The document summarizes the NISO IOTA Initiative, which aims to measure and improve the quality of OpenURL links. It discusses the history and problems of proprietary and OpenURL linking. IOTA analyzes OpenURL log files to produce reports comparing how vendors and databases use OpenURL elements. These reports can help identify problems and areas for improvement. IOTA is developing an OpenURL Quality Index to score OpenURL completeness and provide a standardized way to evaluate and compare OpenURL quality across providers. IOTA is working with the KBART initiative to address OpenURL quality more broadly across the entire linking process.