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![“Let your power users be the voice [of your brand]. Customers these days
are more willing to do this kind of work for your brand, but they want
recognition for doing it—they would like to be given that badge or stamp
that says, ‘You’re the power expert in Applegate bacon.
— JD Peterson, (previous) VP Marketing, Zendesk](https://image.slidesharecdn.com/8trends2015-150128025811-conversion-gate02/75/Investment-Trends-Where-to-invest-your-attention-in-2015-59-2048.jpg)
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Investment Trends: Where to invest your attention in 2015
The document outlines significant investment trends for 2015, highlighting areas such as big data, augmented and virtual reality, and the burgeoning cannabis industry. Key insights include the prediction of rapid growth in the legal cannabis sector, substantial revenue potential from the Internet of Things, and the increasing significance of cybersecurity amid rising threats. The report urges attention to emerging markets and technologies, forecasting major transformations in various sectors driven by innovation.
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Investment Trends: Where to invest your attention in 2015
- 1. Investment trends for2015: Where to invest your attention January, 2015
- 2. David Stark Principal, OurCrowd @starkupnation ZackMiller Partner, OurCrowd @newrulesinvest
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- 9. Car of theFuture Digital Health Internet of Things Trend: Sensors
- 10. Car of theFuture Trend: Sensors
- 11. Car of theFuture Trend: Sensors
- 12. China will growrapidly to claim a 35% share of the 120 million cars sold in 2030, accounting for revenues of $24 billion, against $21 billion for the U.S. market and $20 billion for Europe. Source: Luxe Research Trend: Sensors
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- 14. Making voice controlwork — in any sound environment Trend: Sensors
- 15. Car of theFuture Digital Health Internet of Things Trend: Sensors
- 16. Trend: Sensors Source: NewYork eHealth Collaborative
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- 18. Wearables —> The QuantifiedSelf Trend: Sensors
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- 20. Car of theFuture Digital Health Internet of Things Trend: Sensors
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- 23. There are alreadymore than 10 billion systems connected to the Internet (IDC) and by 2020 there will be nearly 26 billion devices on the Internet of Things (Gartner). Trend: Sensors
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- 25. New charging technologies will powerthe IoT Trend: Sensors
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- 31. The legal cannabisindustry is poised to grow faster than smartphones according to the Huffington Post. Source: HuffPo Trend: Cannabis Commerce
- 32. Legalized Cannabis industry expectedto bring in tens of billions of dollars of extra revenue per state Trend: Cannabis Commerce
- 33. Source: TechCrunch Venture Capital flowingto blooming startups, sensing opportunity Trend: Cannabis Commerce
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- 36. Augmented Reality Trend:Reality Shifting
- 37. Trend: Reality Shifting AugmentedReality (AR) might be the 8th mass market to evolve, following print, recording, cinema, radio, TV, Internet, and mobile, according to industry analyst, Tomi Ahonen
- 38. AR mobile appshave already gained traction in travel/tourism, healthcare, education, manufacturing, commerce, and entertainment Trend: Reality Shifting In 2009, Juniper Research reported annual revs from mobile AR apps were < $1M In 2015, ARCchart forecasts revs will reach $2.2B
- 39. Augmented Reality canoffer much more than just an information overlay
- 40. SELLING WITH AUGMENTED REALITY •Likelihood to buy? • 2D print display: 45% • AR: 74% • Attitude to price? • 2D print display: average price of £5.99 was attributed as the estimated retail value of the product • AR: average price of £7.99 • Advertising engagement? • 2D print display: average of 12 seconds • AR: average of 1 minute 23 seconds. Source- hiddenltd.com Trend: Reality Shifting
- 41. "Well, we stillhave some work to do, but now we're ready to put on our big kid shoes and learn how to run," Google said. Google Glass was the first to make waves among the AR wearables, but hasn’t found product market fit. Trend: Reality Shifting
- 42. Microsoft’s entry tothe market last week was met with great excitement Trend: Reality Shifting
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- 44. Augmented Reality <—>Virtual Reality
- 45. Virtual Reality Trend: RealityShifting
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- 47. Consumer VR marketis forecasted to generate over $5B in 2018, roughly 50/50 split between hardware and software Some people call VR “the last medium” because any subsequent medium can be invented inside of VR, using software alone. Looking back, the movie and TV screens we use today will be seen as an intermediate step between the invention of electricity and the invention of VR. Kids will think it’s funny that their ancestors used to stare at glowing rectangles hoping to suspend disbelief. – Chris Dixon Trend: Reality Shifting
- 48. FACEBOOK paid $2billion for Oculus to work together in “building the next computing platform and reimagining the way people communicate.” Trend: Reality Shifting
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- 51. The revenue flowingthrough the share economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%. Source: Forbes
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- 53. A whole newgeneration of sharing economy with entirely new assets to share Trend: Unbundling
- 54. Sharing economy ismultigenerational Trend: Unbundling
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- 58. Trend: The Crowd Businessesare co-opting the crowd into their business models
- 59. “Let your powerusers be the voice [of your brand]. Customers these days are more willing to do this kind of work for your brand, but they want recognition for doing it—they would like to be given that badge or stamp that says, ‘You’re the power expert in Applegate bacon. — JD Peterson, (previous) VP Marketing, Zendesk
- 60. Marketplace lending taking onbig banking Trend: The Crowd
- 61. Crowdfinance is changingthe way capital flows to people and opportunities Trend: The Crowd
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- 63. Source: Lending Club LendingClub massively ramping loan volumes Trend: The Crowd
- 64. 51 Flavors ofCrowdfinance Trend: The Crowd
- 65. OurCrowd, AngelList, CircleUplead the equity crowdfunding pack OurCrowd invested in ReWalk Robotics (RWLK), industry’s first IPO Trend: The Crowd
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- 67. $100B market withsignificant growth drivers “Cybersecurity budgets will explode in 2015 as every company, institution, and government attempts to avoid being Sony’d. VCs will pour money into this sector…and, yet, the hacks will continue because on the open internet there is no such thing as an impenetrable system.” - Fred Wilson (co-founder of Union Square Ventures) Trend: Security
- 68. Source: IBM • Thevolume, complexity and impact of attacks is growing rapidly • Adoption of cloud services and mobile devices has erased network perimeters, rendering traditional solutions ineffective Trend: Security
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- 73. Bitcoin got offto a rough start… Trend: Bitcoin
- 74. And still hasn’tsettled down Trend: Bitcoin
- 75. Investors are moreexcited about the Blockchain and its potential applications Source: Joel Monegro, USV Trend: Bitcoin
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- 77. What is soexciting is that we are on the precipice of some major technological evolutions and looking at historical precedents provides insight for key investment areas • Internet —> Sensors/Internet of Everything • Social —> Crowd • Mobile —> AR / VR • Etc. Summary