Japanese Game Business Overview (Shuji Utsumi, Startonomics Tokyo, June 2009)
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1) Japan has a long history of video game development dating back to the early 1980s with arcade games and the Nintendo Entertainment System fueling growth of companies like Namco, Konami, and Capcom. 2) The video game industry grew significantly in the 1990s with the rise of third-party developers and consoles like the PlayStation and Sega Saturn bringing games into 3D. 3) While Japanese companies were once leaders in the global video game market, their market share has declined to around 15% as Western developers and platforms from Microsoft and Sony have grown in popularity internationally.
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Japanese Game Business Overview (Shuji Utsumi, Startonomics Tokyo, June 2009)
- 1. Game Business Overview in Japan Q Entertainment Shuji Utsumi
- 2. Quick Self Introduction Video game career started Preparation for SCE/Playstation launch Corporate staff PS USA launch Corporate, 3 rd Party, Product acquisition Sega of America Product development: restructuring Sega Japan Dreamcast launch Disney Kingdom Hearts etc. Q Entertainment Lumines, 99 Nights, Guardian Hearts, Genki Rockets
- 3. Japan Has Long Game History
- 4. Early 80’s Arcade Games Space Invader: Taito Namco, Nintendo, Sega Nintendo NES Super Mario Brothers Donkey Kong Lots of 3 rd party Companies are born. Namco, Konami, Capcom, Hudson
- 5. BTW Japanese game market is somehow originated from Jewish initiatives. Taito Cogan Sega Rosen
- 6. Late 80s-Early90s Nintendo: SNES Zelda, Star Fox, Mario Cart, Sega: GENESIS SONIC The more 3 rd Party Companies Enix, Square, Koei, Tecmo The rise of 3 rd Party Companies in US EA, THQ, Activision, Midway Street Fighter, Final Fantasy, Sports Game, Dragon Quest, NBA JAM, Mortal Kombat
- 7. Mid-Late 90s PlayStation (Another platform from Japan) Game become 3D Sports, Racing, Fighting (Reality Simulation) Crash Bandicoot, Nintendo Cube, Sega Saturn, XBOX
- 8. Early-Mid 2000 The peak of PlayStation The rapid growth of US and European market and companies Japanese companies grew, but lost market share Sega / Nintendo had hard time. Microsoft joined the platform war FPS, Sports Mobile Business (i-mode, Another platform but domestic)
- 9. Early 2000 The rest of the world The rise of new business model in game business PC ： casual and serious (US) PC server based subscription and item sales (Asia, Korea & China) model was born. Push from Korean Government IT Babble Internet
- 10. Late 00-Now Nintendo ruled the game again 3 rd party companies bet wrong Battles among toy, electric device, computer The winner is not technology so far. Japanese 3 rd parties are losing especially in technology area against West. Technology lead is disappearing in Japan. Graphic (CG) technology, Network
- 11. Japan country Competitive advantage is diminishing Market is getting relatively small in Japan. US and Europe have grown more, so have local companies. Japan share 30% => 15% Microsoft is beating Sony Network service Development environment (3 rd party support) Hardware cost CG technology
- 12. Observation The Japanese game business has grew with global 1 st party (platform holder) Lots of global players Capcom, Square Enix, Bandai Namco, Konami But with market maturity, the influence of US platform, the rise of new business model in PC and mobile, the Japanese software / game industry is now in new challenge.
- 13. Trend Examples Video game Market is getting matured. Hollywood like business model now applies to game business. Go big or go home Contents provider is required to be Specialized or focused to survive. US & Europe FPS, Music games Japan RPG, Nintendo family games
- 14. Current Global Scene Big Change is happening Technology matters Internet, Social Graphics, AI, Cloud computing, Mobile Game is now not only for Geeks but for mass audience. Nintendo DS and Wii PC Casual game audience Mobile SNS (esp. in Japan) PC Asian market The new industry players are rushing in the industry. China, Korea, East Europe or all over the world Developers from all over the world New players from different industry (IT, Web)
- 15. Another big Change is happening !
- 16. Join our Q uest for the future Entertainment