Jay baernsa2012slides

This document provides tips for using Twitter as a speaker. It discusses three ways to use Twitter: for learning, helping others, and promoting your work. For learning, it advises following the right people, not following too fast, and considering reciprocity. For helping, it suggests participating in topic chats and introducing yourself. For promoting, it notes that helping others earns the right to promote and recommends applying the 5x1 principle of shining light on others. It also gives tips for crafting effective tweets and optimizing a Twitter profile.