Stop Overthinking your DAM - Just do it!
Download as PPTX, PDF•0 likes•441 views
This document discusses starting a digital asset management (DAM) system from scratch. It provides tips for understanding DAM, overcoming resistance, and being a "DAM hero". These include connecting content to users through metadata and taxonomy; conducting user interviews; developing search capabilities; and promoting DAM benefits through communication and becoming a thought leader. The document advises envisioning the future, selling benefits and risks to get funding, and positioning oneself as a lifeguard rather than gatekeeper when working with users.
![7
• Shameless promotion
• Build a support system
• Become a thought leader
• Communicate trends
• Promote the benefits
• Listen with compassion
• Buy the drinks
Just move the ball forward
Making DAM Happen
By Kieran Clarke (Flickr: Thomas Eisfeld) [CC-BY-2.0 (htt
p://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons](https://image.slidesharecdn.com/iointegration-141001154442-phpapp02/85/Stop-Overthinking-your-DAM-Just-do-it-7-320.jpg)
![Cross-platform Approvals
9
Position Yourself as the Lifeguard not the Gatekeeper
By Alien65 (Own work) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia
Commons
By Spc. Jazz Burney [Public domain], via Wikimedia Commons](https://image.slidesharecdn.com/iointegration-141001154442-phpapp02/85/Stop-Overthinking-your-DAM-Just-do-it-9-320.jpg)
Stop Overthinking your DAM - Just do it!
- 1. Stop Overthinking Your DAM – Just do it! IO Roadshow sponsored by thelab – September 24, 2014 inform | transform | outperform Proprietary & Confidential
- 2. 2 Starting a DAM from Scratch Introduction Gretchen Nadasky, MSLIS Consultant at Optimity Advisors Optimity is a strategic and operational firm We help people get started: • Understanding DAM • Recognizing resistance • Overcoming obstacles • Being a DAM hero
- 3. 3 DAM Connects Content and Users The Benefit of DAM
- 4. The Purpose of DAM 4 Manage your content you are managing your connections http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html
- 5. 5 DAM process is mysterious…. http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html • Metadata schemas and taxonomy • User Interviews • Knowledge organization • Information Architecture • Search capability • Cross-functional Communication • User Training • Technical writing • Information Policy • Digital rights management DAM is Scary
- 6. DAM is Conceptual 6 ….And lacks sex-appeal • DAM can be intimidating and abstract • Sometimes hard to explain • Low on the priority list • Cross-functional cooperation • Broad array of vendors • Defining scope and purpose • Choosing channels and platforms http://www.womenshealthmag.com/weight-loss/the-naked-truth
- 7. 7 • Shameless promotion • Build a support system • Become a thought leader • Communicate trends • Promote the benefits • Listen with compassion • Buy the drinks Just move the ball forward Making DAM Happen By Kieran Clarke (Flickr: Thomas Eisfeld) [CC-BY-2.0 (htt p://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
- 8. 8 Pitching the DAM flight plan • Envision the future • Sell the benefits/risks • Sketch out the specs • Know your audience • Anticipate objections • Be patient • Repeat yourself often • Buy the drinks Getting a Budget
- 9. Cross-platform Approvals 9 Position Yourself as the Lifeguard not the Gatekeeper By Alien65 (Own work) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons By Spc. Jazz Burney [Public domain], via Wikimedia Commons
- 10. Communications with Users People Love Talking about Themselves ..Connect by Focusing on Them 10 You can learn a lot about workflow by interviewing people Article.wn.com
- 11. 11 Take responsibility and show strength Resource Management