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Investor's multiverse
- 3. Current scenario Theinvestors- not able to find the right broker. There isn’t much awareness about the share market. the brokers -> few -> charge a lot. This is creating a lot of problems for the investors. Lack of trust between the investor and the broker.
- 4.
- 5. Our goal – Toprovide a common platform for both, the investors and the brokers. – Through this platform, the investor’s problem of not getting the proper advice will be solved. – It’ll also serve as a good platform for the advertisement of the brokers. ( to make good money )
- 6. Course of Action ■Step 1 – Setting up the App. ■ Step 2– Contacting the brokers and agencies and setting up the broker network. ■ Step 3 – Proper advertisement of the App. ■ Step 4 – helping people understand the benefits of this App. ■ Step 5- helping them understand how to use this App.
- 8. COMPANY OVERVIEW Core competencies: 1.A completely novel idea. 2. This App might revolutionize the share market business by being the perfect mediator. 3. Secure online transactions free of cost via known companies. 4. It is a freemium model App. 5. Allows you to contact the best brokers from across the country.
- 9. Strategic assets – Neitherinvestor nor broker being charged. 10% of the broker’s margin is charged as the fee to provide further services. So even if the broker isn’t earning much, he won’t have to leave the app as no monthly charges are there.
- 10. MARKET OVERVIEW OPPORTUNITY:- - Noexisting competition in the app market. - The basic version of the App comes for free. - A novel communication platform for transactions between investors and brokers.
- 11. THREATS • Novel idea,so people might take some time to warm up to it. • Less acceptability. • Trust issues. • Slow growth curve initially. • Propaganda between various competitive firms.
- 12. TARGET CUSTOMERS: • TheApp targets the adult population who want to either buy or sell shares • The App also targets the brokers who may help the investor invest in the right share according to his/her expectations and pocket.
- 13. OUR GOALS:To make aprofitable app that nets increasingly large amounts of income as it grows in network and scale. To provide a trustworthy platform for communication between brokers and investors.
- 14. NET INCOME Initial Assuming: No. ofBrokers = 1,000 No. of Users = 2,500 No. of transactions per month = 1,000 Average amount per investment/ = $1,000 Transaction Including all types of stocks, Let the average margin of broker = 10% Total earnings of brokers = 10%X1,000X $1000 = $100,000 Earnings via brokers (10% charged on the margin) = 10% of 100,000 = $10,000 No. of subscribers = 1,000 Average earning per subscriber = $4.5 Total subscription earnings = $4,500 Gross Income = 10,000 + 4,500 = $14,500 Estimated Expenses = $2,500 Net Income = 14,500 – 2,500 = $12,000
- 15. After 10 years: Assuming, Numberof brokers = 10,000 No. of Users = 25,000 No. of Transactions per month = 10,000 Average amount per transaction/ = $1,000 Investment Including all types of stocks, Let the average margin of broker = 10% Total earnings of brokers = 10%X 10,000 X 1,000 = $1,000,000 Earnings via brokers ( 10% charged on the margin ) = 10% of 1,000,000 = $100,000 No. of subscribers = 10,000 Average earning per subscriber = $5 Total subscription earnings = $50,000 Gross Income = $100,000 + $50,000 = $150,000 Estimated Expenses = $25,000 Net Income = 150,000 – 25,000 = $125,000
- 16. STRATEGY • TARGET MARKET-the larger public • Customers – the larger public • Collaborators – brokers • Company - Paypal, Paytm • Competitors – none • Context – attract the customer with the free services, get them habitualized and increase the charges as they go premium.
- 17. VALUE PROPOSITION •CUSTOMERVALUE –extremely high - all the initial profits shall come from transactions. •COLLABORATORVALUE – high - shall provide the share market advice. •COMPANYVALUE – medium - shall provide online transaction services.
- 18. TACTICS • Use socialmedia for free advertising • Lure in brokers by providing contact with a much larger demographic than their usual. • Increase the trust by a rating system of the brokers • Contact various firms via E-mail/ Footwork to get them involved.
- 19. PRODUCT A trustworthy communicationplatform that shall serve both investors and brokers equivocally. A Universally available app which remains free if used at the scale provided and does not have a time limit for free use, but if required, can provide more services on subscription basis.
- 20. SERVICES: •Trustworthy platform thatprovides secure transactions and proper advice about the share market to the customers according to their needs. •Provides brokers, proper contact with a larger. demographic and also a medium of advertisement.
- 22. BRAND Tagline: ‘Your investment won’tgo broke, because we don’t choke!’ BrandValues: Innovation, mutual trust and communication, Efficiency, Simplicity,Transparency, Versatility andAffluency. Hello, Mr. Brand
- 23. PRICE • The appcomes in 5 versions with increasing prices: FREE BRONZE-$3 SILVER-$8 GOLD-$15 PLATINUM-$25
- 24. INCENTIVES • Trustworthy platformthat provides secure transactions and proper advice about the share market to the customers according to their needs. • Provides brokers, proper contact with a larger demographic and also a medium of advertisement.
- 25. COMMUNICATION ■ Via socialmedia sites. ■ Setting up a broker communication network with the help of ratings and using that for advertisement. ■ By Word of mouth.
- 26. DISTRIBUTION • Google PlayStore • AppleApp Market • Windows Store • RecommendedWebsites • Amazon Stores
- 27. IMPLEMENTATION – Hire AppDevelopers to create a user-friendly interface – Communicate with IT experts to avail the service of cloud computing – Contact brokers individually or through their firms and familiarize them with the app
- 28. IMPLEMENTATION Present theapp to the customers via advertisements. Initially, provide good ratings to brokers who are employees of known firms. As the network grows, let the customer reviews take over. Increase the amount of the cloud space according to the rate of growth .
- 29. IT experts whodeal with cloud computing exclusively. Fee for the cloud space. A call center for problems regarding the app.
- 30. SCHEDULE Design ofthe App – 6 weeks Communicating with firms and brokers- 3 months Setting up cloud space-1 month Pre-Launch advertisement of the App – 1 month. Launch Week- large scale advertisement Initial growth of network- 6 months Monitoring growth and changing according to needs and the scale.
- 33. Disclaimer This presentation wascreated by SAHIB KAUR during a marketing management internship, under the guidance of Professor Sameer Mathur, IIM Lucknow.