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IoT the driver of Business Innovation: better products, new services and the outcome economy
The document discusses the transformative role of the Internet of Things (IoT) in driving business innovation, highlighting concepts such as data as a new raw material and the shift towards an outcome economy. It emphasizes the need for companies to adapt to technological disruptions and integrate information technology (IT) with operational technology (OT) to improve efficiency, create new services, and enhance customer engagement. Eurotech's approach is to provide IoT integration platforms that serve as a bridge between field devices and business applications.
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IoT the driver of Business Innovation: better products, new services and the outcome economy
- 1. IoT the driverof Business Innovation better products, new services and the outcome economy CEBIT 2016 March 15th, 2016 Roberto Siagri Chairman & CEO Eurotech Spa
- 2. Eurotech: Commited toa Vision "The Computer for the 21st Century", Scientific American, Vol. 265 No.9, pp. 66-75, 1991 Mark Weiser The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it Pervasive and Ubiquitous Computing
- 3. The Pervasive Computer Machine-2-Machine/ Internet of Things applications everywhere… 4
- 4. The Innovation Imperative Theseforces (together with the exponential growth of technology) create environments increasingly vulnerable to disruption
- 5. Late majority: Laggards: Marketshare Time Big Bang Market Adoption Innovators: Early majority:Early adopters: Innovator Dilemmas: Trial users Everyone else L.Downes P. Nunes Big Bang DisruptionFrom G. Moore Crossing the Chasm to
- 6. Innovator Dilemmas: Brinkler, Scott(2013): Technology changes exponentially, Organizations change logarithmically Technology change exponentially Organization change logaritmically Rate of Change Time ?? ???? ?? ??
- 7. Companies in every industry need to assume that a software revolution is coming… Marc Andreessen InnovatorDilemmas: Products Dematerialization & Value Chains Deconstruction
- 8. GE CEO JeffImmelt told his troops last year: “If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.” Data and the 4^ Industrial Revolution Data are the new raw material: new source of innovation & lever to achieve business sustainability.
- 9. Transition = BusinessDisruption i.e. New value creation • Improve operational efficiency • New connected ecosystems • Collaboration between humans and machines • Emergence of an outcome economy 0 1 0 11 00 1 0 1 0 11 1 0 11 1 1 1 000 10 11 1 0 1 0 1 1 0 1 1 1 0 0 0 0 1 1 0 1 1 1 0 11 1 0 11 1 0 1 0 1 0 1 0 1 0 1 0 11 1 0000 1 1 0 1 1 0 11 0 1 0 11 00 1 0 11 0
- 10. Adoption and impactpath of the Industrial IoT 11 1. Operational Efficiency 2. New Products & Services 3. Outcome Economy 4. Autonomous, Pull Economy Near-term Long-term World Economic Forum: Industrial Internet of Things: Unleashing the Potential of Connected Products and Services Jan.2015 Time Change
- 11. Fundamental Business ModelShift products evolve to integrated «bundles» of services is happening in almost all industries on a global scale Servitization DATA IOT Sensors SERVICES platform M2M monitoring management REMOTE Preventive Maintenance many-to-one machines actuators HMI nearreal-time MQTT PROTOCOLS field bus gateway MULTI SERVICE REST unattended OT IT/OT INTEGRATION iPaaS IaaS BIG DATA ANALYTICS business intelligence IT CEP CLOUD on-premise database ESB SaaS MOBILE APPLICATION INTERNET virtualization IaaS IP open source CONTEXT BusinessModels ASSET cellular wireless satellite BUSINESS services servitization CUSTOMER PARTNER OEMs ORGANIZATIONS PRODUCT VALUE support INFRASTRUCTURE outsourcing new business models everything as a service DaaS iPaaS TCO FLEXIBILITY
- 12. Industry needs to combine IT and OT IT OT Internet of Things InformationTechnology Business Process Automation & Office Automation Operational Technology Industrial Process Automation & Factory Automation i.e: Engagement i.e.: Predictive Maintenance + IoT enables the fusion of IT & OT
- 13. OT business opportunities becauseof IT integration • Predictive maintenance • Remote Monitoring & Assets Performance Management • Operational efficiency and productivity gains • New more performing Products
- 14. IT business opportunities becauseof OT integration • Increase Customers retention and fidelization • new business models • products-as-a-service, • pay-per-use • monetization of data
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- 17. No more verticalM2M Applications IoT = Horizontal M2M
- 18. Mobile & WebApps IoT platform Public-Private Cloud The IT & OT Pyramids Internet of Things = Things to Cloud Telecom Infrastructure WAN Networks SW Gateway (Software Frameworks & software) Gateways CLOUD IT OT
- 19. Mobile & WebApps IoT platform Public-Private Cloud The IT & OT Pyramids Internet of Things = Things to Cloud Telecom Infrastructure WAN Networks SW Gateway (Software Frameworks & software) Gateways IT OT
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- 22. ?? Business Apps @ APIs Interfaces IoT Integration Platform Act Integrate Store Control Connect + Field Interfaces Field ‐ Devices The coupling trap in IoT In need of a bridge between Distributed Things and Multiple Business Apps Multi‐ Service IoT Gateway Communicate Compute Collect 23 Consumers ofData Producers of Data How to tame market and technology uncertainties? ? ?
- 23. Business Apps Ecosystem @ Enterprise interface (IT interface) IoT Integration Platform Act Integrate Store Control Connect + Field Interfaces (OT Interface) Future proof Field – Devices Eurotech’s Approach: Divide and Conquer Ingredients for successful IoTrecipes Multi‐ Service IoT Gateway Communicate Compute Collect 24 any JAVA hardware OSGi
- 24. Mobile & WebApps APIs IT Platform (IoT Platform) DataCenter The IoT IT Pyramid Internet of Things = Co-Innovate Platform IT Co-Ideate Co-Fund Co-Build Co-Distribute Co-Market Co-Sell Co-Revenue Share SaaS PaaS IaaS
- 25. The IoT OTPyramid Internet of Things = Scalability & HW agnostic Iaas WAN Networks Software Defined Gateway (Frameworks ,Protocols) HW Gateways Fieldbus, PAN, I/O OT Wired and Wireless Network Infrastrutture
- 26. IoT Platform as a a new Enterprise tool Efficiency & Added Value Assets Relationship Management Transforming Bits ofData at the Edge of the Network into Actionable Information & Knowledge
- 27. Go Innovate with an IoT Ecosystem toEnable Your Innovation Ecosystem
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