Coupang has transitioned its big data platform from an on-premise architecture to cloud architectures over time. The initial cloud architecture separated compute and storage to improve scalability but still had operation overhead. The current cloud 2.0 architecture introduced centralized resources, various computing clusters, data APIs and services to onboard more users and variety of jobs while improving manageability. Airflow and Zeppelin were introduced as managed services to provide scheduling and interactive analysis in a scalable way, but required improvements to fully support users' needs.