Iris ppt

Creating & Expanding
Your Identity in the
Web 2.0

Presentation by Iris Lika
Clark University
Fall 2012
Social Media Marketing
Prof. Frechette

Free Website Video Illustration
 http://www.youtube.com/watch?v=M0H5KRcp

Start leading your success
through Homestead…

Benefits of your own Website
 Recognition of the individual/business in the social media

 Far cheaper and much more flexible than print advertising
 Offer convenience
 Improve credibility
 Promote your brick & mortar presence

 Two-way communicative marketing

 Growth Opportunity

When to start your own website
A new business
 A professional (professor, PhD, doctor,
scientist, etc.)
 A hobby/job seeker (a photographer, a
painter, a dog walker, babysitter, etc.)
 A talent (a dancer, a singer, a make-up
artist, an actor, a hair dresser, a writer,
etc.)

Connecting your Website to
Social Media / “Word of Mouth”
 Twitter - Find out what’s
happening, right now.
 Facebook - Helps you
connect and share with
the people in your life.
 Google+ - you can
share the right things
with the right people.
 YouTube - Share your
videos with friends,
family, and the world.

Hootsuite video
 http://www.youtube.com/watch?
v=_cc3grGgE6s

Examples of Personal Websites
 personal website.jpg

Steps to a successful launch
 Determine the PURPOSE of the site.
 Determine your AUDIENCE.

 Research the COMPETITION.

 Begin to gather and outline CONTENT.

 Decide what FEATURES your site will
include.

Steps Cont.
 Design a SITE MAP. [Home, (Product
Page of some sort), Resume/Portfolio,
Photo Gallery, Contact Information]
 Share your DESIGN thoughts and ideas.
 Determine how frequently your site will
need to be UPDATED.
 Choose a TIMELINE.
 Determine Your BUDGET.

Personal Website + Social Media
= Successful Groundswell
 LISTENING  Give your audience a voice to
be heard (Reviews,
suggestions, comments, etc.)
 Respond to
 TALKING customers/fans/audience and
stimulate two-way
conversations
 ENERGIZING  Finding the most enthusiastic
customers/fans & use
groundswell to enhance the
word of mouth.
 SUPPORTING  Build a support system through
Social Media
 EMBRACING  Keep up to date, add your latest
accomplishments and help
others come up with ideas for
your business

References
 http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Website.html
 http://www.jasonmlarsen.com/
 http://juliefrechette.com/
 http://www.youtube.com/watch?v=M0H5KRcpDZU
 https://twitter.com/
 https://accounts.google.com/ServiceLogin?
service=oz&continue=https://plus.google.com/?gpsrc%3Dgplp0&hl=en
 https://www.facebook.com/
 http://www.youtube.com/watch?v=_cc3grGgE6s
 http://www.homestead.com/free-website/
 https://www.homestead.com/~site/Scripts_Signup/Signup.dll?
CMD=CMDLoginInformationCCR
 http://billing.ninthworldcreations.com/whmcs/knowledgebase.php?
action=displayarticle&id=1

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