24 + 20 = 114), representing
future results, history shows that by investing                                             a total investment of $2,400. Divided by the total
regularly over the long term, you can reduce the                                            number of shares purchased, the average cost per
impact of market fluctuations on your overall                                               share is $21.05. This is less than the average market
portfolio. With dollar cost averaging, a set amount                                         price of $22.50 ($20 + $15 + $25 + $30 = $90/4
is invested at regular intervals, no matter which                                           quarters = $22.50).
direction the market is headed. That way you buy
more investment units when the market is down and                                           Dollar-cost averaging will not protect against losses,
fewer when it is up. This helps even out the average                                        but your financial representative can help you
price per unit, hence “dollar cost averaging,” and                                          determine if using this strategy as part of your overall
decreases market timing risk. The result of a lower                                         plan may help you get more from your investments.




        Standing Up to the Bear
        Dollar Cost Averaging: A hypothetical $600 invested systematically for lower average cost per share
                                                                                                                                                    For illustration only.
                                                                                          1st Qtr   2nd Qtr   3rd Qtr        4th Qtr                The data does
        50          Number of Units Purchased            Average Market Price*           $20.00     $17.50    $20.00         $22.50    $40
                                                                                                                                                    not represent any
                                                         Dollar-Cost Average Price*      $20.00     $17.14    $19.15         $21.05
                                                                                                                                                    particular investment.
                    Price/Unit
                                                        *Cumulative average price                                                                   No investment is risk
                                                                                                                                                    free, and a systematic
                                                   40                                                                                               investment plan does
        40                                                                                                                                          not ensure profits or
                                                                                                                         $30           $30          protect against losses
                                                                                                                                                    in declining markets.
Units                                                                                 $25                                                   Price
                      30
        30

                    $20
                                                                                       24                                              $20

                                                                                                                        20
        20

                                                  $15

                                                                                                                                       $10
        10




         0                                                                                                                             $0
                  1st Quarter                   2nd Quarter                         3rd Quarter                  4th Quarter
Rebalancing Can Change the Shape of Portfolio Risk


                                                                                                  Rebalancing can
                                                                                                  increase the
Higher Probability                                                                                consistency of returns



                          Rebalancing can
                          reduce the possibility
                          of disappointing returns
                                                                                                                           Source: Northwestern Mutual
                                                                                                                           Wealth Management Company




                                                          lio
                                                   r   tfo
                                                Po
                                        ed
                                   a  nc
                             b  al
                           re
                       n-                                              Rebalancing can
                     No                                         ol
                                                                  io
                                                                       increase the
                                                           r tf
                                                        Po             median returns
                                                  d
                                             ce
                                      l    an
                                   ba
                                 Re

Lower Probability

                     Lower Expected Return                                               Higher Expected Return

            Source: Northwestern Mutual Wealth Management Company




Let rebalancing work for you
Even during difficult markets, some of your                                         investment risk – and the fact that it is unintentional
investments may perform better than others. This                                    doesn’t make the potential negative impact any easier
means that the percentage of each of your asset                                     to take.
classes may have shifted from your original target.
That’s why it is important to rebalance your                                        Your financial representative can help you take an
portfolio, if necessary, to bring your asset allocation                             objective approach to periodic rebalancing, keeping
back into line with your goals, risk tolerance and                                  your overall performance and goals in sight. Intensive
time frame.                                                                         analysis has gone into weighing the return potential
                                                                                    of the different assets against their risk profiles to
A systematic approach to rebalancing also is an                                     create an optimal portfolio mix. Your representative
important way to help keep emotion from interfering                                 understands that getting that dynamic right is critical
with a portfolio’s performance. It’s easy to see why                                to achieving your long-term financial goals. As the
an investor might find it hard to sell even a part of                               performance of the various assets in the portfolio
an investment that has helped them significantly                                    differ over time, the mix that was so carefully created
improve their net worth. Unfortunately, that                                        will change. Your representative will work with you
sentimental attachment to the holding can make it                                   to correct any imbalances in your portfolio helping
easier to lose the returns it has produced. Emotion                                 to ensure that your investments continue to reflect
causes the investor in this case to increase his or her                             your desired risk/reward profile.
All investments carry some level of risk, including the potential loss of principal invested.
Indexes and/or benchmarks are unmanaged and cannot be invested in directly. Returns
represent past performance, are not a guarantee of future performance, and are not indicative
of any specific investment. Although stocks have historically outperformed bonds, they also
have historically been more volatile. The securities of small capitalization companies are
subject to higher volatility than larger, more established companies and may be less liquid.
Bond investors should carefully consider risks such as interest rate risk, credit risk, securities
lending, repurchase and reverse repurchase transaction risk. Greater risk is inherent in
investing primarily in high yield bonds. They are subject to additional risks, such as limited
liquidity and increased volatility. There is an inverse relationship between interest rates and
bond prices. Investing in foreign securities is subject to certain risks not associated with
domestic investing such as currency fluctuations and changes in political and economic
conditions. Specific sector investing such as real estate can be subject to different and
greater risks than more diversified investments. Declines in the value of real estate, economic
conditions, property taxes and tax laws and interest rates all present potential risks to real
estate investments.

Northwestern Mutual Financial Network (NMFN) is the marketing name for the sales and
distribution arm of The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM) and
its subsidiaries and affiliates. Securities are offered through Northwestern Mutual Investment
Services, LLC, 1-866-664-7737, a wholly owned company of NM, broker-dealer, registered
investment adviser, and member FINRA and SIPC.




                                            The Northwestern Mutual
                                            Life Insurance Company • Milwaukee, WI
                                            www.nmfn.com

                                            92-0536-01 (0308) (REV 1008)

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Investing In Difficult Markets

  • 1. Going the Distance How to build endurance for difficult markets
  • 2. The Dow posts a record high…the markets tumble in heavy trading. It can be difficult to maintain a long-term perspective during challenging economic times. But as top athletes will tell you, the only way for them to win is to avoid distractions, remain focused through difficult times, and keep the goal in mind. The same is true for investing. While maintaining a long-term perspective through volatile markets isn’t always easy, it can be rewarding. How can you avoid the distraction of short- term market moves and build endurance for the long run? Here are some time-tested principles of successful investing that can help you stay focused regardless of what’s happening in the markets.
  • 3. Take advantage of market opportunities In volatile markets, investors are frequently faced Corrections should be recognized as part of the with an emotionally difficult choice: whether to keep normal market cycle; savvy investors acknowledge investing even during periods of market turmoil. Yet this, and over time, are confident the capital markets for long-term investors, falling stock prices aren’t will recover. The market has experienced 20% or all bad news. In fact, during market lows, you may greater market corrections 10 times in the past have the opportunity to expand your portfolio with 60 years. Despite this, if an investor had invested quality investments at attractive prices. $100 in the S&P 500 Index 60 years ago, the initial investment would have grown to over $78,000 While historical performance is not indicative of today! Your financial representative can help you put future performance, the market has trended upward market volatility into perspective and work within over the long term, and investors who purchased your investment plan to help you invest appropriately. when equity prices were relatively inexpensive experienced a significant gain. Market Corrections of 20% or More From 12/46 Through 7/08 900 Source: Bloomberg This is for illustrative purposes only and 800 not indicative of any investment. The data depicts the Standard & 700 Poor’s 500® Index, which is an unmanaged group of securities and considered 600 to be representative of the stock market in general, from 12/31/46 through 500 7/31/08. Shaded areas represent market declines of 20% or more. Returns 400 assume reinvestment of all distributions. It is not possible to invest directly in an index. The index is 300 unmanaged and does not take transaction costs into consideration. Past 200 performance does not guarantee future results. 100 0 12/45 12/47 12/49 12/51 12/53 12/55 12/57 12/59 12/61 12/63 12/65 12/67 12/69 12/71 12/73 12/75 12/77 12/79 12/81 12/83 12/85 12/87 12/89 12/91 12/93 12/95 12/97 12/99 12/01 12/03 12/05 12/07
  • 4. Consequences of Missing the Best Trading Days in the S&P 500 Index 18,000 Source: Bloomberg. This is for illustrative 16,000 $15,954 purposes only and not indicative of any investment. The chart 14,000 depicts the ending investment value of $12,337 $10,000 in the S&P 500 12,000 Index for all trading days as well as for time periods $9,919 in which the best trading 10,000 days are missed. Returns $8,174 assume reinvestment of all distributions. It is not 8,000 possible to invest directly $6,789 in an index. The index is 6,000 $5,703 unmanaged and does not take transaction costs into consideration. Past 4,000 performance does not guarantee future results. 2,000 0 All Trading Missing 5 Best Missing 10 Best Missing 15 Best Missing 20 Best Missing 25 Best Days Trading Days Trading Days Trading Days Trading Days Trading Days Don’t try to time the market The simple investment maxim of “buy low and sell As the above chart shows, if you were out of the high” generally produces positive results. However, market on the 10 best trading days over the last complete success at market timing requires consistent decade, you would have lost nearly 37 percent of knowledge of when the high and low points have portfolio growth. A hypothetical $10,000 investment been reached. This is a talent beyond the capabilities on September 30, 1998 in the S&P 500 Index of even the most seasoned professional. The odds of would have grown to $15,954 by September 30, successfully timing the market become even slimmer 2008. Missing only the five best days would have when you consider that, historically, the biggest lowered your portfolio value to $12,337. The lesson? market gains are often clustered into very short time History has shown that, for most investors, the most periods. So even if you’re able to avoid significant important factor in long-term success is time in the downturns, missing just a portion of a recovery market, not timing the market. can impact substantially your portfolio’s long-term performance. Stock Market Contractions and Expansions 1973 - 2006 $100 Contraction Expansion Stocks
  • 5. Don’t go it alone As the past few years have shown, the markets are the actions they are taking today; actions that are unpredictable and rife with volatility. This makes the based upon a process that integrates both insurance value of working with an investment professional to and investment products. It is an integral part of our build a sound, time-tested investment strategy even investment philosophy. more critical. Your Northwestern Mutual financial representative The mission of the Northwestern Mutual Financial will work with you to help you understand Network is to develop enduring relationships with the actions needed to meet your future financial our clients by providing expert guidance for a goals. As part of this process, he or she is guided lifetime of financial security. “Financial Security” by Northwestern Mutual’s 10-point investment means bringing to our clients a feeling of confidence philosophy and asset allocation approach. that they will realize their financial goals through This proven investment approach will help your representative to: 1. Solve your risk-based needs first. 2. Provide expert guidance to help develop your long term investment strategy. 3. Create a strategy consistent with your risk tolerance, time horizon, and goals. 4. Determine a diversification strategy using asset allocation to meet goals. 5. Use professionally created quality investment portfolios designed to match your asset allocation strategy. 6. Use rebalancing to remove emotion from decision making. 7. Manage the impact of taxes and inflation. 8. Evaluate the asset allocation relative to your long term goals and benchmarks. 9. Help you resist the temptation to change your strategy during up or down market movements. 10. Encourage you to start early, invest regularly, and use dollar cost averaging. Of course, no investment strategy can assure a Talk to your Northwestern Mutual financial profit or protect against loss in declining markets. representative for more information. He or she can Investors should consider their ability to continue show you how sticking to a solid investment strategy to purchase through periods of low price levels. and maintaining a long-term perspective can help you build endurance to reach your financial goals even during times of market uncertainty.
  • 6. Stay the course A market downturn can test the resolve of even some periods of decline have been severe, overall the most focused investor, causing them to second- the market has grown with time. For instance, guess their long-term financial decisions and sell the stock market fell from its peak at month- at precisely the wrong time. However, there’s end May 1990 to its trough in October 1990 by compelling evidence to support the importance of –14.7 percent, but grew by 354.8 percent from “staying the course.” November 1990 to its next peak in June 1998. Understanding general stock market behavior Of course, this does not mean stocks will can help you maintain a disciplined approach to experience positive returns every year and no investing, especially during difficult markets. The one can predict market declines with certainty. regions shaded in red highlight the contraction However, the stock market can add real value to phase of a stock market cycle, and the blue regions your portfolio over the long term. The important show the expansion phase. A contraction is defined lesson is to not let short term declines keep you by a time period when the stock market value from reaping the gains of long term investing. The declined from its peak by 10% or more. These key is to work with your financial representative declines seem to happen at random and last for to formulate a plan to fit your goals, time horizon varying time periods. Since 1973, the market has and risk tolerance – and then stick with it. experienced seven market contractions. While Stock Market Contractions and Expansions 1973 - 2007 $100 Past performance is no Contraction guarantee of future results. Expansion This is for illustrative purposes only and not indicative of any Stocks investment. An investment $10 cannot be made directly in an index. ©2008 Morningstar, Inc. All rights reserved. 4/1/2008 Returns and principal invested in stocks are not guaranteed. $1 About the data Large company stocks in this example are represented by the Standard & Poor’s 500®, $0 which is an unmanaged group 1973 1977 1981 1985 1989 1993 1997 2001 2005 of securities and considered to be representative of the stock Cumulative return market in general. An investment 400% 354.8% cannot be made directly in an index. The data assumes 281.5% reinvestment of all income and 200% does not account for taxes or 85.9% 86.5% 98.3% transaction costs. 71.2% 62.6% 0% -42.6% -14.1% -16.9% -29.5% -14.7% -15.4% -44.7%
  • 7. Market Leaders Vary Over Time Source: Large-Cap 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 S&P 500; Mid-Cap S&P 400; Small-Cap Inter- Inter- Large Real Large Large Inter- Real Real Core Inter- Real Inter- Real Inter- S&P 600; Real national national Cap Estate Cap Cap national Estate Estate Bond national Estate national Estate national Estate NAREIT HIGHEST 32.9% 8.1% 37.4% 35.3% 33.4% 28.6% 27.3% 26.4% 13.9% 10.3% 39.2% 31.6% 14.0% 35.1% 11.6% RETURN Equity; International MSCI EAFE; Core Real Large Inter- Large Core Real Small Small Inter- Bond LB U.S. Estate Cash Mid Cap Cap Mid Cap national Cap Mid Cap Bond Estate Cap Cap Mid Cap national Mid Cap Aggregate; High Yield 19.7% 4.2% 30.9% 23.1% 32.3% 20.3% 21.0% 17.5% 8.4% 3.8% 38.8% 22.6% 12.6% 26.9% 8.0% Bond LB U.S. High Yield; Cash CITI 90 Small Real Small Small Small Small Small Real Inter- Real Large Core Day T-Bill Cap Estate Cap Cap Cap Mid Cap Mid Cap Cap Cap Cash Estate national Estate Cap Bond 18.8% 3.2% 30.0% 21.3% 25.6% 19.1% 14.7% 11.8% 6.5% 1.7% 37.1% 20.7% 12.1% 15.8% 7.0% This is for illustrative High High High High purposes only and Yield Large Yield Real Core Small Core Yield Yield Small Small Large not indicative of Bond Cap Bond Mid Cap Estate Bond Cap Bond Bond Bond Mid Cap Mid Cap Cap Cap Cap any investment. 17.1% 1.3% 19.2% 19.2% 20.3% 8.7% 12.4% 11.6% 5.3% -1.4% 35.6% 16.5% 7.7% 15.1% 5.5% The data assumes High High High High High High reinvestment of all Yield Core Yield Yield Yield Yield Large Yield income and does Mid Cap Bond Bond Bond Bond Cash Cash Cash Cash Mid Cap Bond Bond Cap Bond Cash not account for 14.0% -1.0% 18.5% 11.3% 12.8% 5.1% 4.7% 6.0% 4.1% -14.5% 29.0% 11.1% 4.9% 11.8% 4.7% taxes or transactions High High High High costs. This chart is Large Core Real Inter- Core Yield Yield Yield Small Large Large Yield based upon past Cap Bond Estate national Bond Bond Bond Bond Mid Cap Cap Cap Cap Cash Mid Cap Bond index performance 10.0% -2.9% 15.3% 6.4% 9.7% 1.9% 2.4% -5.9% -0.6% -14.6% 28.7% 10.9% 3.0% 10.3% 1.9% and is not indicative High of future results. Core Inter- Small Core Large Large Inter- Core Core Yield Small Indexes are Bond Mid Cap national Cash Cash Cap Bond Cap Cap national Bond Bond Bond Cash Cap unmanaged and 9.8% -3.6% 11.6% 5.3% 5.2% -1.3% -0.8% -9.1% -11.9% -15.6% 4.1% 4.3% 2.7% 4.8% -0.3% cannot be invested LOWEST in directly. RETURN Small Core Inter- Real Real Interna- Interna- Large Core Core Real Cash Cap Cash Bond national Estate Estate tional tional Cap Cash Cash Bond Bond Estate 3.1% -4.8% 5.8% 3.6% 2.1% -17.5% -4.6% -14.0% -21.2% -22.1% 1.1% 1.2% 2.4% 4.3% -15.7% Source: Large-Cap S&P 500; Mid-Cap S&P 400; Small-Cap S&P 600; Real Estate NAREIT Equity; International MSCI EAFE; Core Bond LB U.S. Aggregate; High Yield Bond LB U.S. High Yield; Cash CITI 90 Day T-Bill This is for illustrative purposes only and not indicative of any investment. The data assumes reinvestment of all income and does not account for taxes or transactions costs. This chart is based upon past index performance and is not indicative of future results. Indexes are unmanaged and cannot be invested in directly. Build a well-diversified portfolio It’s important to remember that the market is made investing in just one. If you diversify your portfolio up of many parts – small-cap and large-cap stocks, across different asset classes, your financial security growth and value stocks, domestic and international isn’t tied to the fluctuations of a single investment. stocks, bonds of different countries, maturities and However, it is vital to understand that diversifying qualities, and cash equivalents. won’t provide any down side protection in broadly declining markets. Each of these asset classes has different risk and return characteristics. The market cycle dictates that Another important lesson to keep in mind is that they will go in and out of favor – some have positive chasing the performance of last year’s winners years when others are negative; some have record doesn’t guarantee future success. Instead of trying gains when others experience average gains or even to predict which asset class will be the winner, your losses. financial representative can help you invest in a well diversified portfolio, based on your goals, risk The most widely accepted way to help reduce the tolerance and timeframe, to maximize your returns risk of investing is diversification – spreading money while minimizing your volatility. among a variety of investments as opposed to
  • 8. Be a consistent investor While you can’t control how markets perform, you average cost may ultimately equate to a higher return can control how much you invest and when. Like when the market bounces back. the fabled race between the tortoise and the hare, the investor who moves steadily toward his or her Dollar-cost averaging may be a way to gradually goal may be more likely to succeed than the one who approach volatile markets. In the example below, darts in and out of the market. an investor systematically investing $600 a quarter would have purchased 114 shares by the end of the Although past performance does not guarantee 4th quarter (30 + 40 + 24 + 20 = 114), representing future results, history shows that by investing a total investment of $2,400. Divided by the total regularly over the long term, you can reduce the number of shares purchased, the average cost per impact of market fluctuations on your overall share is $21.05. This is less than the average market portfolio. With dollar cost averaging, a set amount price of $22.50 ($20 + $15 + $25 + $30 = $90/4 is invested at regular intervals, no matter which quarters = $22.50). direction the market is headed. That way you buy more investment units when the market is down and Dollar-cost averaging will not protect against losses, fewer when it is up. This helps even out the average but your financial representative can help you price per unit, hence “dollar cost averaging,” and determine if using this strategy as part of your overall decreases market timing risk. The result of a lower plan may help you get more from your investments. Standing Up to the Bear Dollar Cost Averaging: A hypothetical $600 invested systematically for lower average cost per share For illustration only. 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr The data does 50 Number of Units Purchased Average Market Price* $20.00 $17.50 $20.00 $22.50 $40 not represent any Dollar-Cost Average Price* $20.00 $17.14 $19.15 $21.05 particular investment. Price/Unit *Cumulative average price No investment is risk free, and a systematic 40 investment plan does 40 not ensure profits or $30 $30 protect against losses in declining markets. Units $25 Price 30 30 $20 24 $20 20 20 $15 $10 10 0 $0 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
  • 9. Rebalancing Can Change the Shape of Portfolio Risk Rebalancing can increase the Higher Probability consistency of returns Rebalancing can reduce the possibility of disappointing returns Source: Northwestern Mutual Wealth Management Company lio r tfo Po ed a nc b al re n- Rebalancing can No ol io increase the r tf Po median returns d ce l an ba Re Lower Probability Lower Expected Return Higher Expected Return Source: Northwestern Mutual Wealth Management Company Let rebalancing work for you Even during difficult markets, some of your investment risk – and the fact that it is unintentional investments may perform better than others. This doesn’t make the potential negative impact any easier means that the percentage of each of your asset to take. classes may have shifted from your original target. That’s why it is important to rebalance your Your financial representative can help you take an portfolio, if necessary, to bring your asset allocation objective approach to periodic rebalancing, keeping back into line with your goals, risk tolerance and your overall performance and goals in sight. Intensive time frame. analysis has gone into weighing the return potential of the different assets against their risk profiles to A systematic approach to rebalancing also is an create an optimal portfolio mix. Your representative important way to help keep emotion from interfering understands that getting that dynamic right is critical with a portfolio’s performance. It’s easy to see why to achieving your long-term financial goals. As the an investor might find it hard to sell even a part of performance of the various assets in the portfolio an investment that has helped them significantly differ over time, the mix that was so carefully created improve their net worth. Unfortunately, that will change. Your representative will work with you sentimental attachment to the holding can make it to correct any imbalances in your portfolio helping easier to lose the returns it has produced. Emotion to ensure that your investments continue to reflect causes the investor in this case to increase his or her your desired risk/reward profile.
  • 10. All investments carry some level of risk, including the potential loss of principal invested. Indexes and/or benchmarks are unmanaged and cannot be invested in directly. Returns represent past performance, are not a guarantee of future performance, and are not indicative of any specific investment. Although stocks have historically outperformed bonds, they also have historically been more volatile. The securities of small capitalization companies are subject to higher volatility than larger, more established companies and may be less liquid. Bond investors should carefully consider risks such as interest rate risk, credit risk, securities lending, repurchase and reverse repurchase transaction risk. Greater risk is inherent in investing primarily in high yield bonds. They are subject to additional risks, such as limited liquidity and increased volatility. There is an inverse relationship between interest rates and bond prices. Investing in foreign securities is subject to certain risks not associated with domestic investing such as currency fluctuations and changes in political and economic conditions. Specific sector investing such as real estate can be subject to different and greater risks than more diversified investments. Declines in the value of real estate, economic conditions, property taxes and tax laws and interest rates all present potential risks to real estate investments. Northwestern Mutual Financial Network (NMFN) is the marketing name for the sales and distribution arm of The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM) and its subsidiaries and affiliates. Securities are offered through Northwestern Mutual Investment Services, LLC, 1-866-664-7737, a wholly owned company of NM, broker-dealer, registered investment adviser, and member FINRA and SIPC. The Northwestern Mutual Life Insurance Company • Milwaukee, WI www.nmfn.com 92-0536-01 (0308) (REV 1008)