​Jonas Vrany
​Global Account Manager
​LinkedIn Talent Solutions DACH
It‘s all about relationships
1. What LinkedIn’s vision and mission has to do with each one of you -
and how you can benefit from it
2. What recent trends in recruiting are we observing –
and how we can help you to address them
3. How to use a social media platform like LinkedIn professionally –
and why it’s all about building relationships
Three things to take away from this session
It's all about relationships #inZurich
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
Members Companies Jobs Skills Schools KnowledgeS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S
T H E E C O N O M I C G R A P H
It's all about relationships #inZurich
CANADA
11M+
BRAZIL
23M+
EMEA
122M+ SAUDI ARABIA
1M+
SOUTH
AFRICA
4M+
INDONESIA
5M+
AUSTRALIA
7M+
USA
122M+
UAE
1M+
CHINA
12M+INDIA
31M+
RUSSIA
5M+
DACH
7M+
400M
It's all about relationships #inZurich
It's all about relationships #inZurich
It's all about relationships #inZurich
It's all about relationships #inZurich
HIRE MARKET SELL WORK
It's all about relationships #inZurich
It's all about relationships #inZurich
It's all about relationships #inZurich
Most important trends from Global
Recruiting Trends Report 2016
Share these stats 16
39%
agree
quality of hire
is the most valuable metric
for performance
32%
say
employee
retention
is a top priority over
the next 12 months
59%
are investing more in their
employer brand
compared to last year
26%
consider
employee referral
programs
to be a long-lasting trend,
as referrals are accepted
as best source of hire 1)
1Dr. John Sullivan on ERE |
20%
Active
80%
Passive
30%
Active
70%
Passive
80%
• Unique to each candidate
• On the candidate’s terms
• Occurring in real time
• Across multiple mediums
& platforms (on and offline)
The Old Candidate Journey: Linear Path
The New Candidate Journey: Flight Map
Social media
is here to stay, embracing
its power is the key
57%
of the decision to ‘buy’
is now made before any
commercial contact with your
business1
1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
The best recruiters
act like marketers
Social media keeps the conversation going2
…because you need to nurture your (passive) audience
Sales is one-to-one, marketing is one-to-many1
We recommend
3 simple steps
Your followers &
Your brand
Nurture your target
audiences
Do what you do
best
Build Engage Recruit
Creating ‘followers’ will
fuel your success
? ? ?
? ? ?
? ? ?
What good is a post
on Facebook if you
have no friends?
Members are 61% more likely
to share information as a result
of following your company61%
95% Followers are 95% more
likely to accept an InMail
79% of members are interested
in job opportunities from companies
they are following79%
BUILD
Keep your followers
up to date
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
Content
Updates
Members are 61% more
likely to share information
as a result of following
your company
61%
ENGAGE
... and new hires connected to your employees
are often a better fit for your company
%
lower initial
attrition rate1 for hires
impacted2 by employees
1 Initial attrition rate is calculated as employees leaving the company within 6 months of joining
2 Hires impacted is Measured as Profile views, connections, inmails sent by the new hire 12 to 1 months prior to starting the job
RECRUIT
Automatically engage
employees to refer the
best candidates
Equip Recruiter
users to leverage
your company’s
connections
Empower admins to
monitor and improve
engagement
LinkedIn Referrals RECRUIT
LEAP limited
launch program
LinkedIn helps companies empower their
employees to become social professionals
Companies with the most socially engaged employees
are 58% more likely to attract top talent,
20% more likely to retain top talent…
2828
RECRUIT
Promote your
jobs
Proactively
source talent
ENGAGE
Update
followers
Tailor your
content
BUILD
Grow your
followers
Leverage
Employees
Build, engage and recruit for success
1. What LinkedIn’s vision and mission has to do with each one of you –
Create economic opportunity & Connect the world’s professionals
2. What recent trends in recruiting we observed:
Quality of Hire, Referrals, Employee retention and Employer Brand
3. How to use a social media platform like LinkedIn professionally –
Build (relationships) and engage your target audience (active & passive)
What have YOU taken away from this session ?
 It‘s all about relationships !
It's all about relationships #inZurich
Recruit
EngageBuild

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It's all about relationships #inZurich

  • 1. ​Jonas Vrany ​Global Account Manager ​LinkedIn Talent Solutions DACH It‘s all about relationships
  • 2. 1. What LinkedIn’s vision and mission has to do with each one of you - and how you can benefit from it 2. What recent trends in recruiting are we observing – and how we can help you to address them 3. How to use a social media platform like LinkedIn professionally – and why it’s all about building relationships Three things to take away from this session
  • 4. S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H Members Companies Jobs Skills Schools KnowledgeS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S T H E E C O N O M I C G R A P H
  • 16. Most important trends from Global Recruiting Trends Report 2016 Share these stats 16 39% agree quality of hire is the most valuable metric for performance 32% say employee retention is a top priority over the next 12 months 59% are investing more in their employer brand compared to last year 26% consider employee referral programs to be a long-lasting trend, as referrals are accepted as best source of hire 1) 1Dr. John Sullivan on ERE |
  • 18. 80%
  • 19. • Unique to each candidate • On the candidate’s terms • Occurring in real time • Across multiple mediums & platforms (on and offline) The Old Candidate Journey: Linear Path The New Candidate Journey: Flight Map
  • 20. Social media is here to stay, embracing its power is the key 57% of the decision to ‘buy’ is now made before any commercial contact with your business1 1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
  • 21. The best recruiters act like marketers Social media keeps the conversation going2 …because you need to nurture your (passive) audience Sales is one-to-one, marketing is one-to-many1
  • 22. We recommend 3 simple steps Your followers & Your brand Nurture your target audiences Do what you do best Build Engage Recruit
  • 23. Creating ‘followers’ will fuel your success ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Members are 61% more likely to share information as a result of following your company61% 95% Followers are 95% more likely to accept an InMail 79% of members are interested in job opportunities from companies they are following79% BUILD
  • 24. Keep your followers up to date Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE Content Updates Members are 61% more likely to share information as a result of following your company 61% ENGAGE
  • 25. ... and new hires connected to your employees are often a better fit for your company % lower initial attrition rate1 for hires impacted2 by employees 1 Initial attrition rate is calculated as employees leaving the company within 6 months of joining 2 Hires impacted is Measured as Profile views, connections, inmails sent by the new hire 12 to 1 months prior to starting the job RECRUIT
  • 26. Automatically engage employees to refer the best candidates Equip Recruiter users to leverage your company’s connections Empower admins to monitor and improve engagement LinkedIn Referrals RECRUIT
  • 27. LEAP limited launch program LinkedIn helps companies empower their employees to become social professionals Companies with the most socially engaged employees are 58% more likely to attract top talent, 20% more likely to retain top talent…
  • 28. 2828 RECRUIT Promote your jobs Proactively source talent ENGAGE Update followers Tailor your content BUILD Grow your followers Leverage Employees Build, engage and recruit for success
  • 29. 1. What LinkedIn’s vision and mission has to do with each one of you – Create economic opportunity & Connect the world’s professionals 2. What recent trends in recruiting we observed: Quality of Hire, Referrals, Employee retention and Employer Brand 3. How to use a social media platform like LinkedIn professionally – Build (relationships) and engage your target audience (active & passive) What have YOU taken away from this session ?  It‘s all about relationships !