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i/o extended: Intro to <UX> Design
- 1. INTRO TO UX DESIGN ByRasheed O.Salem UX/UI Designer
- 2. Engineering Bachelor Degree Rasheed O.Salem UX/UIDesigner Color blind Google UX Design professional certificate No code solutions
- 3. TOPICS TO COVER Whatis UX Design? UX vs UI Design Psychology behind UX Design Design tips to follow 01 02 03 04
- 4. What is UXDesign 01
- 5. UX Design Is howa user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency.
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- 9. UX Design indigital products
- 10. Demand for UXDesign is on the rise Probably you enrolled in this workshop to either consider studying or working in UX design , good news is UX design is a rapidly changing field with a projected 10- year growth rate of 15%.
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- 12. Responsibilities of anentry-level UX designer As an entry-level UX designer, you’ll have a lot of exciting opportunities to gain experience. When you first start out, you’ll probably take on a lot of different roles and responsibilities.
- 13. Specialist and generalistdesigners As you get further along in your career, you can choose to specialize in a certain area of UX design or keep your skill set more broad.
- 14. Specialist designers A specialistdives deep into one type of UX design, like interaction, visual, or motion design, and becomes an expert. Specialist UX designers are more common at large companies that have a lot of designers, like Google. Some of the benefits of becoming a specialist include: - Focusing on one type of design that you enjoy more than others. - Gaining deep knowledge of one type of design. - Becoming well-known in the industry for your expertise in a particular type of design.
- 15. Generalist designers A generalisthas a broad number of responsibilities. A majority of UX design jobs are generalist positions, especially at companies with fewer UX designers. Typically, entry-level UX designers work in generalist roles, and some people choose to stay in generalist design roles for their entire careers. There are a lot of benefits to being a generalist UX designer, like: - Expanding your skills in many different types of UX work. - Trying a variety of responsibilities and finding an area of UX that you’re especially passionate about. - Keeping your job feeling fresh and new, while doing a variety of tasks.
- 16. T-shaped designers A T-shapeddesigner is a specialist who also has a lot of capabilities in other areas. ● T-shaped designers are great to have on your team, since they come with the benefits of both specialists and generalists.
- 17. Think like adesigner: Design thinking process
- 18. As a UXdesigner your job is to fight for User’s interest You have the responsibility to defend the user’s interest and unify the business goals and the user’s satisfaction.
- 19. Top UX designtools Figma Sketch Adobe XD These are three top tools in the industry and you can’t go wrong with learning any of them.
- 20. Let’s jump tofigma Figma Discussing wireframes and prototypes
- 21. UX vs UI UXdesign is the whole, and UI design is a part of UX design 02
- 22. Ux design ensuresthe user’s interactions with a product will be the most pleasing and useful. Ex. an app overall ease of use. It’s more about the look and feel, UI design makes sure the product is visually laid out to create the most effective user experience. Ex. an app visual style and typography style. User Experience Design User Interface Design
- 24. UX is agreat direction for people who love continuous learning, lots of collaboration and have passion for user-oriented experiences. Type of person
- 25. If you feelmore into fascinating users with intuitive and beautifully designed interfaces, consider focusing on UI. More interested in this
- 26. Remember UX and UIare both two sides of the same coin they go hand in hand to achieve the goal of user satisfaction.
- 27. UX psychology UX lawand principles 03
- 28. User experience designhas its roots in behavioral psychology and it is a blueprint of a human being's interaction with a machine
- 29. Famous UX laws& principles Isolation Effect Hick’s Law Fitts’s Law www.lawsofux.com
- 30. 1- Isolation Effect Alsoknown as Von Restorff effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. Most memorable
- 31. Which rectangle doyou think easier to recall after leaving this slide?
- 32. Distinctive features canbe like colors
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- 35. For example, ifa person examines a shopping list with one item highlighted in bright green, he or she will be more likely to remember the highlighted item than any of the others.
- 36. How to implementit 1- Make important information or key actions visually distinctive. 2- If many elements are competing for user’s attention None of them will stand out.
- 37. Practical example Make thefavorable option more distinctive to meet the user & the business goals
- 38. 2- Hick’s law Thetime it takes to make a decision increases with the number of choices. Psychologist William Edmund Hick
- 39. We assume thatthe more choices The better the experience But it’s actually paralyzing
- 40. Too many options= delay in reaction
- 41. Until apple camewith a user centered design Foucing on the primary actions
- 42. You may thinkproviding too many options is for the user But in fact too many options lead to a bad experience
- 43. Which one feeleasier?
- 44. 3- fitts’s law Thetime to acquire a target is a function of the distance to and size of the target. psychologist Paul Fitts
- 45. As targets getssmaller and further away, it takes longer to acquire.
- 46. How to implementit 1- Touch targets should be large enough for users to accurately select them. 2- Touch targets should be placed in areas of an interface that allow them to be easily acquired.
- 47. This law directlyaffects the user experience when designing buttons, for example, larger ones, especially on mobile devices that are tactile, reaching the conclusion that with smaller buttons it is more difficult to interact.
- 48. Keep the mainCTA big and close to the thumb
- 50. Keep in mindease of reach when creating your layout.
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- 52. 1- Always lookfor design inspirations.
- 55. 2- Don’t usemore than 3 fonts in a design
- 56. 3- Keep inmind the Z-pattern The user scans the page from top left to top right and then travels diagonally to bottom left while reading to make a decision and eventually the user should be ready to decide by the time they reach to bottom left. Decision would be either take an action or leave the page or maybe read more details to decide.
- 57. CREDITS: This presentationtemplate was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik THANKS Do you have any questions? @rasheedosalem
- 58. REFERENCES ● Lawsofux.com ● UXcollective medium.com ● digitalsynopsis.com/design/ux-design-laws/