Is AI Killing our Purpose - Sandra Moerch, Autodesk

In this thought-provoking talk, we’ll delve into the profound question of whether AI poses a threat to our fundamental purpose and the creativity we possess as humans. Exploring the delicate balance between technological advancement and humanity, we’ll examine the potential impact AI has on our ability to innovate, create, and find meaning in our careers. Drawing from philosophical, ethical, and technological perspectives, we’ll reflect on the role of AI in shaping our future and gain a nuanced understanding of how these advancements may influence core aspects of our creativity as marketers. As automation and AI continue to evolve, it’ll greatly impact especially creative jobs and might even reshape industries that’ll necessitate new skillsets, and ways of working. Balancing the promise of increased efficiency we’ll assess how we navigate the evolving relationship between AI and human purpose. Key Takeaways: 1) Gain understanding of some of the leading creative AI tools that exist and how to best benefit from collaborating with AI 2) Learn how to navigate the ever-evolving landscape of creative marketing 3) Recognize some of the ethical considerations you have to make as a marketer when working with AI tools 4) Further your understanding of prompt engineering when interacting with AI tools