Information Technology in
Managing the Supply Chain

S G Deshmukh
Advanced use of IT
DATA AND INFORMATION FLOW READILY TO ALL
PARTS OF THE SUPPLY CHAIN. COMPUTER-AIDED
DECISION-SUPPORT SYSTEMS USE THIS
COMPLEX INFORMATION TO ENABLE BETTER,
FASTER DECISIONS THAT THEN ARE QUICKLY
COMMUNICATED THROUGHOUT THE SUPPLY
CHAIN
Internal Integration
Integrated Systems (e.g. ERP)
 Linking various business functions


–
–

–
–
–

–



Purchasing
Manufacturing
Inventory
Finance
Marketing
Distribution etc

Shared data & integrated processes
External Integration


Inter-organizational Systems (Extranet)



Link firm’s systems with external
entities

(Suppliers,

distributors,

retailers etc.)


Shared data & integrated processes
Benefits due to Integrated SCM




Integrated view of resources and
constraints
Improved channel efficiency by sharing
of information between suppliers &
customers



Reduced inventory levels



Reduced production costs



Enhanced Quality



Customer driving the entire chain
IT capabilties
Capability

Organizational impact / benefit

Typical example

Transactional

IT can transform unstructured processes into
routine transactions.

Accounts receivables and accounts payable
procedures, Evaluation of various modes of
transport

Automatica
l

IT can replace or reduce human
labor in a routine process

Preparation of vendor rating
reports, goods inspection report
etc.

Analytical

IT can bring complex analytical
methods to bear on a process

Calculations of economic ordering
quantity, supplier evaluation using
multi-attribute
decision
making
models

Information
al

IT can bring vast amounts of
detailed information into process,

Data on extensive profile of
customer required for customer
relationship management etc.

Sequential

IT can enable changes in the
sequence tasks in a process often
allowing multiple tasks to be worked
on simultaneously

Various steps required for checking
credit worthiness of a customer.

Tracking

IT allows the detailed tracking of
task status, inputs, and outputs

Tracking the status of a particular
purchase order., tracking inventory
of an item using bar code in a
warehouse etc.
IT Enablers


ERP

Information integrated within the
organization



Intranet

Collaborative working

Internet
Global linkage of various entities
 e-commerce Managing the ‘money’ flow


faster


Datawarehousing/

Data mining

Storage of data and tracking of
customers
E-commerce application in SC
Marketing & Sales
On line product information
Electronic selling
Product offerings/e-supermarkets

Procurement/Logistics
Electronic auctioning/bidding
Low cost transportation
Point-to-point selling
Point-to-point warehousing

Customer Service
Repair/return/replacement
On-site fixing
Technical support
Product usage information

Inventory Management
High visibility
Removal of obsolete items
On-line status information on inventory
Spot sell of items
Advantages of E-procurement
solutions
Indirect procurement

Direct procurement

Sourcing

Price reduction

Visibility
demand

Unit cost reduction

Improved
compliance

contract

of

customer

Visibility of supply chain
capacity

Enhanced
making

Shortened cycle times

Accuracy
capacity

Improved
intelligence

Reduced admin costs

Reduced inv/op costs

Enhanced
management

Shortened proc cycle times

inventory

of

production

decision

market
INSIGHTS
Inventory & Information are inter linked
uncertainty
inventory

Buffer

more

( lack of proper information )
Better information

Less Inventory

Systems that accomplish this :




Forecasting
Customer Needs,
Tracking of Distributors
IT Applications in
SCM



Point - of - sales information systems for
customer voice - For better understanding



Tracking of vehicles in Real-Time - For
better distribution



Tracking of prices, Government policies,
Competition etc. - For better understanding
of environment
IT Enables SC to become


Lean by cutting down inventory



Flexible

by

reorganization

of

infrastructure


Agile by responding quickly to various
needs



Green by reducing / eliminating paper
& Recycling
Case: XYZ Tyre Company


Tyre Industry at a glance
–

–

–

–

16 Major Players
34 Plants
Top 5 companies hold 70% market share
Rs 9000 Crore Industry

Buyers
OEM’s
 Replacement
 Exports


30 %
60 %
10%
XYZ at a Glance



Product range : Truck Tyres, LCV Tyres ,
Radial Tyres, Tubes/Flaps etc.

Sales Turnover : Rs 1500 Crores.
 Manufacturing Plants at Baroda, Cochin,
Kolkata etc.
 RDC’s at Gujrat, MP, Delhi, UP etc.
 DO’s at 98 Locations
 Extensive network of Exclusive Dealers

SWOT Analysis


Strengths









Significant market
share.
Good Quality Product
Lowest cost producer
Tie up with Continental
for passenger car radials
Modernization and
expansion plans in
progress



Weaknesses





Purchasing actions not
coordinated
Main business functions
work in isolation
High inventory levels
Currently using a PC
based package for
solving transportation
problem (not taking in
to account of all
production constraints)
SWOT Analysis (Contd.)


Opportunities





Growing urbanization,
change in buying habits
Growing automobile
market
Export Potential
Passenger radial market
growing



Threats





Competition by rival
companies in domestic
Increase in input costs,
severe power cuts
Recessionary pressures
Free import under Exim
policy
Inbound Logistic
Supplier

Indigenous – 5 days
Imported – 30 days

10 days

Raw
Material

Banbury Master
Batch – 1/3 day

2/3 days

Manufacturing Link in Supply Chain
Ope rations
1 days

Di p unit –
2/3 day

Dual Extruder
– 1/3 day

2.7 days

2/3 days

Final B atch
– 1/3 day

Warehousing
4 Roll cal –
2/3 day

1 days

Tyre Buil ding
– 0.6 day

Dealers

Tyre Curing and
final Assembly –
1/3 day

DO
15 days

Outbound Logistic

10 days

RDC
15 days
Problems with existing SC
 Not

having quick response layers in the
distribution system
 Lack of proper information flow
between the echelon and head office
 Dispatch schedule based on
Transportation model
 Various business functions such as
Forecasting, Production and,
Distribution acting in isolation
IT Enablers…1


Instead of existing TRANSPORTATION
Model use of TRANSSHIPMENT Model
Existing SC

Plants

RDC’s 1

2

DO’s 1

2

…….

F01

3

4

30

F04

5

6

7

8

47

60

80

98

Fig 1(a) : Existing Distribution network model of XYZ
Proposed SC based on
TRANSHIPMENT model

Plants

RDC’s 1

2

DO’s 1

2

…….

F01

3

4

30

F04

5

6

47

60

80

Fig 1(b) : Proposed distribution network model of XYZ

98
Advantages of the proposed
approach
Any node (plant,RDC,DO) can act as a
supply point or demand point
 More sharing of information
 Supply chain becomes responsive
 Overall cost reduces

IT Enablers…2


Decision Support System
–
–
–

Model base
Data Base
User interface
IT Enablers…2... DSS

User

Dialogue
Module

Database
Module

Model base
Forecast
Logistics
Master production schedule
dispatches
inventory
relocation
Fig 2 : A Decision Support System for integrated supply chain
Model base
LP model to optimize the costs
 Forecasting model for aggregate planning
 Inventory model to manage inventory

Various models and purpose of the
model
Model
Forecast( Trend Analysis)
Logistic (Transportation Algorithm)

MPS (Linear programming)

Dispatches(Transshipment
Algorithm)
Inventory

Reallocation

Purpose of the Model
Using Trend lines, Moving average to
forecast the demand for Do’s
Prepare appropriate product mix- Plant
wise, item wise taking consideration of
total Logistic cost.
Prepare the MPS taking in to consideration
the contribution and capacities of each item
at each plant.
Unifying the inventory at various nodes
and minimize the transportation cost.
Using MPS to find the Material
requirement at each plant for a month and
to decide whether to place order.
To minimize the total distribution cost.
Databases for Various
Models
Model
Forecast (Trend Analysis)
Logistic (Transportation Algorithm)
MPS (Linear programming)
Dispatches(Transshipment Algorithm)
Inventory
Reallocation

Databases
AVG9697,AVG9798,
COST_MAS,FORE_OUT,FORE_DO
TRA_COST,DEMAND,CAP,MFG_Y_N,C
OST,LOG_MIN,MPS,CAPACITY
VX_TEMP,VX_ICODE,PM_EQ1,PM_TEM
P
TRANSP,TOT_DEM,TOT_SUP,T_COST,T
_COST2,TOT_OUT
BOM,RM_DEM,LOG_MIN,MPS,REVIEW,
RM_DE_HS, VENDOR,ORDER_P1
RELOCOUT,INPUT1,INPUTR-1
Benefits of the approach
 Enhancement

of effective Information

flow
 Better monitoring of Inventory
 Reduction in Transportation costs
 Reduction in lead time
 Reduction in inventory
 Reduction in Hidden costs
THANK YOU

It in-scm

  • 1.
    Information Technology in Managingthe Supply Chain S G Deshmukh
  • 2.
    Advanced use ofIT DATA AND INFORMATION FLOW READILY TO ALL PARTS OF THE SUPPLY CHAIN. COMPUTER-AIDED DECISION-SUPPORT SYSTEMS USE THIS COMPLEX INFORMATION TO ENABLE BETTER, FASTER DECISIONS THAT THEN ARE QUICKLY COMMUNICATED THROUGHOUT THE SUPPLY CHAIN
  • 3.
    Internal Integration Integrated Systems(e.g. ERP)  Linking various business functions  – – – – – –  Purchasing Manufacturing Inventory Finance Marketing Distribution etc Shared data & integrated processes
  • 4.
    External Integration  Inter-organizational Systems(Extranet)  Link firm’s systems with external entities (Suppliers, distributors, retailers etc.)  Shared data & integrated processes
  • 5.
    Benefits due toIntegrated SCM   Integrated view of resources and constraints Improved channel efficiency by sharing of information between suppliers & customers  Reduced inventory levels  Reduced production costs  Enhanced Quality  Customer driving the entire chain
  • 6.
    IT capabilties Capability Organizational impact/ benefit Typical example Transactional IT can transform unstructured processes into routine transactions. Accounts receivables and accounts payable procedures, Evaluation of various modes of transport Automatica l IT can replace or reduce human labor in a routine process Preparation of vendor rating reports, goods inspection report etc. Analytical IT can bring complex analytical methods to bear on a process Calculations of economic ordering quantity, supplier evaluation using multi-attribute decision making models Information al IT can bring vast amounts of detailed information into process, Data on extensive profile of customer required for customer relationship management etc. Sequential IT can enable changes in the sequence tasks in a process often allowing multiple tasks to be worked on simultaneously Various steps required for checking credit worthiness of a customer. Tracking IT allows the detailed tracking of task status, inputs, and outputs Tracking the status of a particular purchase order., tracking inventory of an item using bar code in a warehouse etc.
  • 7.
    IT Enablers  ERP Information integratedwithin the organization  Intranet Collaborative working Internet Global linkage of various entities  e-commerce Managing the ‘money’ flow  faster  Datawarehousing/ Data mining Storage of data and tracking of customers
  • 8.
    E-commerce application inSC Marketing & Sales On line product information Electronic selling Product offerings/e-supermarkets Procurement/Logistics Electronic auctioning/bidding Low cost transportation Point-to-point selling Point-to-point warehousing Customer Service Repair/return/replacement On-site fixing Technical support Product usage information Inventory Management High visibility Removal of obsolete items On-line status information on inventory Spot sell of items
  • 9.
    Advantages of E-procurement solutions Indirectprocurement Direct procurement Sourcing Price reduction Visibility demand Unit cost reduction Improved compliance contract of customer Visibility of supply chain capacity Enhanced making Shortened cycle times Accuracy capacity Improved intelligence Reduced admin costs Reduced inv/op costs Enhanced management Shortened proc cycle times inventory of production decision market
  • 10.
    INSIGHTS Inventory & Informationare inter linked uncertainty inventory Buffer more ( lack of proper information ) Better information Less Inventory Systems that accomplish this :    Forecasting Customer Needs, Tracking of Distributors
  • 11.
    IT Applications in SCM  Point- of - sales information systems for customer voice - For better understanding  Tracking of vehicles in Real-Time - For better distribution  Tracking of prices, Government policies, Competition etc. - For better understanding of environment
  • 12.
    IT Enables SCto become  Lean by cutting down inventory  Flexible by reorganization of infrastructure  Agile by responding quickly to various needs  Green by reducing / eliminating paper & Recycling
  • 13.
    Case: XYZ TyreCompany  Tyre Industry at a glance – – – – 16 Major Players 34 Plants Top 5 companies hold 70% market share Rs 9000 Crore Industry Buyers OEM’s  Replacement  Exports  30 % 60 % 10%
  • 14.
    XYZ at aGlance  Product range : Truck Tyres, LCV Tyres , Radial Tyres, Tubes/Flaps etc. Sales Turnover : Rs 1500 Crores.  Manufacturing Plants at Baroda, Cochin, Kolkata etc.  RDC’s at Gujrat, MP, Delhi, UP etc.  DO’s at 98 Locations  Extensive network of Exclusive Dealers 
  • 15.
    SWOT Analysis  Strengths       Significant market share. GoodQuality Product Lowest cost producer Tie up with Continental for passenger car radials Modernization and expansion plans in progress  Weaknesses     Purchasing actions not coordinated Main business functions work in isolation High inventory levels Currently using a PC based package for solving transportation problem (not taking in to account of all production constraints)
  • 16.
    SWOT Analysis (Contd.)  Opportunities     Growingurbanization, change in buying habits Growing automobile market Export Potential Passenger radial market growing  Threats     Competition by rival companies in domestic Increase in input costs, severe power cuts Recessionary pressures Free import under Exim policy
  • 17.
    Inbound Logistic Supplier Indigenous –5 days Imported – 30 days 10 days Raw Material Banbury Master Batch – 1/3 day 2/3 days Manufacturing Link in Supply Chain Ope rations 1 days Di p unit – 2/3 day Dual Extruder – 1/3 day 2.7 days 2/3 days Final B atch – 1/3 day Warehousing 4 Roll cal – 2/3 day 1 days Tyre Buil ding – 0.6 day Dealers Tyre Curing and final Assembly – 1/3 day DO 15 days Outbound Logistic 10 days RDC 15 days
  • 18.
    Problems with existingSC  Not having quick response layers in the distribution system  Lack of proper information flow between the echelon and head office  Dispatch schedule based on Transportation model  Various business functions such as Forecasting, Production and, Distribution acting in isolation
  • 19.
    IT Enablers…1  Instead ofexisting TRANSPORTATION Model use of TRANSSHIPMENT Model
  • 20.
    Existing SC Plants RDC’s 1 2 DO’s1 2 ……. F01 3 4 30 F04 5 6 7 8 47 60 80 98 Fig 1(a) : Existing Distribution network model of XYZ
  • 21.
    Proposed SC basedon TRANSHIPMENT model Plants RDC’s 1 2 DO’s 1 2 ……. F01 3 4 30 F04 5 6 47 60 80 Fig 1(b) : Proposed distribution network model of XYZ 98
  • 22.
    Advantages of theproposed approach Any node (plant,RDC,DO) can act as a supply point or demand point  More sharing of information  Supply chain becomes responsive  Overall cost reduces 
  • 23.
    IT Enablers…2  Decision SupportSystem – – – Model base Data Base User interface
  • 24.
    IT Enablers…2... DSS User Dialogue Module Database Module Modelbase Forecast Logistics Master production schedule dispatches inventory relocation Fig 2 : A Decision Support System for integrated supply chain
  • 25.
    Model base LP modelto optimize the costs  Forecasting model for aggregate planning  Inventory model to manage inventory 
  • 26.
    Various models andpurpose of the model Model Forecast( Trend Analysis) Logistic (Transportation Algorithm) MPS (Linear programming) Dispatches(Transshipment Algorithm) Inventory Reallocation Purpose of the Model Using Trend lines, Moving average to forecast the demand for Do’s Prepare appropriate product mix- Plant wise, item wise taking consideration of total Logistic cost. Prepare the MPS taking in to consideration the contribution and capacities of each item at each plant. Unifying the inventory at various nodes and minimize the transportation cost. Using MPS to find the Material requirement at each plant for a month and to decide whether to place order. To minimize the total distribution cost.
  • 27.
    Databases for Various Models Model Forecast(Trend Analysis) Logistic (Transportation Algorithm) MPS (Linear programming) Dispatches(Transshipment Algorithm) Inventory Reallocation Databases AVG9697,AVG9798, COST_MAS,FORE_OUT,FORE_DO TRA_COST,DEMAND,CAP,MFG_Y_N,C OST,LOG_MIN,MPS,CAPACITY VX_TEMP,VX_ICODE,PM_EQ1,PM_TEM P TRANSP,TOT_DEM,TOT_SUP,T_COST,T _COST2,TOT_OUT BOM,RM_DEM,LOG_MIN,MPS,REVIEW, RM_DE_HS, VENDOR,ORDER_P1 RELOCOUT,INPUT1,INPUTR-1
  • 28.
    Benefits of theapproach  Enhancement of effective Information flow  Better monitoring of Inventory  Reduction in Transportation costs  Reduction in lead time  Reduction in inventory  Reduction in Hidden costs
  • 29.